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Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform

Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur

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Build your audience and reach new readers on podcasts. Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time. Let’s connect: https://kimstewartmarketing.com.
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AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with ...
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show series
 
Today we're wrapping up this series on the power of private podcasting and I want to share some do’s and don’ts for hosting a private podcast as an author. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio Buzzsprout for hosting your public podcast (try it out) https://kimstewartmarketin…
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In episodes 118-120 of our series on private podcasting, we talked about ways you can use one to grow your audience, and how to market it as a podcast host. Now let’s talk about how to market your private podcast to potential listeners as a podcast guest. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketi…
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In episodes 118 and 119, we talked about ways you can use a private podcast to grow your audience. Now let’s talk about how to market your private podcast to potential listeners. In this episode we'll talk about marketing a private podcast as a podcast host. Stay tuned, next episode we'll talk about marketing it as a podcast guest. RESOURCES MENTIO…
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Not ready to make the weekly commitment to host an ongoing show but DO want to use the power of podcasting to serve your target readers? Here's 12 ways authors can host a Private Podcast BEFORE and AFTER their book launch. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio RELATED EPISODE…
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I love when I receive guest pitches from listeners who know my audience well and have a topic to share that brings incredible value to you! Today my friend Angie Baughman is here to share about using a private podcast to connect with your readers and grow your email list. Angie hosts the Steady On podcast, she’s author of several Bible studies, and…
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So who’s ready to finally launch your podcast and start serving your future readers? Let’s wrap up this mini series and talk about how to get your friends and followers excited about your podcast with ideas for your launch plan and content you can share with them before you launch your show. LET'S WORK TOGETHER: Podcast Launch Podcast Strategy RESO…
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Now that you've set your podcasting goals and have your first 5 things in place, let's talk about what goes into your first few episodes, including your trailer. 🎙️ FAVORITE PODCASTING RESOURCES: Podcast Hosting: Buzzsprout Microphone: ATR2100x-USB Recording and Editing: Descript Recording on Descript Recording on Zoom Editing on Descript Affiliate…
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Last week we talked about seven reasons WHY you might want to start a podcast to build your author platform. Today, let’s talk about the first 5 things you need to start your podcast. Don't worry about taking notes, I have them for you here: How to Start a Podcast (the First Five Things You Need): https://kimstewartmarketing.com/115 🎙️ FAVORITE POD…
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Are you exhausted running the rat race, fighting an algorithm, and trying to market your message without feeling gross? There’s gotta be a better way, right? Today I want to share 7 reasons WHY you might consider hosting a podcast to build your author platform. PAST EPISODES MENTIONED: 11 Ways to Host a Podcast (#72) Attract Publishers and Agents b…
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Do you struggle with perfectionism and finding balance while growing your author platform? Vivian Cumins, writer and podcaster, is here to share some Biblical inspiration and practical how-to’s for you! [7:19] Signs of perfectionism [16:34]: Achieving balance through Scripture [25:04] Building an audience and trusting God to guide your platform Tun…
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How do you stand out to your readers in a unique way? With a flamingo advantage! Katie Hornor, host of the Flamingo Advantage podcast, and author of a slew of books including Faith Like Flamingos and The Flamingo Advantage, is here to share: why she chose flamingos for her brand What it means to have a flamingo advantage in YOUR OWN business or min…
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Thinking about adding YouTube to your book marketing strategy in 2024? My guest Velma Knowles is here to share her experience. Velma is a leadership coach, author of The Valuable Leader, and host of the Your Leadership Chat podcast on YouTube. I couldn’t wait to talk to her about: [1:24] starting her podcast to help market her book [10:30] how she …
