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Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses

Marta Goertzen | Business Clarity Coach | Online Business for Women Over 50

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Business Clarity, Alignment & Personal Branding for Women. ** Do you ever wonder if there is a different way to do business? ** Have you ever felt like something was wrong with you because your business feels so hard? ** Or have you ever asked yourself, shouldn’t I know what I want to be when I grow up by now? Maybe you’re a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you’ve never really fit into what and who the standard online business co ...
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In a world that tells Christian women to chase after more, this podcast helps you find joy and purpose in every part of life by embracing your God-given calling. We believe you’re a whole person—mind, body, and spirit—so we cover it all. When you care for yourself holistically, you’re equipped to thrive in business, motherhood, and faith. Here, it’s not about the hustle; it’s about discovering your faith-based purpose, balancing life’s demands, and stepping boldly into the work God has prepa ...
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More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape th ...
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Is your business personality buried under everyone else's advice? It's time to uncover your true entrepreneurial identity. In this episode, we dive into why knowing your business personality is crucial for creating a gentle, aligned business. Many entrepreneurs struggle because they're trying to follow conflicting advice instead of embracing their …
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Hey purpose-driven entrepreneur! Feeling like there’s never enough time, no matter how organized your calendar is? You’re not alone. But what if the real issue isn’t your schedule—it’s your heart? In this episode, Lissa Figgins, the Untimed Management Strategist and host of the Redeem Her Time podcast, is here to help you rethink the way you approa…
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Podcasting as a Ministry: Join the Moms Who Podcast Virtual Summit Have you ever thought about how your podcast could be more than just a platform—it could be a ministry? In this episode of A Purposeful Brand, I’m sharing something I’m so excited about: my upcoming session at the Moms Who Podcast Virtual Summit on January 27th, 2025! This FREE even…
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Are you ready to align your business and life with God’s plan for 2025? In this episode, I’m sharing a powerful portion of my recent workshop, God's Plan, Your Purpose. This session focuses on finding clarity, stepping into your God-given mission, and creating a purpose-driven vision for the year ahead. Whether you’re pivoting in your business, fee…
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Building Your Dream Business: A Journey to Gentle Success Today we're exploring how to build a business that fits you perfectly - just like choosing the right vehicle for a journey. I share my framework for creating a gently business simply and sustainably that doesn't burn you out. What you'll learn: How to identify what type of business journey y…
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What if your business could feel gentler and less stressful? In this episode of Doing Business Gently, we dive into what it truly means to run a business in a way that works with your life, not against it. I share my perspective on building a sustainable business that honors your energy, values, and current season of life. What you'll learn: The di…
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Do you ever wonder if there is a different way to do business? Have you ever felt like something was wrong with you because your business feels so hard? Or have you ever asked yourself, shouldn't I know what I want to be when I grow up by now? Maybe you're a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel …
  continue reading
 
As we step into a brand-new year, it’s the perfect time to pause, reflect, and seek God’s guidance for the road ahead. In this episode, I’m sharing 3 powerful scriptures to inspire your business goals and give you clarity, hope, and direction for 2025. Whether you’re feeling excited for a fresh start or still carrying the weight of last year, these…
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 In this episode, we talk about how God is deeply invested in your business and He wants you to honor Him in every area, including your work. So if you've been wondering how to fully align your business with God's plan, I have got something special for you. My upcoming workshop on January 14th, 'God's Plan, Your Purpose', is designed to help you do…
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In this episode of 'A Purposeful Brand' podcast, I am so excited to welcome guest Janna Kerr. She is an integrative nutrition health coach and the founder of At The Well Coaching. Jana's story is such an inspiration as she shares her journey into health coaching and how she helps Christian women care for their bodies so that they can fully step int…
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Transform Your Business Through Your Word of the Year Join me as I share how my unexpected word for 2025 - "gentle" - is already inspiring meaningful changes in my business and life. We'll explore why wrestling with your chosen word can lead to powerful insights, and how embracing an unexpected theme can transform your business approach in surprisi…
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Ready To Do Business Differently In The New Year? Join me as we explore why January 1st doesn't have to be your deadline and how embracing "Planuary" can transform your approach to business planning. We'll discuss why rushing through December isn't serving you, how to give yourself permission to plan at your own pace, and why choosing a strategic p…
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I have a confession to make: I’ve diluted my brand message, my brand style, and my brand voice - unintentionally, inadvertently. I’ve been sensing this for at least a year, but I’ve kept powering through, creating new podcast episodes, sending emails, posting on LinkedIn, like the proverbial hamster on the wheel, churning out content that was good …
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Are you feeling stuck between what your business is today and what you dream it could be? Today we’re exploring what it truly means to find clarity in your business and why it sometimes feels like you're coming home when you finally figure it out. We'll look at why taking action is crucial for finding your path and how testing your ideas leads to g…
