Najlepsze podcasty z kategorii: Author Marketing (2024)

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Behind the Curtain: Unveiling the Secrets of Success in Publishing 37:50

5d ago37:50

37:50

In this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek behind the curtain of their collaborative journey. While their chemistry is often praised, it's their ability to navigate different visions for growth that has been a cornerstone of their success. In this…

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125. Plan Now to Savor Your Summer as a Podcaster with Amy Debrucque 19:16

5d ago19:16

19:16

Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break. Today's conversation is from my friend Amy Debrucque’s podcast, Life on Purpose. She invited me to be her guest last year to talk about savoring summer as a podcaster with ideas for…

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124. Podcasting Made Simple (8 takeaways from the LIVE conference) 16:01

12d ago16:01

16:01

Last week, I attended the Podcasting Made Simple LIVE quarterly conference. It’s hosted by Alex Sanfilippo, founder of Podmatch and host of the Podcasting Made Simple podcast. I was taking notes like crazy on hosting and guesting and wanted to share 8 of my favorite takeaways with you. RESOURCES MENTIONED: Connect with Alex: https://podpros.com Pod…

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Cracking the Code: Reaching the Unreachable Reader 17:56

12d ago17:56

17:56

In this week's episode, we chat about connecting with the elusive reader who seems to dwell beyond the realms of mainstream social media platforms. Even though the digital age is dominating how a lot of us consume content, not every reader can be found scrolling through Instagram reels or TikTok videos. So how do they find the books they buy, and h…

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123. Finding Spiritual Rest in a Chaotic World with Mitzi Neely 33:23

19d ago33:23

33:23

Are you finding your schedule pack full of to-do’s as an author and always thinking “I don’t have time for THIS or THAT" to market my book? Or maybe you're having trouble just finding time to spend with God and in His Word on a consistent basis? Your heart will thank you for tuning in and hearing encouragement from my friend, and author, Mitzi Neel…

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Book Sales: Why and How Self-Published Authors Are Taking the Lead 28:52

19d ago28:52

28:52

Not everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to be a full-time author. But is achieving significant sales still a possibility? The surprising answer lies in the realm of self-publishing, where a lot of successful authors are find their footing. Join…

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122. Do’s and Don’ts of Private Podcasting for Authors 9:38

26d ago9:38

9:38

Today we're wrapping up this series on the power of private podcasting and I want to share some do’s and don’ts for hosting a private podcast as an author. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio Buzzsprout for hosting your public podcast (try it out) https://kimstewartmarketin…

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Listener Request: Navigating Amazon's Book Review Minefield 15:25

26d ago15:25

15:25

This is another listener request and we're talking about trigger words that could potentially result in your hard-earned reviews being pulled from your retail page. We chat about the fine line between what reviewers should say to maintain authenticity and what words they should tactfully avoid to ensure their reviews don't get flagged or worse, the…

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121. Marketing Your Private Podcast as a Podcast Guest 7:13

1M ago7:13

7:13

In episodes 118-120 of our series on private podcasting, we talked about ways you can use one to grow your audience, and how to market it as a podcast host. Now let’s talk about how to market your private podcast to potential listeners as a podcast guest. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketi…

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The #1 Strategy to Get More Amazon Reviews 13:20

1M ago13:20

13:20

Have you ever wondered why some books seem to effortlessly rack up Amazon reviews while others struggle to even get noticed? This week we're unveiling a secret strategy that savvy authors have been using to bolster their review numbers. We chat about the art of prompting reviews from your readers in a way that feels natural and seamless. It's a gen…

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120. Marketing Your Private Podcast as a Podcast Host 12:54

1M ago12:54

12:54

In episodes 118 and 119, we talked about ways you can use a private podcast to grow your audience. Now let’s talk about how to market your private podcast to potential listeners. In this episode we'll talk about marketing a private podcast as a podcast host. Stay tuned, next episode we'll talk about marketing it as a podcast guest. RESOURCES MENTIO…

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Navigating the Literary Agent Landscape 28:21

1M ago28:21

28:21

This week we're talking about literary agents. Who they are, what they do, and whether you really need one. We'll explore the ins and outs of literary representation, breaking down the roles and responsibilities of literary agents, and shedding light on the services they provide for authors. We'll also discuss the darker side of the industry, inclu…

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119. 12 Ways to Use a Private Podcast to Serve Your Target Readers 14:14

