Igor Katz Talks With Jr Watkis About California Reggae And Using AtVenu App

WMV (World Music Views)

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1+ y ago 50:39

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Igor Katz co-founded Ineffable Music which is the second largest independent reggae record label globally. One of their secrets to success is capitalizing on the live music industry using technology and a knowledge base among a diverse team.

Every week there are 4 recurring compilation albums on the Billboard Reggae Chart, ‘Legend: The Best Of Bob Marley & The Wailers’, Shaggy’s “Boombastic Collection”, “Dutty Classics” by Sean Paul and UB40’s Greatest Hits. Whenever a song is played from these collections even if played from the original album, it goes towards to compilations weekly tally. Igor's top artist Stick Figure has three albums that are also mainstays on the Billboard Reggae Albums chart; “Set In Stone”, “World on Fire” and their most recent set “Wisdom”. He talks about the business strategies uses by Ineffable Music and defining new metrics for success in the record business.

To watch the full interview on YouTube click here.

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