J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks. We discuss trademarks, branding, and what a trademark does and doesn't protect. Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/ …

In this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have. Learn more about ConvertAVisit and sign up for a free trial here: https://www.convertavisit.com/ Timestamps 00:00 Introduction 02:04 Selling Is Not Telling... S…

Full post here: https://bit.ly/3YNJEf8 Tired of pouring your heart and soul into a podcast that doesn't seem to gain traction? Having a quirky host and interesting conversations are great starting points. But there's more to the recipe for long-term success. In this interview, Alex Sanfilippo, founder of PodMatch, shares the keys to starting and gr…

Full post here: https://bit.ly/3mePlFE Struggling to keep up with the fast-changing marketing landscape? Agile marketing creates space for the flexibility you need to adapt and thrive in competitive industries. Join Andrew Burrows as he shares insights on the future of marketing and the benefits of agile approaches. After this podcast episode, you'…

Full post here: https://bit.ly/41f9efH Writing not resonating with your audience? Discover incredible tips for copy that sells and start connecting with customers on a deeper level. In this podcast episode, gain invaluable insight from conversion expert Talia Wolf about how to use emotions in your marketing copy effectively. You'll learn: How to id…

Full post here: https://bit.ly/3I9FTf9 You’re putting out great content week after week, so why has your podcast stopped growing? It’s because producing quality content is only part of the recipe for success. The biggest podcasters know that how you promote your show is just as important as what’s in each episode. Transform your podcast game and le…

Full post here: https://bit.ly/3lg0TYF Ever feel like you’re working too hard and wasting time completing the same tasks over and over? Systematizing your business processes is one of the quickest ways to make life easier (and business better). Learn how to build systems and frameworks that work for you by saving time, energy, and effort in this in…

Full post here: https://bit.ly/3YhfelN The marketing landscape is changing as easy-to-use AI tools like ChatGPT come into play. Creating a single piece of great content once took hours, but now takes just minutes. It has lots of marketers wondering: Are these tools going to replace us? What’s going to happen to our industry? But AI isn’t a threat t…

Full post here: https://bit.ly/3kNra04 To be remembered, your message needs to connect with your audience — and stick out from the crowd. But how can you stay creative AND stand out when so many other companies are marketing using the exact same tactics you are? Learn how to identify creative messaging opportunities and use them to enhance your mar…

Full episode here: https://bit.ly/3XHtjsK If you’re making choices without hard facts to back them up, you’re not seeing the whole picture. That’s why every successful company makes data-driven decisions to improve performance. Learn how collecting the right data helps boosts efficiency and maximize value for clients in this interview with Anthony …

You know your offer is packed with value. But how can you leverage that value to win over new customers? It's simple. You need to give customers incentives to buy your product that they can't refuse. Learn to choose and use incentives that attract new customers and get you sales in this week's podcast with Marco Torres. You'll discover: Different i…

Full Post Here: https://bit.ly/3ZOdwdm The average person sees hundreds of videos on their social media feed every day. If you can't catch their attention in 3 seconds or less, they've probably already scrolled to the next post. Discover the keys to creating video content that stands out with Josh Ramsey and Kevin Palmieri in today's podcast episod…

You set your prices based on what you think is fair. But do they really reflect all of the experience you bring to the table? Most business owners offer much more value than they realize, while charging less money than they should. Join Josh Ramsey and Ann Carden in this podcast episode to learn how to use your existing skills and strengths to char…

Nobody likes paying a bunch for traffic if it doesn’t lead to sales. It’s great that your website gets clicks, but not if those clicks don’t provide a high ROI. What you need is to close more deals. Join Josh Ramsey and Jack Christensen in this podcast episode and discover how to set your sales team up for success. You’ll learn: The importance of s…

You can’t grow your business if people don’t know who you are. Using social media the right way boosts your credibility, increases exposure, and creates confidence in your business. But how can you grow your following on YouTube and LinkedIn if you’re showing up late to the game? Join Josh Ramsey and Brenden Kumarasamy, founder of MasterTalk, to le…

Isn’t it frustrating when you know you have a great idea, but no matter how hard you try to share it, nobody will hear you out? And in the business world, when people don't listen, they don't buy. It doesn’t mean your idea needs to change, but it does mean the conversation needs to be approached from a different angle. Learn how to capture your lis…

