Hosts Monika Serrano and Jessica Mederson interview people across the private and public sectors to discuss adapting the built environment to a changing climate. While sustainability/mitigation still receive the lion's share of the attention, ensuring that we are adapting to more extreme weather events and changing weather patterns requires us to reexamine what it takes to make our buildings, infrastructure, and communities resilient, so that people, buildings, and businesses can continue to ...
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Founded 28 years ago, Bryden Wood champions a radical transformation in design and construction. Our global team delivers comprehensive services across architecture, engineering, and digital delivery, driving innovation from concept to completion. We've led projects like the UK's first net-zero commercial building and Europe's highest IT yield data centre, showcasing our commitment to sustainability and efficiency. Our approach harnesses digital tools and manufacturing processes for smarter, ...
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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
Ayo Abbas, Marketing Consultant
The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the ...
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A podcast exploring intersections of systemic violence towards people & land on Turtle Island (Canada). Highlighting community resistance. Produced and hosted by @brennaowen & @marshamcleod_to
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The NABE is a show about architecture, urban planning and transportation. [email protected]
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Aspire is the show about travel and the history of building and design. It is about the built and imagined environments.
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Navigating the Energy Debate: Challenges and Solutions | Martin Wood, Adrian La Porta and John Dyson
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39:19Join Bryden Wood's co-founder Martin Wood, Technical Director Adrian La Porta, and Professor John Dyson as they discuss the critical state of the global energy grid. Triggered by recent power outages in Spain and Portugal, this episode uncovers the hidden complexities of integrating renewables, the intensifying demand from new technologies like AI,…
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Home Insurance: Will it Weather the Storm?
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45:42Carolyn Kousky, Acting Chief Economist at Environmental Defense Fund and founder of Insurance for Good joins Jessica Mederson and Monika Serrano, to discuss the current and future status of home insurance, the relationship between insurance at the individual level vs. community, what home owners can do today and much more. Dr. Kousky’s research exa…
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Architecture and construction industry awards from three perspectives
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19:25Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London reg…
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Three Solutions for Climate Ready Construction
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1:01:07Mónika Serrano and Jessica Mederson talk to three entrepreneurs about their solutions to problems the construction industry faces on the job site, particurarly in the face of extreme heat, poor air conditions, and lack of water. They first talk to Zachary Kiehl, CEO and principal engineer of VigiLife, a connected health and safety technology compan…
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How to bring 'boring' industries to life with Ayo Abbas and Michelle Garrett
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38:52This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a …
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Hot Lessons, Cool Solutions: The Miami-Dade Story
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37:15Jessica Mederson and Mónika Serrano sit down with Jane Gilbert, Miami-Dade County's Chief Heat Officer. Together, they dive into the growing threat of extreme heat for cities, its disproportionate impact on vulnerable communities, and how communities leaders can respond through thoughtful design and policy. Jane shares how her groundbreaking role h…
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Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas
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24:43In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Directo…
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Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas
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31:27This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how yo…
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Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements
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24:05Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda. We covered a lot of ground across …
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Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte Clements
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27:31We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change. Key discussion topics include: The role of marketing in sustai…
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The Built Environment Marketing Show is back for 2025
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4:34We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do emai…
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Are Real Estate Investors Addressing Climate Risk?
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32:05Jessica Mederson and Mónika Serrano speak with Julie Manning, Global Head of Climate and Carbon Strategy at La Salle Investments. This conversation explores if real estate investors are factoring climate risk into their decision-making, what resilience actions are taking place, the challenges of evaluating climate risk across portfolios while consi…
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End of year marketing special 2024 with Ayo Abbas
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29:25Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Dat…
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Beavers: Nature's Climate Resilience Engineers
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38:03Drought. Flooding. Wildfires. These are all risks our communities and built environment face and these risks are increasing as our planet warms. Beavers, nature's engineers and a keystone species, can help us fight all of these risks. Beavers are central to water management (reducing flooding and droughts and mitigating wildfires) because of how th…
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From The Ground Up: Local Efforts to Create Resilient Cities
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49:02Jessica Mederson and Mónika Serrano speak with Alison Sant, author of the book From the Ground Up: Local Efforts to Create Resilient Cities. They discuss how empowered local communities have created and led valuable efforts towards climate adaptation. From small, actionable steps to large-scale collective efforts, our conversation with Alison highl…
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Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell
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35:40FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton a…
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The Money Will Follow: Investors on Climate Risk and Migration
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54:41Mónika Serrano and Jessica Mederson talk to Greg Lindsey of Alpha Geo to explore how investors evaluate risks and opportunities in the face of climate change and climate migration. We also discuss public versus private investments, what the money follows, and the challenges individuals and communities face when considering climate migration. Topics…
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Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal
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19:07FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B conten…
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A New Standard For Property Resilience
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42:52Mónika Serrano and Jessica Mederson talk to Holly Neber, CEO of AEI Consultants, and chair of the development of the recently approved ASTM International Standard Guide for the assessment of physical climate risk and resilience for commercial properties known as the Property Resilience Assessment (PRA). We talk about the development of this new res…
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Concrete Conversations: Resiliency, Sustainability, & Innovation
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48:46Mónika Serrano and Jessica Mederson talk to Jim Schneider, Executive Director of PCI Mountain States, a chapter of the Precast/Prestressed Concrete Institute (PCI) covering Colorado, Idaho, Montana, Utah, and Wyoming. They discuss concrete's role in increasing the built environment's resiliency to climate change as well as the greenhouse gases that…
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Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios
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37:58FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs ab…
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Working with Resiliency Consultants to Adapt the Built Environment
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49:14Mónika and Jessica talk to Amy Macdonald, Founder & Principal of Ripple Resilience. Formerly a principal and founder of Thornton Tomasetti's Resilience Practice, her career spans four continents, with leadership roles responding to catastrophes including Sandy, Hurricanes Harvey, Irma, and Maria, and earthquakes in New Zealand and Nepal. Amy discus…
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Ep 77: How to win your first projects as a new built environment company
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21:21FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up t…
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Building a Resilient Tomorrow: Federal Policy Perspective
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1:10:41Jessica Mederson and Monika Serrano speak to Alice C. Hill, an expert in resilience to catastrophic risks, having served as Special Assistant to President Obama and Senior Director for Resilience Policy on the National Security Council. She led policy development on natural disasters, national security, and climate change. Previously, as senior cou…
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Redefining Data Centers: Innovation, Sustainability, and the Future of Construction | Lincoln Wood, Edged
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37:05Welcome to another episode of Built Environment Matters! This month, Jaimie Johnston MBE, Head of Global Systems at Bryden Wood, is joined by Lincoln Wood, Director of Design at Edged, to discuss the transformative power of data centers in the digital age. With his extensive background in complex projects, Lincoln brings a wealth of knowledge on ho…
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Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]
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9:43According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…
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Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]
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9:17According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…
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Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series]
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8:48Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…
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Ep 73: How to optimise your website home page [Practical Snacks mini-series]
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10:15First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …
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Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series
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2:29Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…
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Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton
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41:27Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s a…
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Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special
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11:30Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn …
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EP 69: Event business development and networking tips with Karen Willey
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19:34This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content c…
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How to make sure you get the most value out of industry events?
