Going global: UX writing and content strategy outside the United States, with Mario Ferrer


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When I named this podcast, I chose to focus the title on “Silicon Valley”. Why? I don’t even live there. It comes down to bias. Today’s episode is about breaking that bias.

Mario Ferrer was a senior UX writer at King Games, now he’s a senior UX writer at Skyscanner. He’s also one of the cofounders of the UX Writers Meetup in Barcelona - and he’s perfectly placed to help us understand the UX writing community outside the United States.

Why do we focus so much on Silicon Valley? For a good reason - much of the activity happens there. But not all the activity. UX writing and content strategy is a global industry, and so we need to understand what’s happening outside of that sphere, as much as we do what’s inside it.

Mario and I talk about his life as a UX writer in games, but we also focus on what it means to work outside of that tech-centric bubble.

What does it mean for your work?

Your career?

Your life choices?

I’m in the same situation as Mario, so we got along great. I hope you’ll enjoy what we have to say.

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Listeners get 20% off all courses, including the UX Writing Fundamentals Course, at the UX Writers Collective. Use the code “PODCAST20”.

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