E.385: Formulating Skincare That Merits Praise ft. MERIT Beauty’s SVP of Innovation and Growth

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Join us for a phenomenal discussion with the lovely Aila Morin, SVP of MERIT’s Growth, Brand & Innovation. Aila shares the evolution of the minimalism inspired line from being makeup dominant, towards an active presence in the realm of skincare. MERIT has taken the spotlight with their latest launch being their debut skin product , “Great Skin™ Instant Glow Serum.” Aila explains the difference between creating skincare for the true minimalist and the challenges and discoveries that allowed the brand to express their underlying DNA in the skin space without compromising on science. MERIT’s entry into skincare is something that has been carefully designed to not only appeal to a large audience, but also narrow down on the niche crowds of consumers who want quality at their finger tips and versatility amongst their skin products. --- Send in a voice message: https://anchor.fm/skincareanarchy/message Support this podcast: https://anchor.fm/skincareanarchy/support

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