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Empowering Christian moms to thrive in business and life! Welcome to ’A Purposeful Brand’ the go-to resource for purposeful brand building with God at the center. Join us as we dive into the world of entrepreneurship, sharing biblical-infused business strategies and practical tips for success. Dive deep into topics like time management, building a business with kids at home, health, mindset, and more. We believe that you’re a whole person, so we cover it all — because when you take care of y ...
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Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building. I'm a Christian business owner, a toddler boy mama (with baby #2 on the ...
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show series
 
At the time of recording this, I’ve been a part of a monthly book club since December of 2021 and we’ve met a total of 31 times since we started! Last year, we even had a “book club retreat” where we got to hang out outside of our usual meetings and honestly, it was so much fun. Being able to start a book club and just have FUN with it has been suc…
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BUSINESS BASICS SERIES- Part 4 Hey there, it's Jessica, your host on A Purposeful Brand Podcast! As are we wrap up the Business Basics series we're chatting about marketing on a busy moms schedule. I know you're wearing a lot of hats and being a mom in business can be challenging sometimes but with the right strategies and mindset it's possible to …
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If you're a mom to little's who wants to start a business or you're a mom already with a business trying to figure out how to grow your business while still prioritizing your family, this episode is for you! I'm chatting with the lovely Amy Hanneke of Hello and Co Creative. Amy is a brand new website designer for wellness professionals and she's al…
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Today, I have a special episode in store! This is an interview I did with Becky Hoschek on her podcast about plans, pivots, and really trusting God in motherhood and business. Although we talk about motherhood and business stuff a lot, we talk about plenty of other things as well if that’s not applicable to you. We covered things like: how I make m…
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BUSINESS BASICS SERIES- Part 3 Hey there, it's Jessica, your host on A Purposeful Brand Podcast! Today, we're diving into the heart of content creation in our ongoing Business Basics series. From brainstorming content ideas to staying organized with your content calendar, we've got you covered. Plus, I'll be releasing a content idea brainstorm work…
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I’m so excited to share Ethan’s birth story with you! I’m a new mom again (and we are officially a family of four). Baby number two, Ethan Daniel McCravy, is absolutely so wonderful and amazing and it’s been fun doing this all again (but with more experience than my first go around). If you listened to Colin's birth episode (episode 148), you know …
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BUSINESS BASICS SERIES- Part 2 Hey there, it's Jessica, your host on A Purposeful Brand Podcast! In this episode, we're diving deep into the heart of your business—your brand story. Join me as we explore how to craft a compelling narrative that reflects your faith, mission, and values. Discover the importance of a brand story in connecting with you…
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Today, I’m doing something NEW on the podcast. I don’t think I’ve ever shared an interview from another person’s podcast with you, but this episode from Mara Kucirek’s podcast (Create a Better Course) was so good that I knew I wanted to share it with you today. If you want to see the nitty-gritty behind the scenes of launching an online course, thi…
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BUSINESS BASICS SERIES- Part 1 Hey there, it's Jessica, your host on A Purposeful Brand Podcast! Are you a Christian mom who is ready to pursue her passion and purpose in business? Ever feel like you've got a lot of ideas and don't know which one to pursue or maybe you have no clue where to start? I believe that God has called you to entrepreneursh…
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I've been producing The Breakthrough Brand podcast for over 5 years now, and let me tell you, it's become one of my absolute favorite parts of my business! Funny enough, I was re-listening to an old podcast episode to prepare myself for a speaking engagement earlier this week (at the time of recording), and I literally talked about how much JOY pod…
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Hey there, Christian moms! Ever wondered if entrepreneurship is your calling? In this episode of A Purposeful Brand, we're diving into the nitty-gritty with "Is Entrepreneurship Right for You? 5 Questions Every Christian Mom Should Ask." No fluff, just real talk about whether starting a biz aligns with your life and faith. Plus, stay tuned for the …
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Hey moms, this episode is for you. It can be a lot to be juggling work, motherhood, no matter how many kids you have, how old they are, what type of work you do, how much childcare you have or don't have, it doesn't matter. I often have moments now as a mom (which I've been a mom for about two and a half years now) where I'm genuinely like, “what w…
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Whether you're a brand new course creator or you've had lots of success in selling online courses already, this episode is for you. Mara really knows all the things about creating quality courses that give your students wins and help you ultimately grow your business. I learned a lot from this interview (as someone who's made courses already and ha…
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Whether you're in the early days and months of your business, or you've been at it a while, we all unfortunately do things that make business harder than it has to be. These are things that both new and established business owners all do, and today, we are adding them to your “To Quit” list, because they're taking up your time, energy, and ultimate…
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Mama this episode is for you! I'm joined by Andria Singletary who is a life and business coach for moms with a focus on building a business that fits your season on life off of social media. In this episode we discuss questions like: Is social media needed to build a business? How can we build businesses with kids at home? The importance of buildin…
