The MICE are back – how proposals are changing.

Travel Market Life - Tech stories in hotels and tourism

The Global Meetings Incentives Conferences Events Industry is Expected to Reach $1,337.4 Billion by 2028 according to Allied Market Research. From the Latest London Convention Bureau data, London has seen 52 new hotels openings (7,632 additional rooms) in the past 2 years. In addition, there are wider considerations making an impact: According to the ICE Annual Benchmarking Report,77% of respondents said sustainability had become their key challenge.

We speak to Joost Doevendans, Head of Sales, Proposales to learn how RFPs are evolving and how much of the MICE market has returned:

1. What are the key trends in MICE business?

2. How can hotels be adapting their offering or utilise their space better?

3. How do you digitalise the RFP process?

4. How must hoteliers adapt their thinking and processes?

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