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When Ibraheem Basir launched A Dozen Cousins in 2018, retail buyers questioned the marketability of the brand’s first products, a line of premium-positioned cooked beans. Four years later, those buyers are asking a different question: “How do we keep up with consumer demand?” Hear how this former General Mills marketing executive founded A Dozen Cousins to increase accessibility of better-for-you food. Initially within Black and Latino communities, now with greatly expanded distribution into all communities nationwide. Healthy ingredients, authentic seasonings and convenient preparation – this brand is going gangbusters! You will be energized hearing Ibraheem’s story of how A Dozen Cousins has evolved and so much more. You don’t want to miss hearing this incredible episode with Ibraheem Basir. On this episode of #TheKaraGoldinShow.
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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/286
List of links mentioned in this episode:
A Dozen Cousins Instagram https://www.instagram.com/adozencousins/
To purchase A Dozen Cousins: https://www.adozencousins.com