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Modern Day Marketing - Fractional C-Suite Retreat - Episode # 028
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Eric Johnson is the CMO of yorCMO. He believes that every person and brand has amazing potential waiting to be opened. His experience in B2C marketing is evident and he’s a dynamic marketer and commercial executive. Eric joins host Joseph Frost to talk about some of the latest innovations in the c-suite.
Takeaways
- You want to make sure that both your sales and marketing are aligned in all aspects of your company.
- For marketing, set goals each month on what your marketing message to be and then see how sales can relate to that.
- Use people’s emotions to your advantage in marketing. There is enough negative in the world so try and supply people with hope.
- There is a search for authenticity right now in terms of marketing as people prefer being authentic over a sales pitch.
- A fractional professional can help things move faster in a company as they are being paid to come in and provide their services.
- It’s the job of a fractional professional to help the company be strong, they are not there to talk people’s jobs or run the company.
- You want to be aligned with the company on a personal and cultural level to work with them. It makes it difficult to work together if you don’t align on your values.
Quote of the Show:
1:07 “As you're thinking about your business, one area that I have had a lot of experience with over the years is really aligning sales and marketing.”
Links
- LinkedIn: https://www.linkedin.com/in/ericjohnsonblackhawks/
- Website: https://yorcmo.com/
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
- YouTube - https://youtu.be/myVoZ7dWeOw
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