Najlepsze podcasty z kategorii: Ecommerce Brands (2024)

1
Understanding Meta's Advantage+ Creative Enhancements 31:38

3d ago31:38

31:38

In this episode, Greg Shuey and his co-host Laurel Teuscher delve into the emerging issues related to Meta's Advantage Plus Creative Enhancements, a generative AI tool designed for optimizing ad creatives in Meta's Ads Manager. After a brief hiatus, Laurel returns to share her experiences and concerns with this tool, particularly how it’s impacting…

1
Sell Like a Boss: The Secret Formula for Selling Your DTC Business — Chris Shipferling | How to Make Your Business Worth More, How to Get Buyers Interested, How to Get Funds to Grow, Why Selling Online ... 27:42

4d ago27:42

27:42

In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co Topics discussed in this episode: How to get your business ready to sell at a higher price How to attract potential buyers by making improvements…

1
How To Create Relevant, Unique, True To Brand Content For Your D2C Brand 33:00

5d ago33:00

33:00

In this episode, host Greg welcomes Goni Goder, VP of Marketing for North America at Keter, a lifestyle products company. The episode focuses on content marketing strategies and how Goni's team creates impactful, brand-centric content across various digital platforms. Greg discusses the importance of content in driving growth through channels like …

1
Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about ... 19:51

5d ago19:51

19:51

In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com Topics discussed in this episode: Why attribution is crucial for business leaders and executives in…

1
Business Valuation: Why You NEED an Exit Plan Before Selling — Emmett Kilduff | The Process of Selling a Business, Why to start planning early for a business sale, The 7-step M&A Process for a Business ... 19:37

6d ago19:37

19:37

In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is Emmett Kilduff, Co-Founder and CEO of thefortiagroup.com Topics discussed in this episode: The process of selling a business Why should you start planning for a business sale early The 7-step M&A process for a s…

1
How To Better Capture & Use First Party Data To Guide Your D2C Strategy 39:10

8d ago39:10

39:10

In this episode of the "7 Figures and Beyond" podcast, Greg speaks with Jean-Marx, a seasoned digital marketer and former senior director of marketing at Land's End. He is currently on the lookout for new opportunities, highlighting his extensive experience in the industry. The conversation begins with a discussion on the importance of first-party …

1
Creative & Useful Ways To Increase Your Average Order Value 38:17

11d ago38:17

38:17

In this episode, Greg speaks with Garrett and Sarah, founders of Duncan and Stone, a company specializing in memory books and journals. They discuss their accidental journey into entrepreneurship, sparked by a need for non-cheesy memory-keeping solutions. They started with baby books designed during a playdate and expanded their product line to cat…

1
The Entrepreneur's Guide to WhatsApp Ecommerce (Success Without Hustle!) — Arjun Paul | Why WhatsApp is Becoming Popular for Ecommerce, The Best Way to Start Using WhatsApp Marketing for Business, How ... 24:25

11d ago24:25

24:25

In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io. Topics discussed in this episode: Why is WhatsApp becoming popular for ecommerce What's the best way to start using WhatsApp marketing for business How to decide message frequency based on ma…

1
How to Avoid a Tax Audit DISASTER. Sales Tax Compliance Made Easy! — Matthew Campbell | Best Practices for Ecommerce Sales Tax, Exploring Shopify's Tax Features, Overview of Sales Tax Management, Common ... 26:07

12d ago26:07

26:07

In this podcast episode, we discuss how to ensure your business is sales tax compliant. Our featured guest on the show is Matthew Campbell, co-founder at breezyfile.com. Topics discussed in this episode: What are the main requirements for sales tax compliance How does Shopify help merchants with sales tax compliance What makes the US sales tax syst…

1
How to Identify and Eliminate Business-Killing Website Errors — Kailin Noivo | Strategies for Proactive Website Error Management, Impact of Errors on Business and Customer Experience, Future of E-commerce ... 24:39

