Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Treść dostarczona przez Rob and Rob Drummond. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Rob and Rob Drummond lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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54 The PAISA Formula of Story Selling (feat. Roy Furr)
Manage episode 360373985 series 2931781
Treść dostarczona przez Rob and Rob Drummond. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Rob and Rob Drummond lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
'Story Selling' is the art and craft of telling stories to sell high value products and services. But how should you structure your stories to attract your ideal client? Is the 'hero's journey' structure really your best option?
On this episode I interview Roy Furr, author of The Ultimate Selling Story. Roy talks through his PAISA formula for story selling, including:
- Why your best copy should make your ideal prospect ‘vibrate’ – and the impact on results
- Why you can easily go astray by following the ‘hero’s journey’ story structure
- How to really dig into the problem your prospect is facing
- Why the symptoms of the problem are more compelling than the problem itself
- How to agitate or elevate emotions around the problem
- How to present your solution are the only or ‘correct’ solution for your ideal prospect
- Why your ‘definite selling proposition’ underpins the success of any promotion
- How to increase results from a promotion by re-ordering the copy
- How to tell effective customer stories (and how this can circumvent ad approval issues!)
- How a great story can illustrate the problem without shaming the prospect
- When to write your own copy and when to hire a copywriter
- How to carve a niche for yourself as a copywriter and play to your strengths
- How to leverage ChatGPT for writing efficiency gains
Links mentioned:
- The Hero's 2 Journeys
- The Ultimate Selling Story
- Roy's website / email list: Breakthrough Marketing Secrets
82 odcinków
Udostępnij
Manage episode 360373985 series 2931781
Treść dostarczona przez Rob and Rob Drummond. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Rob and Rob Drummond lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
'Story Selling' is the art and craft of telling stories to sell high value products and services. But how should you structure your stories to attract your ideal client? Is the 'hero's journey' structure really your best option?
On this episode I interview Roy Furr, author of The Ultimate Selling Story. Roy talks through his PAISA formula for story selling, including:
- Why your best copy should make your ideal prospect ‘vibrate’ – and the impact on results
- Why you can easily go astray by following the ‘hero’s journey’ story structure
- How to really dig into the problem your prospect is facing
- Why the symptoms of the problem are more compelling than the problem itself
- How to agitate or elevate emotions around the problem
- How to present your solution are the only or ‘correct’ solution for your ideal prospect
- Why your ‘definite selling proposition’ underpins the success of any promotion
- How to increase results from a promotion by re-ordering the copy
- How to tell effective customer stories (and how this can circumvent ad approval issues!)
- How a great story can illustrate the problem without shaming the prospect
- When to write your own copy and when to hire a copywriter
- How to carve a niche for yourself as a copywriter and play to your strengths
- How to leverage ChatGPT for writing efficiency gains
Links mentioned:
- The Hero's 2 Journeys
- The Ultimate Selling Story
- Roy's website / email list: Breakthrough Marketing Secrets
82 odcinków
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Podobny do The Story Selling Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
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Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
