See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
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EP 175: Does Your Gym Need Paid Advertising?
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On this episode of the Business of Strength Podcast Dan Goodman breaks down if your gym needs paid advertising or not! He talks about the two methods of payment as it pertains to marketing and the proper amount of money every gym needs to allocate towards client acquisition. If you need to acquire a few more clients with your marketing this is a ca…
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EP 174: Underground Strength Con Recap
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Please support our Underground Strength Con sponsors below and leave a review!https://jockofuel.comhttps://www.sorinex.comhttps://www.spartan.comhttps://barbell-logic.comhttps://turnkey.coachhttps://simmonsmedia.cohttps://www.ignite-entrepreneurs.comhttps://macefit.com https://ivankobarbell.comhttps://www.intekstrength.comhttps…
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EP 173: Sumit Seth Naamly… Changing the client communication game for your gym
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What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in…
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In this episode, we’re speaking with Vince Gabriele and Zach Even-Esh about our journey through strength. Some of the problems we see in this industry are how to be a great coach, stand out in your market, and that's why we’re bringing back the Underground Strength Con after 12 years of silence.Go to: www.undergroundstrengthcon.comP.S. Please suppo…
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EP 171: Operational Freedom - The 5-Systems You Need to Dominate
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in …
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in…
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EP 169: Is your Marketing in a Slump?
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On this episode of the Business of Strength Podcast Dan Goodman discusses the subtle changes in VH’s marketing plan to ensure a strong finish to the calendar year. He draws comparisons between the late great Pete Rose and how “Swinging the Bat” is the only way to ensure you never get lulled into a slump. To hear how VH continues to Swing the Bat an…
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EP 168: Gym of the Year Winner - 87% Growth
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In this episode of the Business of Strength Podcast Coach Joe Strong sits down with Gym of the Year WINNER, Connor AbreuConnor has seen tremendous growth in his gym, TNL Performance over the past few years, and shares his story today!If you enjoyed this episode of the business of strength please subscribe to this channel! Sign up here - https://und…
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EP 167: One of the industry’s BEST female gym owners you’ve never heard of…
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In this episode of the Business of Strength Podcast Adam Menner sits down with one of our very own Emily Neff. Emily owns an all female private sector sports performance business in Hatfield Pennsylvania in which she works strictly with athletes between the ages of 12-21. Emily is one of the sharpest gym owners we’ve had the pleasure of speaking wi…
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EP 166: Building a Lighthouse in the Desert. Pharos Athletic Clubs with Pieter Vodden
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What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 …
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EP 165: Managing a Community with Coach Steph and Coach Colin
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In this episode of the Business of Strength Podcast, host Dan Goodman is joined by Varsity House Gym coaches Colin and Stephanie. They discuss the importance of building a strong community within your gym and providing members with an exceptional experience. The conversation covers tips and strategies for engaging your gym community, creating a "th…
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EP 164: The Gym Owner's Guide to Captivating Content with Matt Simmons
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In this episode, Coach Joe Strong sits down with Matt Simmons, the founder of Simmons Media, to discuss the power of social media for gym businesses. But first, don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th. Two jam-packed days of learning, networki…
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EP 163: Fly on the Wall with Zach and Joe... 60 Years of Strength!