13d ago24:39

24:39

In this podcast episode, we discuss what you should know about website errors and how they are impacting your business. Our featured guest on the show is Kailin Noivo, co-founder of noibu.com. Topics discussed in this episode: Why e-commerce errors matter How to proactively manage errors Strategies, technical integration, Noibu case studies What st…

1
Unlocking Customer Retention & Lifetime Value: The Power of Ecommerce Subscriptions 35:36

17d ago35:36

35:36

In this episode of the Seven Figures and Beyond podcast, Greg welcomes Matthew Holman, an entrepreneur heavily involved in the e-commerce and subscription marketing sectors. Matthew is the founder of Subscription Prescription, helping direct-to-consumer (D2C) brands excel in subscription models, and Commerce Catalyst, a community for e-commerce pro…

1
Double Your Email Sales - Here's How to Get 100% Inbox Rates — Nikita Vakhrushev | How to improve email deliverability, Why opening rates are not a good KPI , How to use AI in email marketing, Economic ... 24:11

19d ago24:11

24:11

In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com. Topics discussed in this episode: How to improve email deliverability Why opening rates are not a good KPI t…

1
From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for ... 18:05

19d ago18:05

18:05

This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com. Topics discussed in this episode: What obstacles do you see in merging different data for a full cus…

1
How to Successfully Expand your E-commerce Brand Across Europe (Fast & Easy) — Björn van Brakel | Top Strategies for European Market Entry, The Importance of European Language and Culture in Customer ... 25:03

20d ago25:03

25:03

In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.com Topics discussed in this episode: What hurdles do US ecommerce firms encounter when entering Europe Why handling European language and culture in customer service is cruc…

1
The Evolution of E-commerce Email Marketing: Trends, Tools, and Predictions for Maximizing Your Brands Growth 36:47

24d ago36:47

36:47

In episode 19 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes Jimmy Kim, the founder of Sendlane, an e-commerce tool designed to enhance email marketing capabilities. Jimmy discusses the origins of Sendlane, explaining that it began not as a business venture but as a practical solution for him and his co-founders. Despite initially …

1
Leveling Up Your Customer Acquisition & Retention With Direct Mail Marketing 32:53

25d ago32:53

32:53

In episode 18 of the "7 Figures and Beyond" podcast, host Greg talks with Michael Epstein of Postpilot, a company specializing in innovative direct mail marketing. Greg introduces Michael by highlighting Postpilot's dominance in direct mail, made possible by their unique technology that enables brands to capture more revenue, reactivate old custome…

1
Insider Tips: The ULTIMATE Guide to Product Sourcing for Beginners — Brendan Elias | How to Choose the Right Product, Why Merchants Should Avoid Complicated Items, Key Considerations for Selecting Products ... 24:23

25d ago24:23

24:23

In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com. Topics discussed in this episode: How can merchants check if there's enough dema…

1
From Zero to 300 Episodes - Channel & Life Update 11:33

25d ago11:33

11:33

In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans. Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce…

1
Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark ... 28:58

27d ago28:58

28:58

In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law. Topics discussed in this episode: The Importance of B…

1
How To Build & Execute A Full Funnel Paid Media Campaign For Your Ecommerce Brand 34:42

1M ago34:42

34:42

In Episode 17 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes listeners with a cheerful acknowledgment of the arrival of spring. He then introduces the episode's guest, Harry Tripp, from Sperry, a company renowned for its boat shoes. Shuey expresses enthusiasm for the upcoming discussion centered on developing and optimizing a full …

1
Payment Optimization Tactics That Could Save Your Online Business Thousands — Matthew Rej | How Payments Work in the Online Shopping World, How to Switch to a Different Payment Gateway Provider, How to ... 23:08

1M ago23:08

23:08

Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.com Topics discussed in this episode: What misconceptions online merchants have about credit card processing fees How merchants can tell if they're paying too much for credit card transactions What are…

1
Discovered: Amazon Toolkit Growth Hacks You're NOT Using — Jenna Lieber | How to Use Amazon Built-in Tools to Grow Your Brand, Amazon Creator Connections: What It Is, How To Use It, Why Amazon Advertising ... 35:11

