Najlepsze podcasty z kategorii: Business Storytelling (2024)

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BONUS: How I clean up sound on video with Adobe Podcasts 3:23

6d ago3:23

3:23

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance

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Seasonal Stories: Behind the Scenes at Santa Inc 17:34

20d ago17:34

17:34

It’s nearly Christmas! Which means it’s that time of year a certain someone with the biggest personal brand going gets the festive cogs in motion to being it all to life. Santa! So, who better to explore Santa Incorporated than the CEO herself, Hollie Tinsel! Hollie explores how Santa’s narrative has evolved over time and the moment she thought the…

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711: What's the role of business storytelling in research? 24:30

10d ago24:30

24:30

Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/

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710: The value of online reviews for local businesses. 23:40

11d ago23:40

23:40

DYK? Customers are willing to spend 31% more at businesses with excellent reviews.Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more hig…

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709: Should you use your name as your website's URL 23:04

12d ago23:04

23:04

I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

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708: The role of creativity in advertising 23:32

13d ago23:32

23:32

James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKka…

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707: Are you saying what people can't unhear? 24:15

17d ago24:15

24:15

Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion." Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTH…

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706: Book launch week: The new "Instagram for Business for Dummies" 24:07

23d ago24:07

24:07

The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new.Join us and grab a copy here: https://amzn.to/3OycX2H

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705: How to earn an audience for your podcast 24:05

24d ago24:05

24:05

Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n…

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704: What podcasters must know about the new FTC Deceptive Ad Rules 25:57

26d ago25:57

25:57

Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here: https://lnkd.in/ge_n9Jmy Grab his book here: https://amzn.to/3OoUDZY…

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BONUS: How I secure my eye-level webcam with a stand 1:29

28d ago1:29

1:29

Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can. Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr Grab the products mentioned here: https://amzn.to/3CSG7Hr…

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703: What is the future of content marketing? 24:35

1M ago24:35

24:35

Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.

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702: Taking the Leap to Self-Employment 24:39

1M ago24:39

24:39

Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work.Join us and grab a cop…

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701: What does digital transformation really mean? 22:44

1M ago22:44

22:44

Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: https://altuscxo.com/

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700: Let's debate this: Podcast seasons or no seasons? 24:07

2M ago24:07

24:07

Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: buzzworthymarketing.show…

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699: AI Marketing and the Law: What Marketers Need to Know 24:23

2M ago24:23

24:23

AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind?Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Epi…

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#151 Strategisches Business und Teamwachstum für UnternehmerInnen | im Interview mit Verena Gibson 44:39

2M ago44:39

44:39

Diesmal habe ich wieder eine ganz tolle Online-Business-Kollegin im Interview, nämlich Verena Gibson. Verena ist strategische Sparringspartnerin für digitale B2C-Unternehmer*innen. Sie ist eine große Unterstützung, wenn es darum geht ein Team aufzubauen und wachsen zu lassen, das zu einem passt. Und Strukturen und Prozesse im Unternehmen zu integri…

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698: How to actually cater to your audience 24:09

2M ago24:09

24:09

Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems? Isabelle Landreville,…

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697: What works today in word of mouth marketing? 23:37

2M ago23:37

23:37

Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: www.suzannereilley.com…

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696: How product, brand marketing, and content marketing work together 24:06

2M ago24:06

24:06

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated m…

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#150 Es wird Zeit für mehr Glow im Business | Im Interview mit Heike Moellers 42:03

2M ago42:03

42:03

In dieser Folge spreche ich mit einer wahren Business Glow Creatorin Heike Moellers über die Bedeutung von Ausstrahlung und Selbstbewusstsein im Business. Sie hilft Solopreneurinnen und Unternehmerinnen mit facettenreichen, aufmerksamkeitsstarken Business Portraits und hochwertigen Selfies/Videos, in der lauten Online-Welt als inspirierend und vert…

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695: What is scorecard marketing and how does it work? 22:43

2M ago22:43

22:43

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com

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694: Solving problems in broken businesses 23:37

2M ago23:37

23:37

How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/

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BONUS: How to book your appearance on The Business Storytelling Podcast 3:17

2M ago3:17

3:17

Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/

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693: How to use AI for brand visibility 23:42

2M ago23:42

23:42

AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at learnwithwhitney.com…

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692: Accessibility in podcasting 22:40

3M ago22:40

22:40

After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop, Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http:/…

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691: Why you can't overlook accessibility in your marketing 24:03

