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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have in ...
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Episode 34: The Significance of Data Quality in Market Research
Manage episode 344566600 series 2340050
Stworzone przez Insightrix Research Inc., odkryte przez Player FM i naszą społeczność - prawa autorskie są własnością wydawcy, a nie Player FM, a dzwięk jest przesyłany bezpośrednio z ich serwerów. Naciśnij przycisk Subskrybuj, aby śledzić aktualizacje Player FM, lub wklej adres URL kanału do innych aplikacji podcastowych.
Welcome back to the Stories of Market Research: the Insightrix Podcast. We are excited for another new season of SoMR – with amazing guests and topics focused on the world of market research.
In our first episode of Season 4, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Product Scientist) of CloudResearch to chat about the state of data quality in market research.
In this episode, Leib Litman, who recently led an expert panel on sample quality at ESOMAR 2022, debates the evolving techniques of survey fraudsters, the importance of sample (and panel) providers taking responsibility for data quality, and how organizations like CloudResearch is actively setting the standard for handling online sample, no matter how it’s collected.
Then, Leib and Cheskie explore the industry-wide challenges and ways to address systemic fraud when managing market research, specifically online samples. Cheskie shares how CloudResearch has developed rigorous data quality solutions that combine unique behavioural and technological vetting – known as Sentry – and how this powerful tool can help businesses worldwide eliminate the many threats to data quality and the validity of online research.
Check out CloudResearch:
https://www.cloudresearch.com/
https://twitter.com/CloudResearch
https://www.linkedin.com/company/cloudresearch/
Check out Sentry:
https://www.cloudresearch.com/products/sentry-data-quality-validation-online/
Want to be on our podcast?
We are always looking for new guests to appear on our podcast! If you think that is you, please email podcast@insightrix.com. For more exciting content, check out our market research blog for informative articles about everything and anything market research-related. The full transcript is available on page two.
Full AI transcript available on page 2.
The post Episode 34: The Significance of Data Quality in Market Research appeared first on Stories of Market Research.
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