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Have you ever attended a keynote that truly wowed you—one that stood out, engaged the audience, and provided an unforgettable experience? Let’s face it, most keynotes do the job, but very few deliver that multidimensional magic. In today’s episode, I sit down with Julia Korn, the founder and CEO of The Authenticity Guide and a recent client. We wor…
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As you look ahead at the new year do you need to think differently about your business? Join me as we explore how to apply lessons you’ve learned this year and apply them to your business plans for 2025. We’re taking a look at why you need to test your business clarity. How to learn and grow with your clarity through analyzing results and what you …
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Have you ever wondered how you can improve your speaking skills and truly connect with your audience? I’m joined by Wendy McManus and Tara Lassiter, who recently attended our 1-day in-person speaking workshop in Orlando, Florida. They share their stories, lessons learned, and the transformations they experienced, all within a single day. We talk ab…
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Mindset is important, we don't question that. Are we paying enough attention to how our mindsets impact our business? Recently I've been exploring what areas of my business I have a fixed mindset. A question I never realized I needed to ask or explore. This exploration has lead to interesting discoveries about my business. I'm learning areas where …
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Today’s episode it’s all about finding and developing your Big Idea for your thought leadership and public speaking. Ideas are incredibly powerful; they can live on for years, centuries, even millennia. Ideas spark movements for political and social change. Ideas help us as humans understand ourselves, each other, and the world around us Your idea …
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In this episode, our lead speaking coach Diane Diaz speaks with Michelle Massman, a longtime entrepreneur and graduate of our Thought Leader Academy, who shares her journey from “stuck” to “unstoppable” through storytelling and public speaking. You’ll hear Michelle’s candid stories—from launching unexpected ventures like The Culinary Studio to her …
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Do you ever feel like you have this invisible weight you're carrying around, quietly building up until one day, it’s just too much? In today’s episode, we're discussing burnout—not just what it looks like, but how it feels and what it does to our purpose and calling. I share a personal story of my own experience with burnout, explore the subtle way…
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The election clearly did not go the way many of us wanted. I was on the TV news once again on Election Night and the morning after. The outcome wasn't the shock it was in 2016, but it's profoundly disappointing. Join me and Diane Diaz for this conversation on our thoughts and how we’re moving forward (recorded on Wednesday, November 6 at 11 am EST)…
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Finding Business Clarity is Key to Building Your Personal Brand and Why You Need Both Do you ever find yourself stuck in doubt and confusion about your business and the direction you should go in? In this short series about finding business clarity, we’ve been exploring the phases of that clarity journey. In the final episode today, we are looking …
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We’re diving into what makes a personal brand truly transformational. If you’re working to build a brand that’s memorable and impactful, whether you're an entrepreneur, a leader, or someone looking to expand your influence, this episode is for you. In this episode, I share three essential elements that go into creating a transformational personal b…
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In this episode, I’m excited to chat with Gwen Tinsley, the CEO of Grit and Tenacity Consulting. We dive into how to align our businesses with our faith and live a life that truly honors God. Gwen shares her journey into entrepreneurship and her passion for empowering female entrepreneurs in the online space with authenticity and confidence-buildin…
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In this episode, I explore the vital role of faith-based mentorship in the lives of Christian women. Discover why having a mentor who understands your unique journey can be a game changer in both your personal and professional life. I’ll discuss the unique benefits of having a mentor who understands your values and calling, and how faith-driven gui…
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Can you CLEARLY share what you do and who you do it for? If you aren’t clear your clients and potential clients won’t be either. This is an important step in the business clarity journey. Both for you and the people you want to serve. It’s not one of the easiest, but it can be one of the most fun. It’s part of the exploration we all go through to m…
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As an entrepreneur or professional, you know the power of having a clear and compelling brand voice that resonates with your audience. You want your message to attract the right clients, opportunities, and partners - but knowing how to express your authentic self can feel like a challenge. Many women struggle with feeling like they need to fit a mo…
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3 Signs You're Having an Entrepreneurial Identity Crisis Ever feel like you're wearing too many business hats? Like you're trying to be ten different versions of yourself? I get it. After years of juggling two separate businesses, I discovered I was having an entrepreneurial identity crisis - and it was holding me back big time. In this week's podc…
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If you’ve ever wondered how to land those coveted speaking and panel spots at events, this episode is for you! I’m thrilled to have Johanna (Jo) Murillo join me to share her insider knowledge on how event organizers and producers choose speakers and panelists. Jo is an event producer extraordinaire based in Orlando, Florida, where I live. She runs …
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Are you struggling with finding business clarity? Wondering what is a simple first step in finding it? It’s possible you are stressed, tired, and overwhelmed. Or so busy you can’t hear yourself thinking. Learning to pause, rest, and reflect about your business, and making it a habit can help you get started finding clarity and understanding what’s …
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In your presentations and keynotes, you want to take your audience on a journey of discovery, sharing with them your personal insights and stories along the way. One of the best ways to do this is to frame your content as stages, lessons, or a framework, such as an alliteration or acronym. Want to see what this looks like in an actual talk? You’ll …
