The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Treść dostarczona przez Bryce Whitwam and Ali Kazmi. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bryce Whitwam and Ali Kazmi lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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The Great Shanghai Lockdown's Impact on Marketing
MP3•Źródło odcinka
Manage episode 325842488 series 3003211
Treść dostarczona przez Bryce Whitwam and Ali Kazmi. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bryce Whitwam and Ali Kazmi lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Shanghai's Lockdown will enter its 5th week starting next week. How are brands in China reacting now or should they react at all? And more importantly, how will the lockdown impact the market in the long term and how should brands prepare for the future? Is this a great moment in advertising to connect with the masses?
Please welcome McCann Health China's Chief Strategy Officer, Henry Shen, and Ogilvy Shanghai's Strategy Director, Arjun Paul Vendanayagam, to discuss this with Ali and Bryce.
1. Living the life of a strategic planner under Shanghai lockdown
2. Two sides of the coin: The Lockdown has actually brought neighbors closer together. People are starting to lose it
3. Short Term: Brands are being more cautious because they don't want to over-promise.
4. JD.com steps up and tries to deliver truckloads by the day
5. Long Term: Expect 2 Extremes: Carp Diem v. Stock For a Rainy Day: How to achieve the balance
6. Potential territories: Mental Wellness, Real-World Experiences, Comradeship, Live With What You Have
7. Can mental health be a potential brand territory?
8. Don't Waste This Crisis! Yes, it's possible here.
9. Anything you wish you knew as an advertiser?
10. Our 3 Key Lockdown Survival Tips: Yes, one is don't look at your phone so much!
11. A/B Test: Coke, Prison Break, Playstation, and lots of cabbages!
Henry Shen on LinkedIn: https://www.linkedin.com/in/shenhan/
Arjun Paul Vendanayagam on LinkedIn: https://www.linkedin.com/in/arjun-vedanayagam-16454918/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Please welcome McCann Health China's Chief Strategy Officer, Henry Shen, and Ogilvy Shanghai's Strategy Director, Arjun Paul Vendanayagam, to discuss this with Ali and Bryce.
1. Living the life of a strategic planner under Shanghai lockdown
2. Two sides of the coin: The Lockdown has actually brought neighbors closer together. People are starting to lose it
3. Short Term: Brands are being more cautious because they don't want to over-promise.
4. JD.com steps up and tries to deliver truckloads by the day
5. Long Term: Expect 2 Extremes: Carp Diem v. Stock For a Rainy Day: How to achieve the balance
6. Potential territories: Mental Wellness, Real-World Experiences, Comradeship, Live With What You Have
7. Can mental health be a potential brand territory?
8. Don't Waste This Crisis! Yes, it's possible here.
9. Anything you wish you knew as an advertiser?
10. Our 3 Key Lockdown Survival Tips: Yes, one is don't look at your phone so much!
11. A/B Test: Coke, Prison Break, Playstation, and lots of cabbages!
Henry Shen on LinkedIn: https://www.linkedin.com/in/shenhan/
Arjun Paul Vendanayagam on LinkedIn: https://www.linkedin.com/in/arjun-vedanayagam-16454918/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
56 odcinków
The Great Shanghai Lockdown's Impact on Marketing
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Źródło odcinka
Manage episode 325842488 series 3003211
Treść dostarczona przez Bryce Whitwam and Ali Kazmi. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bryce Whitwam and Ali Kazmi lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Shanghai's Lockdown will enter its 5th week starting next week. How are brands in China reacting now or should they react at all? And more importantly, how will the lockdown impact the market in the long term and how should brands prepare for the future? Is this a great moment in advertising to connect with the masses?
Please welcome McCann Health China's Chief Strategy Officer, Henry Shen, and Ogilvy Shanghai's Strategy Director, Arjun Paul Vendanayagam, to discuss this with Ali and Bryce.
1. Living the life of a strategic planner under Shanghai lockdown
2. Two sides of the coin: The Lockdown has actually brought neighbors closer together. People are starting to lose it
3. Short Term: Brands are being more cautious because they don't want to over-promise.
4. JD.com steps up and tries to deliver truckloads by the day
5. Long Term: Expect 2 Extremes: Carp Diem v. Stock For a Rainy Day: How to achieve the balance
6. Potential territories: Mental Wellness, Real-World Experiences, Comradeship, Live With What You Have
7. Can mental health be a potential brand territory?
8. Don't Waste This Crisis! Yes, it's possible here.
9. Anything you wish you knew as an advertiser?
10. Our 3 Key Lockdown Survival Tips: Yes, one is don't look at your phone so much!
11. A/B Test: Coke, Prison Break, Playstation, and lots of cabbages!
Henry Shen on LinkedIn: https://www.linkedin.com/in/shenhan/
Arjun Paul Vendanayagam on LinkedIn: https://www.linkedin.com/in/arjun-vedanayagam-16454918/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Please welcome McCann Health China's Chief Strategy Officer, Henry Shen, and Ogilvy Shanghai's Strategy Director, Arjun Paul Vendanayagam, to discuss this with Ali and Bryce.
1. Living the life of a strategic planner under Shanghai lockdown
2. Two sides of the coin: The Lockdown has actually brought neighbors closer together. People are starting to lose it
3. Short Term: Brands are being more cautious because they don't want to over-promise.
4. JD.com steps up and tries to deliver truckloads by the day
5. Long Term: Expect 2 Extremes: Carp Diem v. Stock For a Rainy Day: How to achieve the balance
6. Potential territories: Mental Wellness, Real-World Experiences, Comradeship, Live With What You Have
7. Can mental health be a potential brand territory?
8. Don't Waste This Crisis! Yes, it's possible here.
9. Anything you wish you knew as an advertiser?
10. Our 3 Key Lockdown Survival Tips: Yes, one is don't look at your phone so much!
11. A/B Test: Coke, Prison Break, Playstation, and lots of cabbages!
Henry Shen on LinkedIn: https://www.linkedin.com/in/shenhan/
Arjun Paul Vendanayagam on LinkedIn: https://www.linkedin.com/in/arjun-vedanayagam-16454918/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
56 odcinków
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