Is your e-commerce product not selling as much as it should? You know it will help people, but they’re just not buying. That feeling gets old fast. Find out what’s happening and how you can fix it in today’s expert interview with Kurian Tharakan, a Shopify marketing specialist. Here’s what you’ll learn in this episode:- How to take an investigative…

Every great company should be able to point to its own work as an example of excellence. In this episode, Alexander Toth and Josh Ramsey continue their discussion about the factors that shape the culture at ClearBrand. You’ll discover: The rest of ClearBrand’s core values The research that shapes and informs our perspective How ClearBrand defines, …

If you want to attract great talent, you have to establish excellent company culture. In this episode, Alexander Toth and Josh Ramsey discuss research on company culture, how we created ClearBrand's, and why it’s important to be deliberate when crafting a mission statement and values. You’ll learn about: What companies gain by curating their values…

Big, strong, successful companies all have one thing in common: a capable leader. But what are the qualities that makes a leader great? Do you have to “crack the whip” to get results from your team, or are there better paths to success? Being a leader and an entrepreneur requires walking a fine line between opposing forces. This week, Alexander Tot…

Inbound sales is a fantastic way to get more revenue. But you need a good sales process to close deals! Increasing revenue doesn't end with your marketing, it ends with your sales team. In this podcast, Alexander and Josh discuss the pros and cons of inbound sales. And how to do it well. ClearBrand Social & Website Website: https://clearbrand.com/ …

The goal of great content is to bridge the gap between the products you have and what your clients want. That means the key to great copy is getting to know your audience. Join Shondell Varciana, founder of Varci Media, and your host Josh Ramsey as they discuss the intricacies of copywriting and how to produce convincing content that converts. You’…

If you want your company to grow, you need to reach the market. But what does “reaching the market” really mean? Examine the answer with Alexander Toth and Josh Ramsey in this week’s podcast as they look beyond how to market products and services and examine why we use specific techniques in the first place. In this episode you’ll learn… The differ…

Managing a project can be frustrating, stressful, and confusing. There’s so much project managers have to do, and the time it takes to do everything adds up fast. But with the right prep and planning, you can get more done in less time. In this week’s podcast, join Alexander Toth and Josh Ramsey to discover the keys to managing projects effectively…

It’s simple. Customers are a limited resource. They won’t just fall in your lap, and everybody wants them. That’s part of why your marketing strategy is your most valuable tool. If you can’t market creatively, you can’t grow your market share. Join Alexander Toth and Josh Ramsey as they revisit the fundamentals and define what marketing really is. …

95% of customers don’t intend to buy today. So how can you get their attention and convert them to paying customers? Join Alexander Toth and Josh Ramsey to learn why building memories is fundamental to extending reach and attracting those who aren’t planning to buy right this minute. You’ll understand the answers to questions such as… How does adve…

So many companies focus on WHAT to do for their marketing, that they lose sight of WHY they’re doing it. Join Alexander Toth and Josh Ramsey as they explain availability in marketing and why it’s such an important factor for scaling companies. You’ll learn: How to maximize brand exposure by increasing availability The difference between availabilit…

Thinking about starting a marketing agency? Be careful. Without guidance, new agencies struggle to gain footing in the industry. Knowing this, you already have a leg-up in the marketing game. But you’ll need a stronger advantage if you really want to be successful. In this podcast episode, Alexander Toth gives you 10 concrete steps to starting a su…

You want to find bigger clients. Most entrepreneurs do. Bigger clients mean bigger sales, and bigger sales means faster growth for your company, right? At first glance, the idea is attractive and the logic seems sound. But take a closer look and it all falls apart. In this podcast episode, Alexander Toth takes a critical stance against the idea tha…

If I can just differentiate myself, I can change the world. It’s a thought we’ve all had when starting a company, and it’s easy to understand why: in our heads, we see this strategy as a shortcut to success. It sounds great in principle, but does differentiation really make a difference in your company’s long-term growth? This week, Alexander Toth …

Most of us wouldn’t say it aloud. But if we’re being honest with ourselves about paying for marketing, many of us want results cheap and fast. “Marketing Gurus” will tell you that it’s easy, that you can achieve viral marketing success today. But is it true? In this podcast episode, Alexander Toth dives into the data around marketing techniques tha…