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Do you feel anxious when it comes to building your author platform? Are you comparing yourself to fellow authors? Robyn Graham, Christian Business Coach, and author of "You, Me, and Anxiety" is my guest today to share: How she defines a personal brand and why it’s important for authors Tips to overcome anxiety over growing your personal brand and p…
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Wondering how to grow your author platform while also honoring God as you balance work and family? Scott LaPierre is here to help! Scott is a pastor, host of Scott LaPierre Ministries podcast, and author of several self published and traditionally published books. Scott and I connected through the Podmatch service and I couldn’t wait to talk to him…
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Wondering how you can get more readers to your blog in 2024? Not sure how you can figure out all this SEO stuff? You just want to write and reach more people to share God’s Word, right? Well help is here! My guest today is LeeAnn Fox, founder of Kingdom Bloggers, and host of the Kingdom Influencer podcast. LeeAnn is a genius at blogging and SEO and…
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Do you have other writers around you to offer a helping hand and cheer your message on? If not, you will love hearing about the Writer’s Bloc, a unique community for Christian writers, founded by my guest, Cara Ray. We talk about: Why you need an online community of fellow writers Cara’s journey to starting the Writer’s Bloc What makes the Writer’s…
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Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the resource they need? That's what we're learning today from my guest Lisa Schell, Brand Communications Consultant. Lisa shares about: Tapping into the "need beneath the need" that we often overlook; How to …
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How can you recognize God’s voice and direction on starting to write your book? Or market it without getting overwhelmed or it taking too much time from your writing? That's what we're talking about today with Michelle Layer Rahal, author of "Are You Listening? A Guide to Recognizing and Responding to God's Voice". Michelle also shares about her ex…
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With November bringing us Military Families Month and Veterans Day, I couldn't wait for you to hear about 101 Prayers for Military Wives, written by my sweet friend, Kristi Woods. Kristi shares what might surprise us about the day-to-day lives of military spouses, why prayer is SO important for military wives all year long, practical ways we can he…
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I’m sharing a special conversation with my friend Jeanette Tapley, when she hosted me for a Guest Teaching for the Hope Podcasters membership community. We talked all about building your audience and marketing your podcast. LET'S CONNECT: Hope Podcasters Community Jeanette Tapley JUMPSTART YOUR PODCAST PITCHING (FREE): http://kimstewartmarketing.co…
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Launching a book in the near future? You will love today's episode with my friend Melanie Redd, author of Just Rest: A 90 Day Devotional Journal. Melanie is sharing encouragement and tips on the power of a small launch team, how she’s marketing her book one year after her launch, collaborating and being generous with your platform, and most importa…
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If fear is getting in your way of hosting or guesting on podcasts, you're in for a treat today! My guest today is my friend, Amy Debrucque, host of the Life on Purpose podcast and co-author of Embolden: Brave Steps to Help You Conquer Fears and Insecurities. Amy is sharing four ways to overcome your podcasting fears, and how hosting and guesting on…
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I’m celebrating episode 100 with YOU in mind. I’ve asked some of my wise and generous podcasting friends to share some of their best tips with you whether you are thinking of starting a podcast, or already hosting one and need some inspiration to do things differently, or you're guesting on podcasts! Shoutout to my friends and be sure to check out …
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Whether you're currently hosting a podcast, or thinking of starting one soon, here are my top 10 takeaways for you from the amazing speakers at the 4th Annual Spark Christian Podcasters Conference. LEARN MORE ABOUT SPARK: https://www.sparkmedia.ventures PODCASTERS MENTIONED: Misty Phillip, By His Grace podcast Tracey Mitchell, Think Big podcast Sha…
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Are you in the empty nest season or see it coming in your near future? Maybe you're wondering if it's selfish to start dreaming about what that season holds for you, especially if it's writing a book. My friend, Ruthie Gray, is back as a second-time guest today to inspire us from her new book, Empty Nest Awakening: Weaving the Threads of Your Passi…
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If you’ve been thinking of co-hosting a podcast with a friend, you will love today’s conversation with my friends, Carmen Horne and Kristine Brown. They are Christian nonfiction authors and have created one of the coolest collaborations I have seen. You will love learning about how they came up with the idea for the collaboration, tips they have on…
