Episode 49: The Expat Toolkit: Crafting a Business: Arzelle's Path from Passionate Sewist to Entrepreneur

Truly Expat Podcast

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In this episode of Truly Expat Podcast, hosts Paula and Rachel sit down with Arzelle van der Merwe, a passionate fashion designer and sewing expert, to discuss her inspiring journey from early childhood sewing to lecturing in Singapore and launching her own business. Arzelle shares how her love for sewing began, her transition from fashion design to lecturing, and how the COVID-19 pandemic spurred her to start 'Sew On & Sew Forth.' She talks about the importance of preserving sewing skills in the fast-fashion world, the development of her beginner-focused sewing courses, and her dedication to sustainability in fashion. Additionally, Arzelle reveals her ambitions for the future, including hosting in-person workshops and potentially creating a show that explores traditional textile crafts globally.

00:00 Introduction to the Truly Expat Podcast

00:42 Arzelle's Journey to Singapore

01:51 The Birth of 'Sew On and So Forth'

02:54 Launching the Sewing Course and Membership

08:49 Passion for Sustainability in Fashion

14:30 Sewing in Singapore: Resources and Community

18:10 Advice for Aspiring Creatives

21:47 Setting Goals and Priorities

22:59 Travel and Textile Exploration

24:19 The Value of Craftsmanship

29:04 Staying Organized and Focused

32:32 Building a Community

34:51 Upcoming Projects and Workshops
Get in touch with Arzelle van der Merwe:

Fashion designer, lecturer, and Sewing queen👑. As the founder of SEWsimple™️ an online sewing membership and in-person mentor at Sew on & Sew Forth™️, I inspire and guide beginner sewists—whether online, in person, or through social media. With expert guidance, practical resources, and a supportive community, I help sewist overcome frustration and confusion so they can sew and create with confidence.

• Website: https://www.sewonandsowforth.com
• Instagram: https://www.instagram.com/sew_on_and_sow_forth/profilecard/?igsh=dnc0dGVzaDhlbHZ6
• Email [e-mail]

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