🎲 Omnichannel strategies for a post-IDFA world: for web and app based products in 2022, our webinar with Ruckus feat. Grace Ouma-Cabezas (Poppy Seed Health), Evan Woods (DT.Co), Matej Lancaric (Growth Consultant), Shamanth Rao (Rocketship HQ) & Anish Shah

The Mobile User Acquisition Show

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2y ago 53:21

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This episode is the recorded version of the webinar “Omnichannel strategies for a post-IDFA world: winning strategies for web and app based products in 2022”, hosted by Rocketship HQ and Ruckus.

Panelists included Grace Ouma-Cabezas, Head of Growth at Poppy Seed Health, Evan Woods, General Manager at DT.Co, Matej Lancaric, Growth Consultant and me, Shamanth Rao. The panel was moderated by Anish Shah of Ruckus. We discussed how ATT has impacted web businesses and app businesses, what strategies have worked for our panelists for creative, measurement, channel mix and much much more.

Check out this episode to understand what you can learn from web products and app products, irrespective of whether you are on web or app yourself.
KEY HIGHLIGHTS

⚖️ Comparing the system pre and post-ATT.

🎯 How has performance changed over the last year in terms of metrics?

⏰ Why the first 24 hours data is important

💎 How bigger, established companies were at an advantage

🦴 What kinds of creatives are working well now?

🛍 How to make decisions about creative investment

How spend and creative strategy are related

🧪 How channel mix has an impact

🎧 The shift to Tiktok and TV

🎲 Web pages seem to bring about more conversions

📈 The evolution of ad networks

📻 Paid partnerships with content creators

🎢 Investing in incrementality solves some of the problems with measurement

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/omnichannel-strategies-web-app-idfa-2022/
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Note:
Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/

If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
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