1M ago35:11

35:11

In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.com Topics discussed in this episode: How sellers manage Prime Day sales without discounts using coupons and Prime deals What…

1
From Data to Direction: How to use AI-Driven Analytics for Ecommerce Growth — Brian Warrick | The Impact of AI-driven Analytics on Shopping Experiences, How AI can provide Instant Revenue Insights, Why ... 26:33

1M ago26:33

26:33

In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com. Topics discussed in this episode: How is AI changing ecommerce in digital marketing and revenue growth Wha…

1
How to Automate and Optimize Shopify Dropshipping — Travis Mariea | The Advantages of Dropshipping and its Evolution, How Trending Niche Markets Influence Dropshipping, How to Manage Complex Dropshipping ... 21:54

1M ago21:54

21:54

Today, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup. Topics discussed in this episode: What's the benefits of dropshipping and how has it evo…

1
Secure Sales Without Losing Buyers. Shopify Deposits and Partial Payments Made Simple — Diana Birsan | Why Deposits Increase Sales, How to Set Up Partial Payments on Shopify, Why Deposits Aid Production ... 25:35

1M ago25:35

25:35

In this podcast episode, we discuss partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io. Topics discussed in this episode: How the pandemic shifted partial payment norms for Shopify users What challenges arose in creating the partial payment solution How deposi…

1
Selling On Nordstrom.com - Strategies & Tips To Leverage Their Marketplace For Growth 24:18

1M ago24:18

24:18

In this episode, Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that specializes in modern house dresses, also humorously referred to as the modern-day muumuu. Greg praises the brand's uniqueness and suitability for Mother's Day gifts. Alex shares her journey of starting Nesting Olive after struggling to find comfortable and …

1
Crossroads of Commerce: Strategies for Managing Online Marketplace Sales Conflicts 35:59

1M ago35:59

35:59

In this episode, host Greg introduces the topic of sales channel conflict, a common issue for brands selling through multiple online and offline channels, such as Amazon, TikTok, Etsy, and physical retailers like Costco. This complexity can obscure marketing performance, customer acquisition costs, and sales attribution due to the intricate and mes…

1
Data Feed Optimization For Beginners — Jacques Van Der Wilt | How to Fix Product Feed Issues, Why Merchants Struggle with Product Data Feeds, How Data Feed Optimization Affects Conversions, How to Optimize ... 24:43

2M ago24:43

24:43

Today, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions. Topics discussed in this episode: How does data feed optimization impact pay per click conversions What challenges do merchants face managing product data feeds f…

1
The Most Powerful Pricing Strategy You Are Probably Not Doing — Simeon Lukov | How to Find the Ideal Price for a Product, How to Price Your Products with AI, How to Use AI for Pricing Strategies and Competitive ... 24:17

2M ago24:17

24:17

In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.ai Topics discussed in this episode: How AI technology revolutionized the process of pricing optimization for businesses What a…

1
Ecommerce Customer Experience: Cracking The Code To Increasing Customer Satisfaction & Growing Lifetime Value 38:38

2M ago38:38

38:38

In this episode, we introduce the topic of customer experience as a pivotal strategy for enhancing a brand's value to its customers. The dialogue begins with a recognition of the direct correlation between positive customer experiences and increased customer lifetime value. Greg emphasizes that improving customer experience is conceptually simple b…

1
Engage & Convert: Turn Customers into Superfans with Quizzes — Lindsay Kolinsky | How to Incentivize Loyalty with Rewards and Referrals, Ways to Use Quizzes, Surveys, and Reviews to Make Shopping More ... 24:33

2M ago24:33

24:33

From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io. Topics discussed in this episode: What are ways brands can use quizzes, surveys, and review…

1
How to Scale Your E-Commerce Business: Navigating Operations, Metrics, and Technology — Tahar Ouhrouche | Drawbacks of Running an Ecommerce Business with Spreadsheet, Challenges of Traditional ERP Systems ... 24:43