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This is PART TWO of last week's episode, with 4 more ways to be bolder in your faith as a Christian business owner! If you feel like your faith is a secret because you don’t know if it’s ok to share it as a business owner, you’re worried you’ll alienate clients/customers who disagree with you, or maybe you feel God calling you to share but you’re l…
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Today’s episode is inspired by a question I got over and over again in my audience survey last year because a lot of you guys are like me. You are a personal brand business or other type of business but you are not a ministry, and what you do may have literally nothing to do with your faith on paper, but you ARE a Christian business owner and your …
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What makes a great website? What makes a dud? Besides all the obvious things like don’t make your text too small, don’t use 1,000 fonts at once, and things like that… What are the major keys?! No matter what you do in your work, if you have a website, you should be asking yourself these questions. Today I’m sharing 3 things that I consider TOP thin…
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Join me as I chat with Holly Rigos, a personal branding photographer and videographer and all-in-one brand partner. In this episode, Holly shares her journey from being a stay-at-home mom to navigating entrepreneurship with purpose and passion. Here's what you can expect: Navigating entrepreneurship as a mom of 5 How her faith shapes the way she sh…
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Are you looking to grow your email list this year? Quizzes have a MUCH higher conversion rate than the typical lead magnet, and in this episode, I'm walking you through EXACTLY how you can create one for your business! I've been creating quizzes since the beginning of 2018, so over five years now. Since then, I've made new quizzes, revamped quizzes…
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In this episode, we're diving deep into the world of SEO with guest expert Maggie Schneider. If you're a new business entrepreneur looking to boost your online presence and drive traffic to your website, this is the episode for you! Maggie shares invaluable SEO tips and tricks, shedding light on the importance of SEO in today's digital landscape. B…
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I posted a reel on Instagram all about a week in the life with my schedule in the last year and a half as a working mom who owns a business but works part-time from home. Today, I want to expand on what I explain in that very short 90-second clip to tell you more of the nitty-gritty details about what my week is like running my business, taking car…
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In this episode, I’m teaching you how to create a launch debrief for your business. If you’re not 100% clear on what I mean by this - don’t worry! We’ll talk about what it is, why you should do one, all the STEPS, and I even have a new resource to share with you — a ready-to-go Google Doc template of my ACTUAL launch debrief process that you can us…
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I'm so grateful you're joining me for this raw and real conversation. This episode is a heart-to-heart about something that's been a game-changer in my own journey – redefining success. Especially as a mom and an entrepreneur. Today, we're going on a journey together, exploring a topic that has reshaped my perspective and, I believe, has the power …
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Have you ever wondered if you could run your business without Instagram? Thinking about a social media detox? How much time would you get back? How would it affect things like your revenue, your website traffic, and your overall visibility as a business owner? What other marketing tools would you use instead of social media? As someone who uses Ins…
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If you're struggling in your business you may be missing this one thing in your marketing. In this guest interview with Judy Weber she breaks down one key piece in your marketing you need to double down on in 2024, Judy is a business coach and scaling strategist and she is on a mission to normalize miraculous results for Christian women in business…
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Today, I’m sharing three ADVANCED podcasting strategies - one for show growth, one for boosting efficiency, and one for making money for your podcast. Sounds pretty good right? Honestly, it was SO hard to narrow it down to just one tip from each category because I really do have SO many that I share inside Podcast Success Blueprint (which the doors…
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Join me in this episode as I spill the beans on my game plan for taking my coaching business to new heights in 2024, all while juggling the roles of a stay-at-home and homeschooling mom. No fancy jargon, just a friendly chat about the nitty-gritty of my business journey. In this episode, we cover: Marketing Makeover: Discover the tweaks I'm making …
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Even on mainly solo podcasts like mine, guest interviews are so important, not only for your show growth, but also just for giving your audience someone else's perspective. Not to mention - it gives you a break from being the brains behind all the content in your business. Podcast guest interviews are also a fun and exciting way to meet other peopl…
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Welcome to another episode of 'A Purposeful Brand'! In today's episode, we're diving into "The Shift Happening in 2024 with Christian Entrepreneurs - My Prediction for the online business space." Join me as we explore the evolving landscape of online business, where Christian entrepreneurs are steering towards more purpose-filled ventures. I'll be …
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In this episode, I am sharing THREE of my favorite scriptures lately that I think are really encouraging as we start new as business owners this year. Whether you’re still setting goals or are just feeling called to be more attuned to God as you make decisions in your business, I hope these verses will be encouraging to you (in January when this ai…
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