IHTF 2023 - How Real Hotels Group uses technology for the guest journey

Travel Market Life - Tech stories in hotels and tourism

Joined by Alexandre Pereira from Real Hotels Group we explore how the portfolio approached the guest journey and developing a strategy, ahead of his IHTF 2023 presentation "Maximising revenue at all stages of the customer journey" which will go into specific detail for improving revenue performance.
In this conversation, we discuss

1. Maximising revenue across the customer journey - why is it so important today
2. Understanding revenue and revenue performance - the technologies in the hotel tech stack to help address the customer journey
3. Tech to integrate to maximise revenue
4. Selecting revenue technologies

We are also joined by Calum McIndoe, Director of Sales UK & Ireland for Infor Hospitality Solutions - discussing the value of IHTF and key criteria to consider as part of tech buying.
Company Profile Real Hotels Group is the result of the merger, in 2020, of two national hotel groups, the holders of the REAL brand and NEWPALM, IHG’s Holiday Inn Express operator, becoming the biggest merger of the Portuguese hotel industry in the last decade, with 16 hotels, 2,100 rooms, spread over Lisbon, Porto and Algarve.
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