3M ago24:03

24:03

Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility ro…

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#149 Vertiefung statt Neustart: Business-Kalibrierung für nachhaltigen Erfolg 26:59

3M ago26:59

26:59

Wir entwickeln uns ständig weiter. Es ist nicht nur so, dass wir eine neue Klamotte anziehen und Spaß daran haben, weil wir Modetrends auszuprobieren und manchen Trends folgen und manchen auch nicht. Ich habe einen eigenen Stil entwickelt, genau wie du. Wir setzen Akzente, die wir dazunehmen. Im Business hat man immer das Gefühl, man müsste noch wa…

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BONUS: Is your marketing saying things that can't be unheard? 0:43

3M ago0:43

0:43

Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3

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#148 A Moment of Truth 10:11

3M ago10:11

10:11

Leider heute nicht mit dem Inhalt, den ich geplant habe und auf die du dich vielleicht schon gefreut hast. Es gibt so Momente im Leben, da merkt man erst, wenn man etwas tut, dass es nicht das Richtige ist. Und das möchte ich trotzdem heute mit dir teilen. Denn in dieser Folge reflektiere ich über meine Entscheidung, den geplanten Inhalt nicht zu v…

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690: AI-Powered Storytelling: Personalizing Your Business Narrative 24:16

3M ago24:16

24:16

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez, podcast marketing and automation expe…

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689: How to write for the busy reader 24:51

4M ago24:51

24:51

Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: https://amzn.to/4d47wCy Use this AI tool to improve your writing: http://writi…

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688: The narratives that connect us to our customers 24:25

4M ago24:25

24:25

Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?prod…

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687: The role of psychology in marketing 25:08

4M ago25:08

25:08

Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on. Hunter Thurman, pre…

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#147 Me Decoded | Mit Human Design & Gene Keys innere Autorität im Business gewinnen 28:17

4M ago28:17

28:17

In dieser Folge teile ich meine persönlichen Erkenntnisse aus dem Human Design System und den Gene Keys für mich und mein Business. Zusammenfassend kann ich sagen, dass ich mich, meine Emotionen und meine Reaktionen auf meine Emotionen viel klarer wahrnehme. Im Business hat es mir besonders geholfen zu verstehen, wie ich gute Entscheidungen treffen…

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686: Corporate behaviors that turn customers away - huh? 24:04

4M ago24:04

24:04

Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want? David Avrin, author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to t…

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BONUS: How I got press credentials to the NFC Championship game 9:28

4M ago9:28

9:28

In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditentials to the NFC Chammpionship game. Here's what I learned and here's where my career has led.

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685: Decision-making in marketing - do you remember last year's decision? 23:56

4M ago23:56

23:56

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic. Learn more about Clov…

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684: What's the current state of buyer trust in the purchasing process? 24:05

4M ago24:05

24:05

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose. TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it. Join us and download t…

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683: When does it make sense to learn how to code? 24:02

4M ago24:02

24:02

Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding? Felienne Hermans, Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show." Conne…

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682: How to do better content testing 23:04

4M ago23:04

23:04

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a…

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681: How to scale AI in content strategy 24:13

4M ago24:13

24:13

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "…

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680: Is an AI avatar of myself a good idea? 24:18

4M ago24:18

24:18

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelli…

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679: How to not let corporate life overtake your whole life 23:17

5M ago23:17

23:17

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive. Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic. Join us and grab a copy of his b…

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#146 Verstehe dich selbst! | Human Design und Gene Keys entschlüsseln 39:57

5M ago39:57

39:57

In dieser Folge erkläre ich dir das Human Design und die Gene Keys. Human Design basiert auf altem Wissen und zeigt einen Weg zur persönlichen Entwicklung. Die Gene Keys sind ein von Richard Rudd entwickeltes System, das Informationen über niedriges, mittleres und hohes Bewusstsein liefert. Human Design ist ein Chart, das auf dem Geburtsdatum und d…

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678: The difference between a patent, copyright, and trademark 23:38

5M ago23:38

23:38

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain. Join us. File your trademark with Trademarkangel.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your po…

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677: Why brand first 23:18

5M ago23:18

23:18

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

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676: Using AI to drive e-commerce conversions 23:51

5M ago23:51

23:51

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us. --- This episode is produced by Trappe Digital LLC, hosted by Christop…

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BONUS: Talking content performance on The Business Story of the Week Podcast 26:47

5M ago26:47

26:47

I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experie…

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675: When someone is committed to misunderstanding you 23:41

5M ago23:41

23:41

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress? Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us. Connect with…

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