Re-Air: How High-Tech Van Gogh Became the Biggest Art Phenomenon Ever

The Art Angle

This week, those of us who live in the United States are celebrating Thanksgiving. For many of us that means a lot of family time. For Artnet News Executive Editor Julia Halperin, it means visiting Immersive Van Gogh with her entire family bright and early.

Yes, they are immersing ourselves in a light show, dedicated to the 19th century Dutch painter at nine o'clock in the morning during the Thanksgiving break. Even if you aren't spending the weekend visiting one of the many immersive Van Gogh experiences that have popped up across the country and around the globe, chances are someone at your Thanksgiving table has already been. As of mid-September Lighthouse Immersive, the company behind just one of these touring van Gogh shows had sold 3.2 million tickets. That's 700,000 more than Taylor Swift's 2018 Reputation Tour. Today, we're revisiting an episode from earlier this year in which Chief Art Critic, Ben Davis, and a very special guest. Ms Seija Goldstein, yes, that is Andrew's mother, weighs in on the trend.