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 i…
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EP 162: Coaching is the Cure, Content, and Gym Business with Luka Hocevar
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This episode of the Business of Strength is brought to you by IGNITE Entrepreneurs and Mike Lisi. Mike is the official marketing partner of the Business of Strength. Mike has helped a ton of gym owners market, sell, and automate their client acquisition process with real time data. Secondly our 2nd Annual Business of Strength Retreat in Scottsdale …
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EP 161: What a gym can learn from NCAA25
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On this episode of the Business of Strength Podcast Dan Goodman breaks down how NCAA25 made an additional $66 million dollars using the value ascension model. Don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th. Two jam-packed days of learning, networking…
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EP 160: Retreat 2024 Preview and Q&A
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 i…
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EP 159: The Gym Business Evolution of Mark Fisher
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On this episode of the Business of Strength Podcast Dan Goodman interviews industry leader Mark Fisher for the second time. Mark is a former Broadway actor turned gym owner, franchisor and consultant. Mark is the co-owner of Mark Fisher Fitness, The Business for Unicorns, and is an investor/owner in Alloy Fitness Franchises. Topics include: How he …
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EP 158: Building a Strong Community and Brand Identity
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 i…
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EP 157: From Intern to CEO with Mike Necsutu
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From Intern to CEO with Mike Necsutu On This episode of the Business of Strength podcast Dan Goodman is joined by The CEO of RAF Strength + Fitness, MIke Necsutu. On the show they discuss: How Mike stepped into an internship at RAF literally by accident. He explains the “intern” to CEO path and how his daily responsibilities and skill sets have evo…
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May 1st 2009 marks 15 years for Dan Goodman at Varsity House Gym. On this episode of the Business of Strength he hosts a solo episode and reviews 15 lessons he’s learned in the last 15 years at the HOUSE! Connect with us HERE: https://businessofstrength.com/upcoming-events/ Instagram: https://www.instagram.com/businessofstrength/ YouTube: https://w…
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EP 155: Ignite your gym's cash flow with Mike Lisi
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On this episode of the Business of Strength Dan Goodman interviews Mike Lisi who is the founder of IGNITE Entrepreneurs. Mike’s ability to leverage client retention management, lead flow and automation has enabled him to grow and establish a multitude of profitable businesses! Two of these businesses are successful gyms in Long Island, New York. Mi…
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EP 154: The Future of Fitness Recap (with Adam Menner)
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RECAP of Adam Menner on the Future of Fitness Podcast:"Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership.From his humble beginnings as an in…
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EP 153: The VH Business Mentor - Vince Gabriele
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On this episode of the Business of Strength Dan Goodman interviews longtime trusted business advisor for VH, Vince Gabriele. Talking points from the conversation: How adversity and nearly quitting the industry altogether led Vince to his biggest business breakthroughs. Why the number 1 chokehold of a business is the Psychology of the owner. The num…
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EP 152: Devin Gage - Opening 100 gyms in 10 years requires a GIANT SET and some SAVVY BUSINESS
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What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the Business of Strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will gi…
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EP 151: Joe Hashey… How to build, automate, and sell your gym…So You can do cool Stuff!
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We w…
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EP 150: Super Hero Customer Service with Hank Ebeling
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On this episode of the Business of Strength Podcast Dan Goodman is joined by Hank Ebeling. Hank is a customer service specialist who is a published author, speaker, and owner of two H4Training gyms just outside of Chicago. Hank breaks down how working at a fancy hotel in Vegas put him on the path towards providing exceptional service. How he differ…
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EP 149: From the Street to 7-Figures with Andy McCloy
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What is up everyone! I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will gi…
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EP 148: Economics over Emotions with Special Guest Mark Ehnis
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On this episode of the Business of Strength Dan Goodman is joined by special guest Mark Ennis. Mark is the owner and founder of the world renowned Power Strength Gyms in Grand Rapids Michigan The talking points include: Mark's driving icon of “Better Never Stops.” The data the dictates decision making in a multimillion dollar company His opinion on…
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is our NEW Trainer School one day wo…
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EP 146: How to Recruit Better Team Members
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As they say better players make for better teams! He breaks down the step by step process to professionalize the recruiting process at your gym. March 22nd Trainer School
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On This Episode of the Business of Strength Podcast Dan Goodman breaks down the theme for VH in 2024. He discusses knowing the strength of your business is as important as knowing the weaknesses. He discusses the concept of More. Better. New and how VH will be applying this into the new year. Our live events calendar is now LIVE: Two-Day Gym Busine…
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In this episode Dan Goodman breaks down the difference between bonuses vs. incentives in the gym business. He talks about the short term goals, mid range goals, and long term goals that all gyms need to consider with their team. The book he references as inspiration for the incentive program at VH is Profit Works by Alex Freytag and Tom Bouwer. Sta…
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EP 140: PRs in the Gym Equal PRs on the Balance Sheet
