Manage episode 337137019 series 1224561
Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There’s a reason for that…
What if I told you that the key to finding your ideal customer avatar is your product seller profile?
Let me explain.
In the past 11 years, I’ve done plenty of my own ideal customer avatar build-outs and I’ve assisted many makes with theirs, too!
There is a lot of experience from those 11 years or so that has influenced today’s episode. I’ve recently started to think about finally articulating my theory about how the way you become the seller of original products impacts the way you find your ideal customer. AND here we are, the time has come. Welcome to today’s episode where I will articulate that theory.
This is my theory about how the way that you become a seller of original products impacts how you determine who your ideal customer is.
I think there are 3 ways you can become a seller of original products and I’m going to cover each one and provide insight into the ideal customer discovery for each.
For full show notes please visit merriweathercouncilblog.com/175
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