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IHTF 2023 - How Best Western is investing in its direct bookings
Manage episode 355440699 series 2814361
Stworzone przez Tech in Travel Market Life - Ryan Haynes, odkryte przez Player FM i naszą społeczność - prawa autorskie są własnością wydawcy, a nie Player FM, a dzwięk jest przesyłany bezpośrednio z ich serwerów. Naciśnij przycisk Subskrybuj, aby śledzić aktualizacje Player FM, lub wklej adres URL kanału do innych aplikacji podcastowych.
Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working with not against: What can we learn from OTA's to convert direct bookings? "
In this conversation, we look at
- Tactics Best Western introduced to its direct strategy?
- Efforts to drive direct bookings
- Building a new strategy - and getting buy-in from the board
- Working with teams to break down the silos
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