The AI Content Lab is an eight-episode private podcast that teaches you how to create evergreen content that works for your business, 24/7. Learn to break free from the social media grind, save hours each week, and generate long-term results with high-quality content that attracts leads, drives traffic, and boosts sales— without constant posting. It’s free, easy, and designed to make content creation stress-free and FUN again!
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Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs ...
Annette Richmond, MA
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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Content + AI has two missions: to demystify the family of technologies and practices known as artificial intelligence and to democratize the use of AI across the span of content practice.
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Explore the cutting-edge of B2B audio content marketing, and discover the latest tools and techniques to grow your business with A.I. generated audio. Learn how to use A.I. powered tools to produce audio content at scale, consistently and cost-effectively, for customers worldwide. The Voice Tech Podcast is hosted by Carl Robinson, an experienced podcast startup founder and podcast producer. Each episode covers practical techniques for audio content production in the A.I. age, and helps you b ...
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086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting
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8:59Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking profess…
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AI Content Lab: Ep. #6: Why Most Content Fails (and How Evergreen Content Fixes It)
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6:45Ever posted something you thought was amazing... only to hear crickets? (No judgement, we've all been there!) In this episode, I'm sharing the shocking stat that 60% of content goes completely unused, AND the three main reasons why. Plus, you'll discover how to make sure your content actually drives results! 📝 ACTION STEP: Take one piece of your co…
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085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2)
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25:21Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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AI Content Lab: Ep. #5: Creating Authentic Content with AI: Yes, It's Possible
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10:17How many times have you read an obviously AI-generated post and thought "Yikes, I never want my content to sound like that!"? (Too many to count? ... Me too). In this episode, I'm showing you exactly how to keep your unique voice while using AI. Because AI shouldn't replace your personality - it should amplify it! Plus, I'm sharing the three bigges…
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AI Content Lab: Ep. #4: Save Hours Every Week: AI Streamlines Your Workflow
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8:31Remember that scary 38.5 hours of content creation we talked about? (Deep breath - there's a better way!) In this episode, I'm walking you through EXACTLY how AI can transform your content creation week. We're talking Monday through Friday, step by step. Plus, I'm sharing real numbers about how much time you'll save! 📝 ACTION STEP: Pick ONE content…
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084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies!
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13:21Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creati…
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AI Content Lab: Ep. #3: The Real Cost of AI: More Affordable Than You Think
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6:20Have you ever looked at AI tools and thought "Yikes, my budget can't handle that!"? (Don't worry, I did too at first!) In this episode, I'm breaking down the actual numbers - comparing what you're already spending in your business to what AI tools really cost. Plus, I'll show you how these tools can actually SAVE you money! 📝 ACTION STEP: Time for …
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083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1)
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30:36Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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AI Content Lab: Ep. #2: Break Free from the Social Media Hamster Wheel
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7:37Ready for a reality check about your content creation time? (You might want to sit down for this one!) In this episode, I'm breaking down exactly how much time you're spending on social media - and spoiler alert: it adds up to a full-time job! But don't worry, I'm also showing you a much smarter way to approach your content strategy. 📝 ACTION STEP:…
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AI Content Lab: Ep. #1: Why Evergreen Content Is Your Business's Secret Weapon
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7:49Welcome to the AI Content Lab! Tired of spending hours creating content that disappears faster than you can create it? (Trust me, I've been there!) In this episode, I'm breaking down what makes content truly evergreen and why it's about to become your new best friend. Plus, we'll play a fun game of "Evergreen or Not?" to help you spot the differenc…
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082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters)
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11:03Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll …
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081 - Simple Strategies To Become A Healthier You Now
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30:41Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (…
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080 - Short Form Video Hacks (Save Time, And Frustration Creating Your Videos)
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11:16Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your …
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079 - Self-Publishing Your First Book: Tips For New Authors
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32:44Send us a text It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros…
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078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests
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11:37Send us a text In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some…
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077 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 2)
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29:29Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, Linked…
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076 - How To Avoid Music Copyright Issues Now (Tips For Content Creators)
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12:55Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royal…
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075 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 1)
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23:59Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and…
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074 - Easy To Adapt Content Ideas (Build Your Content Pipeline In Minutes)
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8:44Send us a text Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes 🔹Creating specific themes for your business 🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Chris…
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073 - Master Your PR Strategy (Secrets From A Pro)
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29:19Send us a text Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included: 🔹Strategies to get PR for your business (Hint: It's not what you probably th…
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072 - Easy Social Media Videos (Without Being On Camera)
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9:39Send us a text Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social medi…
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071 - How to Create a Brand That's Uniquely YOU
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35:12Send us a text Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included: 🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don…
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070 - Secret To Saving Hours Creating Videos (Easier Than You Think)
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8:51Send us a text Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to: 🔹Write scripts that don't make you sound like a robot 🔹Use scripts to batch video content (and save time) 🔹Grab viewers' at…