2M ago14:14

14:14

Not ready to make the weekly commitment to host an ongoing show but DO want to use the power of podcasting to serve your target readers? Here's 12 ways authors can host a Private Podcast BEFORE and AFTER their book launch. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio RELATED EPISODE…

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Amazon's Virtual Voice: Redefining Audiobooks with AI 18:56

2M ago18:56

18:56

Join us in this week's episode as we chat about the latest innovation from Amazon: the Virtual Voice. Imagine a world where authors can transform their written words into audiobooks using artificial intelligence. FOR FREE. It's a game-changer for indie authors, but what does it mean for the future of storytelling and the traditional audiobook indus…

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118. Hosting a Private Podcast to Connect with Readers with Angie Baughman 25:31

2M ago25:31

25:31

I love when I receive guest pitches from listeners who know my audience well and have a topic to share that brings incredible value to you! Today my friend Angie Baughman is here to share about using a private podcast to connect with your readers and grow your email list. Angie hosts the Steady On podcast, she’s author of several Bible studies, and…

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Navigating the Climb: Pitfalls for Authors Eyeing the Summit 37:36

2M ago37:36

37:36

In this episode, we take a peek behind the curtain and dive into the sometimes harsh realities of the publishing world, shedding light on the obstacles that can slow an author's rise to the top – and sharing insights on how to avoid them. While we love authors who dream big, keeping expectations in check is essential. Don’t be fooled, this isn’t a …

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117. How to Get Your Target Readers Excited about Your Podcast Launch 14:58

2M ago14:58

14:58

So who’s ready to finally launch your podcast and start serving your future readers? Let’s wrap up this mini series and talk about how to get your friends and followers excited about your podcast with ideas for your launch plan and content you can share with them before you launch your show. LET'S WORK TOGETHER: Podcast Launch Podcast Strategy RESO…

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Navigating the Media Landscape and How to Get Your Book the Attention it Deserves 34:47

2M ago34:47

34:47

In this episode, Penny and Amy decode the intricate world of big media outlets and help you understand what they're looking for and whether or not you’re right for a big media outlet. We kick off by addressing a common misconception – that success in media equals instant fame or a bestselling book. We’ll discuss the importance of finding your niche…

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116. Why You Need a Podcast Trailer and Three Episodes to Start Your Podcast 12:36

2M ago12:36

12:36

Now that you've set your podcasting goals and have your first 5 things in place, let's talk about what goes into your first few episodes, including your trailer. 🎙️ FAVORITE PODCASTING RESOURCES: Podcast Hosting: Buzzsprout Microphone: ATR2100x-USB Recording and Editing: Descript Recording on Descript Recording on Zoom Editing on Descript Affiliate…

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Memoir vs. Self-Help: Choosing the Right Genre for Your Book 20:07

2M ago20:07

20:07

Join us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. While storytelling and imparting wisdom often go hand in hand, understanding the nuances between these genres is essential for maximizing the impact and success of your book. Too often, authors find…

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Navigating the Unexpected: What Authors Need to Prepare For 39:56

3M ago39:56

39:56

Join us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the seemingly mundane task of reading contracts to the sobering realization that publishing is indeed a business, we …

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115. How to Start a Podcast (the First 5 Things Writers Need) 11:02

3M ago11:02

11:02

Last week we talked about seven reasons WHY you might want to start a podcast to build your author platform. Today, let’s talk about the first 5 things you need to start your podcast. Don't worry about taking notes, I have them for you here: How to Start a Podcast (the First Five Things You Need): https://kimstewartmarketing.com/115 🎙️ FAVORITE POD…

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114. Should You Start a Podcast? Here’s 7 Reasons to Consider 9:20

3M ago9:20

9:20

Are you exhausted running the rat race, fighting an algorithm, and trying to market your message without feeling gross? There’s gotta be a better way, right? Today I want to share 7 reasons WHY you might consider hosting a podcast to build your author platform. PAST EPISODES MENTIONED: 11 Ways to Host a Podcast (#72) Attract Publishers and Agents b…

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The Power of Author Education: Why it can Save you Money and Help You Succeed 26:11

3M ago26:11

26:11

In this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don't worry, you don't need a PhD in publishing to thrive. Join us as we explore why understanding the ins and outs of the industry c…

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[Bonus] TGIF + a Peek at What’s Ahead For You! 2:05

3M ago2:05

2:05

Connect with Kim: Website Instagram LinkedinAutor: Kim Stewart, Book Marketing Strategist, Christian Entrepreneur

