Challenge Day 1: Debrief Your 2022 Marketing

Social Slowdown: sustainable digital marketing for entrepreneurs

What do you need your marketing to do for you? What would a marketing victory look like?
Sample marketing objectives:

• Brand awareness
• Lead generation: list building, inquiries/discover consults, cold sales, etc.
• Lead qualification/sales
• Decrease churn
• Increase website traffic

Choose a primary and secondary marketing objective. For Love At First Search, these are ours:

• Primary: lead generation (measured in discovery calls for strategy sessions + sales for our group coaching program)
• Secondary: Brand awareness (measured in branded search traffic and colder referrals)

PROMPT: What worked in 2022 in your marketing to achieve these objectives?

• Quantitative data (if you have it): Google Analytics
• Qualitative data:
  • Where did your last 5 clients come from? Not sure, go ask them.
  • Shoot a quick broadcast to your email list to ask
  • Add a question on your intake form “how did you hear about …”
  • Ask on social media how people found out about you

PROMPT: How did you FEEL about your marketing tactics in 2022?
DIY Scorecard:
Rate your 2022 marketing by 3 criteria:

1. Time/money invested on this strategy
2. Effectiveness of this strategy (how well did it work to accomplish your objectives)
3. Enjoyment of this strategy

Here's a starting list of different marketing strategies you may have used last year:

• Social Media
  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
• Content marketing
  • Blogging
  • Podcasting
  • YouTube
  • SEO
• Email marketing
  • Newsletters
  • Email automations
• Paid advertising
  • Facebook/Instagram
  • Google ads
• Relationship marketing
  • Affiliate marketing
  • Collaborations
  • Guest expert trainings
  • In person networking
  • Referral generation

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