What’s the most important part of a customer’s relationship with your company? Most marketing experts will tell you “trust.” But is it true? In this week’s episode, R. Alexander Toth discusses why how often your clients think about your company is more important than what they think. You’ll learn: What is mental real estate? How can your company oc…

Struggling to build customer loyalty? You might be approaching the issue from the wrong perspective. In this week’s episode, R. Alexander Toth talks about what customer loyalty really means. You’ll discover: How much you can truly influence customer loyalty The relationship between loyalty and market share How to increase perceived customer loyalty…

Webinars make great marketing tools with effective planning and implementation. In this podcast episode, ClearBrand CEO R. Alexander Toth reveals why. Tune in to find out: How to improve webinar attendance and engagement When (not) to charge webinar entry fees How to prepare for all possible tech issues Why webinars have become the new seminars Web…

We hear the term "A/B testing" thrown around all the time in the marketing world, but why all the fuss? In this podcast episode, R. Alexander Toth reveals the versatility of A/B testing for marketing. You’ll learn: Why A/B testing for marketing is essential Where A/B testing is most effective Free tools for A/B testing How frequently to use A/B tes…

Wondering how to grow your email list? The options may be limitless, but some are more effective than others. In this podcast episode, R. Alexander Toth reveals some of the most effective methods for gaining new contacts. In fact, we’ve used these exact tactics to double our list year after year after year. You’ll learn to grow your email list by… …

Is your landing page receiving too many bounces? Customer engagement is key to turning leads into conversions. If your website isn’t gaining new leads, it’s not a lost cause. Join R. Alexander Toth, CEO of ClearBrand, to discuss how to create the perfect landing page. Some of the questions addressed in this podcast include: What is A/B Testing? Wha…

Is implementing effective marketing the only thing holding you back from rapid growth? Being consistent with your marketing strategies is key to learning to succeed. Not every idea has to be perfect right from the start, so long as you consistently learn from your mistakes and implement that knowledge moving forward. In this episode, R. Alexander T…

Hiring a marketing team is a massive step in your business. It means you’re moving from one level to the next. But there are many ways to get this step wrong. As you’re leveling up, keep in mind that bringing on the wrong team members at the wrong time, will end up costing you more time and energy than doing your marketing yourself. But it’s a step…

High-achievers have a mindset that redefines how they approach their passions. The root of the word “passion” is being willing to endure or to suffer for something. If we define “passion” around being happy, we’ll trade long-term satisfaction for short-term gratification. In this podcast episode, Peter Lynch, The Unshakable Coach, helps us redefine…

A great email sequence campaign has a lot that goes into it. When should the emails go out? What should be in them? Which email should be first? Second? Third? In this episode of ClearBrand Academy Podcast, we go through all of this, and more. We discuss how to create an email sequence campaign. Best practices. Timing. Content. Plus, the framework …

Generating leads with a lead magnet is necessary to get more sales. But how do you create a good lead magnet? In this episode, you’ll learn simple steps you can follow to create a lead magnet that brings in leads, including: Which phase of the customer journey you should use a lead magnet Why you can’t just ask for the sale from the beginning How l…

Social media marketing seems easy, right? We’re all posting on social media, so it seems like a simple transition from personal social media to business social media marketing. But does it work? “How many followers do you have?” “How many likes did that post get?” Are these even the right questions? Not for your business. In this episode, we look a…

There's a lot of talk about a recession coming along. As a business owner, there is more at stake by not knowing what decisions are best to make. In this episode, StoryBrand Guide, Alexander Toth talks about the best ways to prepare your business in advance plus 4 things to do once the recession hits. We will be busting out some myths we found on G…

Anyone who does marketing has their own approach to it. I'm sure you've heard many different perspectives yourself. Last week we discussed the 5 Laws of Marketing as the foundation for any marketing efforts. In this episode, StoryBrand Guide, Alexander Toth introduces the Marketing Flywheel to us. We learn how to interpret the 5 Laws of Marketing a…

Most people jump into marketing without knowing how it really works. They start with tactics and skip the laws. It’s like an engineer who tries to build a bridge without knowing physics. In this episode, StoryBrand Guide, Ryan Alexander Toth, goes through the 5 Laws of Marketing. These are the 5 foundational elements of any marketing campaign or st…