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Last episode, Suzie Eller shared about knowing your WHY for starting a podcast if you choose to do that to build your audience of future readers. Now in part 2 of our interview, I couldn’t wait for Suzie to encourage you if you struggle with the time building your audience taking time away from your writing, where she sees writers needing the most …
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Ever thought about starting a podcast LONG BEFORE your book launch? My guest today is my friend and one of my fave authors, Suzie Eller. Suzie is the author of too many books to count, including her most recent, Prayer Starters: Talking with God about Hard Times. Suzie hosts 2 podcasts, More Than Small Talk (co-hosted with Holley Gerth and Jennifer…
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How do I know if starting a podcast is my next best marketing strategy? And if it is, how can I deliver on the promise I make my listeners? My guest today, Linda Goldfarb, is an author, life coach, podcast coach, and host of both the Your Best Writing Life and Staying Real about Faith and Family podcasts. Linda is sharing about determining whether …
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So do you feel the call from God to share that message that he’s placed on your heart with the women who need it the most? Maybe you’re a little hesitant to try out this podcasting thing we talked about with Misty Phillip in our last episode? Whether you’re looking to be a guest or host your own show, it's easy to start doubting yourself. And if yo…
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My guest today is Misty Phillip, founder of Spark Media Ventures for Christian podcasters. She's sharing about starting the By His Grace podcast to help build her audience and market The Struggle is Real: But So is God Bible study and tips for pitching yourself to guest on other podcasts. It's not too late to join us for the 4th Annual Spark Media …
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If you heard last week’s episode with Jeff Dolan, founder of Wavve, on how audiograms can be your on-ramps to your content … you may be wondering how else you can use audiograms to build your audience and market your book. Spoiler alert: audiograms are great for those who don’t want their face on video AND for more than just sharing your own podcas…
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How do you post on social media in a way that will "on ramp" new readers to your content? Audiograms! My guest today is Jeff Dolan, CEO of Wavve, my favorite app for creating audiograms. Jeff is sharing why audiograms are so effective and some unique ways his customers are using them that will spark new ideas for you! Plus, after hosting 3 podcasts…
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Ready to start writing your nonfiction book? Or are you evaluating the different publishing routes to take to get your message out into the world? My guest today is Nancy Erickson, aka The Book Professor, and founder of Stonebrook Publishing. We talk about: Nancy’s book mapping process for nonfiction authors (great info for all content creators) Ho…
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Do you have a story to share from your family's experiences? Wondering what publishing route to take? My friend Clay Boatright is on the show today to talk about his hybrid publishing journey, and his experience marketing his book through PodMatch. CLAY'S BOOK: God’s Plan, Our Circus: A Family Odyssey through Autism, Death, and Reinvention (aff) ht…
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Have a beautiful website showing off your books and freebies, but no one is coming to it? Join me today for part 7 of our Grow by Guesting summer series to learn how to get more visitors to your website by guesting on podcasts. It's our series finale! JUMPSTART YOUR PODCAST PITCHING (FREE): http://kimstewartmarketing.com/jumpstart/ RELATED EPISODES…
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Want to show up consistently online but don't want content creation to take all your time away from writing? Join me today for part 6 of our Grow by Guesting summer series to learn how creating content by guesting on podcasts helps you repurpose and save time! BOOK A 'BEAT THE HEAT' 30 MIN. CALL: https://kimstewartmarketing.com/summer JUMPSTART YOU…
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Working on building your author platform or stumped on what to include in the marketing section of your book proposal? Join me today for part 5 of our Grow by Guesting summer series to learn how you can attract agents and publishers to your book idea by guesting on podcasts. BOOK A 'BEAT THE HEAT' 30 MIN. CALL: https://kimstewartmarketing.com/summe…
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No more going it alone. It’s time to get into community and collaborate with other writers and authors to help you grow your own audience. Join me today for part 4 of our Grow by Guesting summer series to learn how you can beat the heat to reach new readers by guesting on podcasts. BOOK A 'BEAT THE HEAT' 30 MIN. CALL: https://kimstewartmarketing.co…
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