Manage episode 290125569 series 2912096
1886: Drink Coca Cola
This was the earliest catchword of Coca Cola and in fact it is the basic and the most important one. Until now Coca Cola campaigns have been concentrated on making sure that if someone would ever think of drinking Cola, that will be available anywhere in the world.
1904: Delicious and refreshing.
1971: I’d like to buy the World a Coke.
This one was teaching our globe to sing in harmony and unite. Managed to become a memorable one.
1976: Coke Adds Life.
And the scene is : the Garden of Eden, Father God creates Adam. When Adam’s creation is done, God gives him a little Coca Cola to drink. Adam gets to life and sees God with Coca cola in his hand and tries to reach it with the very words “Coca Cola Adds life”. This last scene resembles the painting in the Sistine Chapel in Vaticane. And it was a hit.
1982: Coke is it.
It means that Coke is the best that exists. There is no other form of a refreshment drink. Now everybody wants to drink it. This slogan was famously translated into Polish by Agnieszka Osiecka as “Coca Cola to jest to!’ and has been considered the best one for Coca cola in Poland ever since.
1993: Always Coca Cola.
Here Coca Cola is trying to make sure that young Coca cola consumers may be missing their young days, but Coca cola will be there and will bring them back the joy and happiness.