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Do You Struggle With Making Decisions About Your Business? Have you ever considered adding a journaling practice into your schedule to help you make those decisions? Journaling is a simple way to explore ideas and the decisions you need to make about them for the health of you and your business. In this episode you learn: How to clear mental clutte…
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When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for. It’s perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of clients you work with, you have an offer that would be of interest to them, AND you’re willing to make…
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Is your stress and anxiety a big issue for you and your business? If you would like to learn a simple tool that can help you when stress and anxiety strike, then this episode about journaling for business is for you. In this episode I’m sharing why you should consider journaling by hand and the benefits that can bring you. You’ll also learn: 1) How…
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Whether you’re running a nonprofit, leading a business, or building your personal brand, this episode is filled with practical tips and examples on how to use storytelling to make an impact. We dive deep into the art and impact of storytelling with Ashley Vann, founder of the Victory Cup Initiative. Ashley shares how her organization empowers nonpr…
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The Power of Journaling for Business Clarity As an off-and-on journaler for years, I’ve realized what an important tool it can be in the growth both as a person, an entrepreneur, and creative thinker. The business clarity journey takes reflection, asking questions, and thoughtfully answering them. Journaling might be a critical missing piece in you…
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Is public speaking an elusive talent reserved for a select few, or is it a powerful tool we can all master? In this thought-provoking episode, we challenge the long-held belief that public speaking is only for the “naturally gifted.” I’m thrilled to have Dr. Karen Corbin back on the podcast, as we dive deep into the art of communication and explore…
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Taking Action Brings Clarity Years ago, I felt stuck going through my old journals filled with repeated business ideas. Realizing I hadn't taken action, I was discouraged and stressed. It wasn't until I started my mastermind and looked back at older documents that I truly felt the weight of inaction. I had to decide to stop second-guessing and take…
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You're going to get so much out of this episode with 7 essential questions to ask yourself as you refresh your brand story. Whether you’re leaving a corporate job to become an entrepreneur, looking to expand your existing brand, aspiring to be a speaker or thought leader, or a corporate professional ready to transition to the next level, this conve…
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Why Healthy Routines Matter for Your Business Success Even if you feel that routines will stifle your creativity and hem you in, we need healthy routines, habits, and checklists as the foundation of our businesses. When you learn to embracing them, and make them your won, you can reduce stress and boost productivity. We'll look at 5 reasons routine…
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What if your personal story could be more than just a story — what if it could spark a movement? In this episode, I’m joined by Allison Walsh, a speaker, entrepreneur, and mental health advocate who has done just that. From her beginnings as Miss Florida to building a platform that empowers women and advocates for mental health, Allison has used he…
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The Journey of Finding Clarity in Your Business Can Be Messy and Stressful. BUT, there are simple things you can start doing THIS WEEK to help reduce that stress, simplify the journey, and make intentional, purposeful decisions for you and your business. Listen in to lean 9 simple ways you can start reducing the stress you feel in your business thi…
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We recently (August 2024) hosted a 90-minute in-person workshop on personal branding for ATHENA NextGen alumni in Orlando, Florida. It was a lot of fun and the women who attended loved seeing how all their threads connect in their personal brand. We also had them define their brand voice using our Brand Voice Canvas framework and create their perso…
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The Journey to Discovering Business Clarity In this episode, we take a deeper look at the 'business clarity journey'. Today’s episode was Inspired by my own recent website update. The process sparked a lot of memories of my entrepreneurial journey and clarity journey over the past 16 years. I’m sharing the ups and downs of finding what I was suppos…
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As a speaker, writing a book gives you additional authority and credibility. Event organizers love speakers who have books because it shows that the speaker understands their material. But, how do you know what's a good idea for an entire book? On the flip side, if you're an author and public speaking isn't something you're jumping up and down to d…
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Have you ever felt restless, uneasy or like something was off in your business? AND, totally frustrated that you couldn’t quite figure out why? Been there and done that! Together we're taking a look at 4 different ways that feeling of restlessness and unease can show up in your business. I’m sharing a few ways you can recognize what type it is and …
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The Democratic National Convention is being held in Chicago this week and many Americans will be re-introduced to V.P. Kamala Harris when she delivers her speech on Thursday night. I have a background in local Democratic politics and have always been a strong supporter of women running for office. Earlier this summer, we held in-person workshops fo…
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Finding Clarity & Confidence As the Entrepreneur You Secretly Long to Be In this episode of the Selah Entrepreneur Podcast, I’m sharing the transformative journey of businesswomen discovering their true entrepreneurial identities. Through personal and client success stories, we’re talking about the importance of gaining clarity and confidence to ar…
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If you're a high-performing woman who works in corporate and you’ve struggled to use your voice in an impactful way, this conversation is for you! Our lead speaking coach Diane Diaz sits down with Laura Camacho, PhD, an executive communications strategist and host of the Speak Up podcast. Diane and Laura dive into the realities of climbing the corp…
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