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069 - Secrets From a Verified Canva Expert (Mistakes You Don't Realize You're Making)
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29:46Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's b…
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068 - Amp Up Your Content Now With AI (ChatGPT and More)
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38:55Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summariz…
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Colleen Jones: AI and The Content Advantage – Episode 39
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34:12Colleen JonesNow in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature.The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduri…
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067 - Build Your Brand and Authority Now: Become a Sought After LinkedIn Live Guest
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32:34Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…
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066 - Boost Your Business Growth (With A Podcast)
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31:21Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…
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065 - Supercharge Your Content Marketing Now With ChatGPT
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29:41Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…
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Bill Rogers: AI-Powered Assistants, Chat, and Search for Content Platforms – Episode 38
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32:21Bill RogersBill Rogers is an experienced AI entrepreneur whose latest venture, ai12z, gives web content platform owners tools to build digital assistants and chatbots and to run gen-AI-powered searches.We talked about: his work at his latest startup, ai12z, which builds copilots designed to power content experiences his use of the term "copilot" as…
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Jeff Coyle: Creating New Content-Marketing Opportunities with AI – Episode 37
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34:16Jeff CoyleGenerative AI tools and LLMs bring the need for a new kind of content awareness in organizations of all sizes.While some have focused on content creation, Jeff Coyle has grown and accelerated his content-marketing capabilities by leveraging the content discovery and operations improvements that AI can deliver.We talked about: his decade-l…
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064 - Developing Your Reputation As A Thought Leader (Share What You Know)
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33:31Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …
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063 - How To Write Your First Book (And Why You Should)
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31:28Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…
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062 - Accelerate Trust With Your Prospective Clients (Share Video Content)
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12:46Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…
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061 - Avoid These Virtual Event Mistakes (Tips From An Event Producer)
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23:46Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist,…
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060 - 4 Styles of Social Media Video (And How to Use Them In Your Content Mix)
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29:00Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…
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Cennydd Bowles: Design and Tech Ethics for Our AI Future – Episode 36
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32:03Cennydd BowlesLike most designers who work in technology, Cennydd Bowles has reflected at times on the impact of his work and its ethical implications.After a couple of decades of information architecture and interaction design practice, Cennydd stepped back from his design work to explore philosophy and ethics in depth.His explorations have led hi…
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059 - Know, Like, and Trust: The Secret Formula for Business Success
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10:25Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…
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058 - Unlock The Secrets To LinkedIn Audio Event Success
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35:43Send us a text Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to st…
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Sharon Ni: Merging Conversation Design and Content Design – Episode 35
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30:48Sharon NiOne of the most engaging aspects of generative AI products is their conversational interfaces. This has led many content designers working on AI products to develop skills in conversation design.Sharon Ni works on both conversational AI products and script-driven chatbots in her content design role at Cisco. She has developed her conversat…
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Andrew Stein: Content Design and AI Leadership – Episode 34
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34:08Andrew SteinLike many content designers in the fall of 2022, Andrew Stein was concerned about the possible negative impact of generative AI on content and design practice. And his concern was heightened by the large number of content designers on his team.Since then, Andrew has discovered many ways to apply AI in his content design work, both in co…
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057 - How To Feel Confident (And Look Good) On Video
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31:46Send us a text Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcast An…
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Anna Potapova: Managing AI Content at Scale for an Ecommerce Giant – Episode 33
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30:42Anna PotapovaGenerative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies.Anna Potapova is incorporating gen-AI across the span of her work at AliExpress: content creation and management, localization, personalizat…
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Duane Forrester: Evolving SEO Strategy for the Generative-AI World – Episode 32
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33:48Duane ForresterSEO has always been difficult, but generative AI takes things to an entirely new level.Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at Yext, where he developed company AI strategy. He also he…
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056 - Optimize Your Office For Productivity and Success, Now!
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30:40Send us a text Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and producti…
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055 - Showcase YOU Now With Personal Branding Photos
32:57
32:57
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32:57Send us a text Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips …
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Leah Krauss: Responsible AI and Content Design at Microsoft – Episode 31
36:21
36:21
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36:21Leah KraussNew AI products like Microsoft's Copilot can be powerful productivity enhancers, but if designers aren't careful they can inadvertently introduce into the product the bias and other hazards that can come with large language models.As a content designer working on Microsoft's Copilot for Sales product, Leah Krauss helps her colleagues und…
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054 - Boost Content Engagement Now: Leverage Human Behavior Drivers
31:25
31:25
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31:25Send us a text Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular assessments An…
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053 - Your Podcast Success Strategies: From Launch to Loyal Listeners
31:07
31:07
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31:07Send us a text If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal…
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052 - Why And How To Start a LinkedIn Newsletter: The Benefits Are Huge!
14:34
14:34
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14:34Send us a text LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of them might s…
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