#42 Cate Scolnik - the importance of values in your business and how to incorporate them


Manage episode 296752956 series 1321629
Stworzone przez Small Business Sisterhood Podcast, Pepper Makepeace: Entrepreneur, Business Systems, Social Media Marketing Strategy, and Solopreneur Consulting, odkryte przez Player FM i naszą społeczność - prawa autorskie są własnością wydawcy, a nie Player FM, a dzwięk jest przesyłany bezpośrednio z ich serwerów. Naciśnij przycisk Subskrybuj, aby śledzić aktualizacje Player FM, lub wklej adres URL kanału do innych aplikacji podcastowych.
Cate Scolnik specialises in helping people build their business on Facebook starting from zero, without spending a cent on advertising. She has a unique ability to take the complex and make it simple, and she’s passionate about social media. Cate literally grew up in small business - her mother owned an antique shop and her father was a GP, Cate's earliest “professional” experience was answering the switchboard for her father’s medical practice. Cate started marketing way back in 1990 (before her kids were born, or online marketing was a ‘thing’). Today she focuses on helping other business owners using social media by teaching the exact strategies she uses in her agency, some of which she shares in this episode. Cate’s value-driven, customer-centric approach has made a huge difference to her business, especially during the current pandemic. In this episode we talk through why values are so important to business, how you can incorporate them into everything you do, and how they can help you increase your client base.

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