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11:46There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hos…
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Resilience Pays: Insurance Companies Fund Climate-Resilient Buildings Research
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42:26Jessica Mederson and Monika Serrano close the first season speaking with Dr. Anne Cope, Chief Engineer at IBHS, the Insurance Institute for Business & Home Safety, a nonprofit supported by property insurers, reinsurers, and affiliated companies. Anne leads the engineering team, researching the performance of homes and businesses in hurricanes, wild…
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Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer
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22:54This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. …
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The Legal Landscape of Climate Adaptation
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27:28Mónika and Jessica interview Professor Michael Gerrard, founder and director of the Sabin Center for Climate Change Law at Columbia Law School. We discuss issues such as building codes and FEMA flood maps, government regulations that could be used to improve resiliency in the built environment but only if communities use the latest versions of thes…
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Successful marketing starts with messaging, targeting and positioning
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8:21This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketi…
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Jessica and Monika speak with Dr. Cassandra Smith and David Keller, from the Bureau of Overseas Buildings Operations, US Department of State. Their Climate Security and Resilience program works to understand and generate awareness of outposts' vulnerability to natural hazards and to enhance their resilience in preparation for potential natural haza…
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Finding your voice to spark change with Professor Sadie Morgan
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37:53Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How sh…
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New Orleans and Resilience Realities
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43:27Mónika and Jessica discuss living in New Orleans with Ashley Robinson, a construction lawyer with a civil engineering degree who lives and works in New Orleans. We discuss living in New Orleans post Katrina – from work being done to prepare for future hurricanes to the multiple rounds of litigation after a major disaster. Ashley addresses the probl…
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Heat Hazards in Construction: Building a Healthier Future
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44:40Mónika and Jessica interview Jason Glaser, CEO of La Isla network, an occupational health research organization and consultancy dedicated to protecting workers in a warming world. La Isla Network studies the effects of heat on workers and advices organizations on how to adapt to extreme heat while protecting workers health and staying productive. W…
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The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas
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41:09Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn h…
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In Short: Revolutionising Small Molecule API Manufacturing: Embracing Miniaturisation and Automation
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8:46In this enlightening episode, Adrian La Porta, Technical Director at Bryden Wood, dives deep into the evolving landscape of pharmaceutical manufacturing, focusing on the critical role of Small Molecule Active Pharmaceutical Ingredients (APIs) in modern medicine. As the backbone of the world's most essential medications, the development and producti…
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New York State's Climate-Responsive Built Environment Initiatives
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31:07Mónika and Jessica interview Susanne DesRoches, Vice President, Clean and Resilient Buildings, at New York State Energy Research and Development Authority (NYSERDA), about how New York is modernizing its building stock to be both sustainable and resilient in the face of climate change. This work involves not just new builds, but also updating exist…
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Introducing AI: get smarter with your built environment marketing
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37:492023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. I…
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Adapting Buildings to Climate Change 101
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33:57Mónika and Jessica talk to Dr. Klaus Jacob, geophysicist and Emeritus Research Professor at Columbia University’s Lamont-Doherty Earth Observatory. Dr. Jacob takes us back to basics, defining climate mitigation and adaptation, discussing synergies between sustainability and resilience (renewable energy!) and some of the challenges of adapting to cl…
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Community Resilience, Money, and Infrastructure
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41:17Mónika and Jessica talk to Shalini Vajjhala, the Executive Director of Pre Collective and a nationally recognized infrastructure and climate resilience expert with more than 15 years of experience designing, funding, and financing community-centered resilient infrastructure solutions. Shalini discusses the questions she likes to ask every client at…
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Exploring Lean Construction and the Future of Building Design with Iris Tommelein
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35:07In this enlightening episode of the Built Environment Matters podcast, host Jaimie Johnston MBE engages with Iris Tommelein, a distinguished Professor of Engineering and Project Management at UC Berkeley. Iris, renowned for her contributions to lean construction and as a founder of the Lean Construction Institute, delves into her journey from civil…
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This trailer sets the stage for the first season of Adapt: Climate Change and the Built Environment, a podcast devoted to discussing the importance of, challenges of, and issues to address in incorporating resiliency into the built environment in the face of climate change. Hosted by Monika Serrano, a construction resilience manager, and Jessica Me…
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