Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Treść dostarczona przez Bryce Whitwam and Ali Kazmi. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bryce Whitwam and Ali Kazmi lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Podobny do ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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continue reading
Player FM - aplikacja do podcastów
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Przejdź do trybu offline z Player FM !
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Is There a Future for SaaS Marketing Platforms in China?
Manage episode 328482474 series 3003211
Treść dostarczona przez Bryce Whitwam and Ali Kazmi. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bryce Whitwam and Ali Kazmi lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Do SaaS Marketing platforms have a future in China? Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn't taken off here. According to McKinsey, China is still 10 years behind other markets in SaaS platform development. Why? What needs to change?
We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished.
1. What on Earth is Saas? Why do marketers need it?
2. Why did Alex come to China? For the adventure, of course!
3. What is KAWO? Why do China brands need it?
4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For.
5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy
6. Is Private Domain Traffic or Is It Just a FOMO Gimmick?
7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity
8. Why has SaaS not been popular in China?
9. The Huge SaaS Potential in China and China Needs it.
10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem?
11. What Do SaaS Platforms Need in China to Grow?
11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company?
12. A/B Test: Mathematics, Specialized and Bearded (of course!)
Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/
KAWO: https://kawo.com/
KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide
For everything ShanghaiZhan: http://zhanstation.com/
We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished.
1. What on Earth is Saas? Why do marketers need it?
2. Why did Alex come to China? For the adventure, of course!
3. What is KAWO? Why do China brands need it?
4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For.
5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy
6. Is Private Domain Traffic or Is It Just a FOMO Gimmick?
7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity
8. Why has SaaS not been popular in China?
9. The Huge SaaS Potential in China and China Needs it.
10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem?
11. What Do SaaS Platforms Need in China to Grow?
11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company?
12. A/B Test: Mathematics, Specialized and Bearded (of course!)
Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/
KAWO: https://kawo.com/
KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 odcinków
Is There a Future for SaaS Marketing Platforms in China?
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Udostępnij
Manage episode 328482474 series 3003211
Treść dostarczona przez Bryce Whitwam and Ali Kazmi. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bryce Whitwam and Ali Kazmi lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Do SaaS Marketing platforms have a future in China? Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn't taken off here. According to McKinsey, China is still 10 years behind other markets in SaaS platform development. Why? What needs to change?
We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished.
1. What on Earth is Saas? Why do marketers need it?
2. Why did Alex come to China? For the adventure, of course!
3. What is KAWO? Why do China brands need it?
4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For.
5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy
6. Is Private Domain Traffic or Is It Just a FOMO Gimmick?
7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity
8. Why has SaaS not been popular in China?
9. The Huge SaaS Potential in China and China Needs it.
10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem?
11. What Do SaaS Platforms Need in China to Grow?
11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company?
12. A/B Test: Mathematics, Specialized and Bearded (of course!)
Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/
KAWO: https://kawo.com/
KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide
For everything ShanghaiZhan: http://zhanstation.com/
We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished.
1. What on Earth is Saas? Why do marketers need it?
2. Why did Alex come to China? For the adventure, of course!
3. What is KAWO? Why do China brands need it?
4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For.
5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy
6. Is Private Domain Traffic or Is It Just a FOMO Gimmick?
7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity
8. Why has SaaS not been popular in China?
9. The Huge SaaS Potential in China and China Needs it.
10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem?
11. What Do SaaS Platforms Need in China to Grow?
11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company?
12. A/B Test: Mathematics, Specialized and Bearded (of course!)
Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/
KAWO: https://kawo.com/
KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 odcinków
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Podobny do ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