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What is up everyone I’m your host coach Joe Strong here to bring you another great episode of the Business of Strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you …
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On this episode of the Business of Strength Podcast Dan Goodman breaks down the meetings every gym needs to have on a weekly basis: Facility Leader Stand-up Leadership Team Huddle Up Coaches Meeting If the meeting schedule is memorable it's repeatable. This is where all the data and metrics are measured as a unit. You cannot run a company based sol…
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EP 142: Coach Tim Caron Making the Jump from Collegiate to Private Sector
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you …
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EP 143: Before you go BIG, think small (with Gym World)
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In this week’s podcast, Joe Riggio sat down with John Franklin and Mateo Lopez on Gym World. Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms. We had a great conversation!! For more on the Business of St…
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EP 139: Get & Retain Great Employees
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What is up everyone! I’m your host coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you…
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EP 138: Adam’s 3 Takeaways from the SYP Retreat for Coaches
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Lesson #3 Your Identity as a Coach CAN’T Be tied to Your Training Ideology - Want to best the best - Recognized as the best - Produce the best - Your inability to let go is actually keeping you from being the best - Let go and focus on my next 2 takeaways Lesson #2 Leadership with Coaching Coaches - Leadership is more than teaching the best trainin…
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EP 137: Dan’s 5 Major Takeaways from Arizona
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In this episode of the Business of Strength Dan Goodman breaks down his top 5 takeaways from the annual BOS Retreat in Scottsdale, Arizona. He hits upon the following: The importance of in person events for the Industry. The 3 things that ALL strength professionals can NEVER take their time and attention away from. The difference between bonuses an…
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EP 136: Fix Your Marketing in Quarter Four
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In this episode of The Business of Strength podcast, Coach Joe Riggio breaks down his biggest takeaways from this year’s annual Gym Business Retreat and how YOU can fix your marketing in quarter four. On October 18th at 1:30 PM EST, we will be holding a FREE call to discuss the exact plan we are using to close out a RECORD year… We’ll also be givin…
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EP 135: Leadership Tactics for Your Business With Dame Lillard’s Coach Phil Beckner
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In this episode of the BOS Podcast, Adam Menner talks with Damian Lillard’s coach and high performance consultant Phil Beckner. Phil Beckner is the former coach of Weber State. Phil now runs a very successful consulting business where he works with NBA superstars and CEO’s of fortune 500 companies. Adam and Phil break down the comparison of coachin…
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EP 134: How to Grow & Amplify Your Brand through Content Creation w/ Jimmy Contrini
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In this episode, Dan Goodman sits down with Jimmy Contrini, the Content Manager for Alex & Leila Hormozi at Acquistion.com. Jimmy discusses the following in this episode: What type of posting schedule/cadence would he start with as a Fitness Professional How to scale your content creation on a $1,000 budget How to turn 10 hours of work into 100+ pi…
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EP 133: The Keys to Success with Power Athlete
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In this episode of The Business of Strength podcast, Joe Riggio gets interviewed by Power Athlete Radio about success, the gym business, and much more. Don't forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners...and so much more.…
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In this episode of The Business of Strength podcast, Joe Riggio sits down with Alex Hormozi to discuss the 6-week transformation, balancing saying yes vs saying no, and MUCH more! Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins,…
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In this Episode of the Business of Strength Podcast, Dan Goodman breaks down a case study of a mature gym business that has grown by 100% in the last calendar year! The catalyst for the growth was this person letting go and firing themselves from MANY jobs that they held near and dear. He covers: The mindset shift that led to the growth The jobs th…
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EP 130: Gym Owner 12x’s their personal income
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In this episode of the Business of Strength Podcast Dan Goodman breaks down how one SYP member has gone from making $40,000 a year in personal income to $40,000 profit in one month. There’s 5 important levers this gym owner pulled in order to make this profound difference in his business. Team Accountability Right Products Right Prices Volume of ma…
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EP 129: How to Get a Great Job in Strength
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed …
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EP 128: Consistency in your Hiring Process
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In this episode of the Business of Strength Dan Goodman talks about creating consistency in your hiring process. How having a choreographed process can add serious SPEED to the effectiveness of new hires. He breaks down the following: How to get clear on the role you need to fill How to Recruit The first 90 days of on the job training Trajectory of…
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EP 127: The 4 Tenets of Success for the Director of Training
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Welcome to the BOS podcast, I’m your host Adam Menner for today. In this episode I break down what you should be doing on a daily, weekly, and monthly basis if you are the Director of Training in your business. I break down the 4 tenets of success that are going to move the needle of your business forward. If you enjoy this episode please leave us …
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EP 126: Kyle Newell: The Panda-Man Can…
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What is up everyone, I’m your host, Coach Joe Strong here to bring you another great episode of the Business of Strength Podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jamme…
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