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Screenplay Scams Exposed: Important Warning for Authors 23:21

3M ago23:21

23:21

Whether you're a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics, and learning how to safeguard your literary creations from potential exploitation. Don't let the allure of TV and …

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113. Taming Perfectionism and Finding Balance As a Christian Writer with Vivian Cumins 26:58

3M ago26:58

26:58

Do you struggle with perfectionism and finding balance while growing your author platform? Vivian Cumins, writer and podcaster, is here to share some Biblical inspiration and practical how-to’s for you! [7:19] Signs of perfectionism [16:34]: Achieving balance through Scripture [25:04] Building an audience and trusting God to guide your platform Tun…

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Amazon Update: International Readers Getting Cut Out of the Equation 24:33

3M ago24:33

24:33

We're delving into the recent changes that Amazon has implemented for international book buyers. The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for authors. Why the continued tightening of the reins? We have our theories, so tune in! Buy Penny's new book, The Amazon Aut…

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112. Finding Your Flamingo Advantage as an Author with Katie Hornor 17:46

3M ago17:46

17:46

How do you stand out to your readers in a unique way? With a flamingo advantage! Katie Hornor, host of the Flamingo Advantage podcast, and author of a slew of books including Faith Like Flamingos and The Flamingo Advantage, is here to share: why she chose flamingos for her brand What it means to have a flamingo advantage in YOUR OWN business or min…

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111. Connecting and Collaborating on YouTube as a Valuable Leader with Velma Knowles 18:31

3M ago18:31

18:31

Thinking about adding YouTube to your book marketing strategy in 2024? My guest Velma Knowles is here to share her experience. Velma is a leadership coach, author of The Valuable Leader, and host of the Your Leadership Chat podcast on YouTube. I couldn’t wait to talk to her about: [1:24] starting her podcast to help market her book [10:30] how she …

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Decoding the Jargon: Publicity, Marketing, Advertising, and Branding 17:41

3M ago17:41

17:41

We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding. Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode…

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110. Overcome Anxiety when Building Your Author Brand with Robyn Graham 24:00

3M ago24:00

24:00

Do you feel anxious when it comes to building your author platform? Are you comparing yourself to fellow authors? Robyn Graham, Christian Business Coach, and author of "You, Me, and Anxiety" is my guest today to share: How she defines a personal brand and why it’s important for authors Tips to overcome anxiety over growing your personal brand and p…

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109. Author Marketing Spotlight: Scott LaPierre, author of Work and Rest God's Way 20:48

4M ago20:48

20:48

Wondering how to grow your author platform while also honoring God as you balance work and family? Scott LaPierre is here to help! Scott is a pastor, host of Scott LaPierre Ministries podcast, and author of several self published and traditionally published books. Scott and I connected through the Podmatch service and I couldn’t wait to talk to him…

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Cracking the Code: Here's Why Your Amazon Ads Stopped Working 19:55

4M ago19:55

19:55

Have your Amazon Ads suddenly stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive. We break down the complexities of Amazon advertising, and how oftentimes the elements that need some TLC aren't on the ad dashboard at all! Buy Penny's new book, The Amazon Author Formula now! FREE BON…

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108. Do you need a blog? Why it’s important for authors with LeeAnn Fox, host of Kingdom Influencer 32:18

4M ago32:18

32:18

Wondering how you can get more readers to your blog in 2024? Not sure how you can figure out all this SEO stuff? You just want to write and reach more people to share God’s Word, right? Well help is here! My guest today is LeeAnn Fox, founder of Kingdom Bloggers, and host of the Kingdom Influencer podcast. LeeAnn is a genius at blogging and SEO and…

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107. Why Christian Writers Need Community with Cara Ray of The Writers Bloc 16:55

4M ago16:55

16:55

Do you have other writers around you to offer a helping hand and cheer your message on? If not, you will love hearing about the Writer’s Bloc, a unique community for Christian writers, founded by my guest, Cara Ray. We talk about: Why you need an online community of fellow writers Cara’s journey to starting the Writer’s Bloc What makes the Writer’s…

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Crafting the Perfect Book Title and Subtitle Combo 27:06

4M ago27:06

27:06

Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers. - Discover what that make a book title memorable, intriguing, and reflective of its essence. - Explore the subtle art of crafting subtitles that add d…

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How and Why Readers Buy Books: Understanding the Reader Journey 23:34