2M ago24:43

24:43

In this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest on the show is Tahar Ouhrouche, CEO / Co-Founder at qoblex.com Topics discussed in this episode: What challenges do small to medium ecommerce businesses face when growing How Xero and QuickBooks Onli…

1
How to Reach 8-Figures with Ecommerce — Talal Abulshamat | How to Achieve Product-market Fit, Why Omnichannel is Crucial for Reaching Eight Figures, Why Diversifying Advertising is Important, Why Focusing ... 30:32

2M ago30:32

30:32

In this podcast episode, we talk about strategies for achieving 8-figure success in ecommerce through social media advertising, email marketing, and retention tactics. Our featured guest on the show is Talal Abulshamat, founder of TAS Digital Agency at tas-digital.com Topics discussed in this episode: How new ecommerce brands can ensure their produ…

1
Cracking The Amazon Code: Strategies For Growing Your Brand In 2024 41:31

2M ago41:31

41:31

In this episode, host Greg Shuey and guest Matson Tolman, CEO of Evolve Commerce, delve into the intricacies of selling on Amazon in 2024. The discussion covers emerging challenges for sellers, including the use of artificial intelligence (AI) in enhancing sales strategies, navigating increasing competition, and managing rising costs on the platfor…

1
Ecommerce SEO - Advanced SEO Strategies For Scaling Your D2C Brand 37:09

2M ago37:09

37:09

In this episode, host Greg Shuey and guest Peter Tomassi delve into the realm of e-commerce SEO, emphasizing its significance amidst skepticism from brands focused heavily on paid platforms. Shuey counters the common misconception of SEO as ineffective by sharing his personal success in scaling a brand to seven figures through SEO and content, advo…

1
10 Shopify Automation Tips You Need Now — Joe Lannen | Key Automation Strategies for Shopify Merchants, Risks and Benefits of Outsourcing or Automating Tasks, Why Automation and Optimization Reduce the ... 22:44

2M ago22:44

22:44

From the archive: In this podcast episode, we discuss 10 ways to automate your Shopify business. Our featured guest on the show is Joe Lannen, founder of orderautomator.com. Topics discussed in this episode: What key automation strategies streamline Shopify merchants' operations How affiliate integration boost automated traffic and sales What poten…

1
How to Use an AI-Enabled Marketing Advisor for Growth on Autopilot — Kiyan Foroughi | How Brands can Benefit from Using AI, How AI Assistants can Help with Marketing, How AI Generates Ads, Emails, Videos ... 25:56

2M ago25:56

25:56

In this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest on the show is Kiyan Foroughi, CEO and co-founder of askneedle.com. Topics discussed in this episode: How young brands benefit from using AI to drive customer growth and retention The benefits of Nee…

1
Tiktok Shops - How To Generate Massive Brand Awareness & Scale Your D2C Business On Tiktok 44:43

2M ago44:43

44:43

In this episode we discuss the topic of TikTok shops and their rising popularity in e-commerce was discussed with Josh and Jenna from Graceful by Design. Greg opened the episode by highlighting the discussion on influencer marketing from the previous episode and how it connects to the current topic. Josh and Jenna shared their journey from starting…

1
5 Must-Try Shopify Styling Tips for Conversions — Brandon Landgraff | How to Use Heat Maps and Screen Recordings, Why Shortening Text Boosts Conversions, The Benefits of Sticky Navigation, Why Color Psychology ... 23:39

2M ago23:39

23:39

In this podcast episode, we share 5 styling tips to boost conversions on your Shopify store. Our featured guest on the show is Brandon Landgraff, a web designer, app developer, and Shopify expert. Topics discussed in this episode: The importance of color psychology when customizing themes for better conversion rates How heat maps and screen recordi…

1
Influencer Marketing: Transforming Your D2C Brand with Authentic Engagement 44:44

2M ago44:44

44:44

In this episode of "7 Figures and Beyond," host Greg Shuey introduces the podcast as a vital resource for D2C brand owners and marketers looking to scale their e-commerce businesses. The episode kicks off with an important announcement by Greg regarding the latest Google Core algorithm update, which heavily impacts websites producing AI content. He…

