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Treść dostarczona przez Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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Reload: The Human Side of Business with Seth Godin

34:49
 
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Manage episode 307988924 series 2930709
Treść dostarczona przez Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

Welcome to the What's Next! Podcast with Tiffani Bova for this What’s Next! Reload.

This week I am bringing back an episode with my wonderful friend Seth Godin on the human side of business. Seth is the author of over 18 books that have been bestsellers around the world and been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and–most of all–changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and, my favorite, Purple Cow. In addition to his writing and speaking Seth founded both Yoyodyne and Squidoo. His blog, which you can find him by typing Seth into Google, is one of the most popular in the world and he was recently inducted into the Direct Marketing Hall of Fame–one of three chosen for this honor in 2013.

THIS EPISODE IS PERFECT FOR… humans is sales and marketing.

TODAY’S MAIN MESSAGE… Seth loves to talk about making something happen. He is a huge fan of doing the right thing in business. The “right thing” means not caring about stock options or your career and still caring about what you’re making. He promotes focusing on service to deliver consistently and maintains that great marketers should spread ideas, not make sales. Your job as the marketer is not to sell what the factory makes, but to serve the people the company seeks to serve. This is the human side of business.

WHAT I LOVE MOST… Seth’s advice for the new marketer and what to do if you feel trapped and/or like you aren’t doing good work.

Running time: 34:48

Subscribe on iTunes

Find Tiffani on social:

Facebook

Twitter

LinkedIn

Find Seth on social:

Twitter

Instagram

LinkedIn

  continue reading

248 odcinków

Artwork
iconUdostępnij
 
Manage episode 307988924 series 2930709
Treść dostarczona przez Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

Welcome to the What's Next! Podcast with Tiffani Bova for this What’s Next! Reload.

This week I am bringing back an episode with my wonderful friend Seth Godin on the human side of business. Seth is the author of over 18 books that have been bestsellers around the world and been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and–most of all–changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and, my favorite, Purple Cow. In addition to his writing and speaking Seth founded both Yoyodyne and Squidoo. His blog, which you can find him by typing Seth into Google, is one of the most popular in the world and he was recently inducted into the Direct Marketing Hall of Fame–one of three chosen for this honor in 2013.

THIS EPISODE IS PERFECT FOR… humans is sales and marketing.

TODAY’S MAIN MESSAGE… Seth loves to talk about making something happen. He is a huge fan of doing the right thing in business. The “right thing” means not caring about stock options or your career and still caring about what you’re making. He promotes focusing on service to deliver consistently and maintains that great marketers should spread ideas, not make sales. Your job as the marketer is not to sell what the factory makes, but to serve the people the company seeks to serve. This is the human side of business.

WHAT I LOVE MOST… Seth’s advice for the new marketer and what to do if you feel trapped and/or like you aren’t doing good work.

Running time: 34:48

Subscribe on iTunes

Find Tiffani on social:

Facebook

Twitter

LinkedIn

Find Seth on social:

Twitter

Instagram

LinkedIn

  continue reading

248 odcinków

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