4M ago23:34

23:34

Your book is priced well and the cover is great – so why isn’t it flying off the shelves? In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their relatively modest price tag, aren't impulse buys. Discover why books aren't just commodities but investments …

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It's a Big Announcement! 7:15

4M ago7:15

7:15

Drumroll, please! Tune in for a big announcement about Penny's latest book that just hit Amazon! This book is bigger and better than any previous Amazon title and you definitely want to tune in to find out why. We're also going to be running a lot of special promos so keep an eye out on all Penny's social media channels to win special swag and grea…

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Most Downloaded Episode: Why "Good Enough" and "Everyone Loves It" are Dangerous 6:11

4M ago6:11

6:11

This is our second most downloaded episode of all time! Why do we think it's popular? Well, as an author you want people to love your work, we get it. You also put a lot of blood, sweat and tears into getting your book made and it's normal to have moments of, "it's good enough" because you just want to move on to the next thing. But good enough and…

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Most Downloaded Episode: How We Really Feel About Advertising 12:10

5M ago12:10

12:10

This is our most downloaded episode of all time! Why? Well, because display advertising has been a part of marketing and promotion forever. It's also tempting to be able to run display ads to take some of the pressure off of coordinating other kinds of marketing that require a lot more hands on work. But does display advertising stack up in terms o…

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The Secrets to Pricing Your Book for Success 30:33

5M ago30:33

30:33

Welcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey. Pricing is your silent powerhouse. Is a discounted price a boon or a bane? How do you know if you've hit the pricing bullseye for your market? Learn from the missteps of others…

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Unlock the Secrets to Bestselling Success in 2024 27:18

5M ago27:18

27:18

Ever wished you had a crystal ball to foresee your book's success? Say no more! Penny and Amy are decoding the mysteries of effective book marketing, empowering you to plan your 2024 without the daily struggle of figuring out your next move. Tune in to discover pre-planned strategies that not only ensure consistency but also guarantee more attentio…

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Tossing Outdated Tactics and Refocusing in 2024 48:31

5M ago48:31

48:31

Calling all aspiring and seasoned authors! It's a great time of year to reassess what's working and what isn't! In this episode, we share insights on how to distinguish game-changing strategies from outdated ones. Learn how to amplify your author brand, captivate your audience, and find more readers, and what that sometimes means doing less of some…

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The Game-Changing Author Mindset 26:51

6M ago26:51

26:51

Join us as we unravel the secrets of the author success mindset. This isn't your typical "stay positive" pep talk; we're dissecting the distinct mental strategies that set go-getter authors apart from the rest. Learn how to navigate challenges with resilience, and witness firsthand the extraordinary impact a refined mindset can have on your writing…

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How to Break Into Trade Magazines 14:51

6M ago14:51

14:51

In this episode we're talking about another hidden gem in book marketing - trade magazines! What exactly are trade magazines? They're not just ordinary periodicals that you're almost guaranteed to see at the grocery store check out. They're your gateway to dedicated topic, hobby, lifestyle, and industry fans. Discover how to research and find these…

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Tips for Developing a Captivating Book Cover & Penny's Latest Odyssey 22:38

6M ago22:38

22:38

Hear about Penny's trials and tribulations through the process of book cover design while we unveil the secrets, struggles, and triumphs of book design done right. We'll equip you with invaluable tips and tricks to streamline your own book cover creation, saving you time, energy, countless headaches and even more critically - giving up and settling…

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The One with the Hiatus (see you January 16) 0:52

6M ago0:52

0:52

So grateful for you tuning in and praying for an abundance of blessings on you this holiday season! Happy Thanksgiving, Merry Christmas, and Happy New Year. See you back here on Tuesday, January 16. ❤️ KimAutor: Kim Stewart, Book Marketing Strategist, Christian Entrepreneur

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Smart & Simple Strategies for Holiday Book Marketing 37:17

6M ago37:17

37:17

This is a holiday edition of our podcast, where we unveil some helpful tips to ramp up your book sales during the festive season! Picture this: twinkling lights, cozy evenings, and a festive bump in revenue! In this episode, we're pulling back the curtain on our most coveted strategies and easy-to-follow action items to make your holiday season tru…

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106. Tapping Into Reader's Needs as a Relatable Brand with Lisa Schell 24:14

6M ago24:14

24:14

Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the resource they need? That's what we're learning today from my guest Lisa Schell, Brand Communications Consultant. Lisa shares about: Tapping into the "need beneath the need" that we often overlook; How to …

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