1
Bookkeeping Made Easier: Stress-Free Solution — Nathan Hirsch | Specific Challenges of Ecommerce Bookkeeping, How Tailored Financial Reports Benefit Ecommerce Businesses, The Significance of Understanding ... 15:54

2M ago15:54

15:54

From the archive: In this podcast episode, we discuss how to say goodbye to your bookkeeping hassles. Our featured guest on the show is Nathan Hirsch, founder and CEO at ecombalance.com Topics discussed in this episode: What is the significance of understanding the numbers in your business How tailored financial reports can benefit ecommerce busine…

1
What You Must Know About the Evolution of Ecommerce In 2024 — Jayesh Mori | Why Brands Must Offer Customized Customer Experiences, Generational Gaps in Online Shopping, Why Fast Websites Sell More, Benefits ... 28:33

2M ago28:33

28:33

In this podcast episode, we discuss what businesses should know about eCommerce changes in 2024. Our featured guest on the show is Jayesh Mori, CEO at Experro.com. Topics discussed in this episode: What differences exist in online shopping preferences across generations Why it's crucial for brands to provide tailored experiences to their customers …

1
How the Try Before You Buy Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can ... 27:51

2M ago27:51

27:51

In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.com Topics discussed in this episode: How "try before you buy" impacts the ecommerce world What's the value in giving online shoppers a…

1
How To Generate Cash To Fund Your Ecommerce Marketing By Taking Advantage of Shipping Refunds 31:47

2M ago31:47

31:47

In this episode, host Greg Shuey introduces a conversation centered around a unique yet critical aspect of business operations for e-commerce brands: capturing unclaimed shipping refunds from FedEx and UPS. He highlights the importance of this topic by noting that many businesses might be missing out on substantial savings each month. This episode …

1
Scaling Your Ecommerce Brand By Fishing In Ponds & Meeting Your Customers Where They Spend Time Online 32:34

2M ago32:34

32:34

In this episode, Greg Shuey and Laurel Teuscher delve into strategies for identifying and engaging with potential e-commerce customers online. Laurel, the VP of services at Stride and an e-commerce expert, emphasizes the importance of understanding where your ideal customers spend their time on the internet. She advocates for using tools like post-…

1
The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Customer ... 24:07

2M ago24:07

24:07

From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. Topics discussed in this episode: How to view data as a language guiding customer interactions The importance of personalization in cust…

1
How To Avoid Costly Technical Mistakes With Shopify — Bogdan Dogaru | How to Choose And a Shopify Theme, How to Increase Performance to your Store, When to Use Apps And When to Custom Build, How to Avoid ... 20:34

3M ago20:34

20:34

In this podcast episode, we talk about how to avoid costly technical mistakes with Shopify. Our featured guest on the show is Bogdan Dogaru, CTO & Co-Founder at Vevol Media at vevolmedia.com. Topics discussed in this episode: How to identify and avoid costly technical mistakes when using the Shopify platform What role does performance optimization …

1
Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze ... 25:04

3M ago25:04

25:04

In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation" Topics discussed in this episode: What the five major factors for conversion rate optimi…

1
Adapting To Market Shifts To Accelerate Your D2C Growth 42:11

3M ago42:11

42:11

In this episode, host Greg Shuey interviews Dan Barnes, one of the founders of PhoneSoap, a company that creates UV light sanitizers for phones and was featured on "Shark Tank." Dan shares his entrepreneurial journey, starting from his early days of working odd jobs to co-founding PhoneSoap and navigating the ups and downs of entrepreneurship. He d…

1
Recession-Proof Your Business: Strategies for Ecommerce Growth — Mario Peshev | How to Build a Brand Using Linkedin and Twitter, The Benefits of Ecommerce Partnerships, How to Diversify by Launching Multiple ... 25:58

3M ago25:58

25:58

From the archive: In this episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com. Topics discussed in this episode: How ecommerce businesses can survive a recession an…

Podcasty warte posłuchania

Ecommerce Brands Podcasty

Podcasty warte posłuchania

Skrócona instrukcja obsługi