This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and ...
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The effect of control strategies to reduce social mixing on outcomes of the COVID19 epidemic in Wuha
Cochrane Indonesia
Bagaimana peran physical distancing dan travel restrictions dalam menekan laju epidemi COVID-19 dan apa dampak nya jika intervensi ini diakhiri terlalu dini? Belajar dari studi kasus di Wuhan, Cochrane Indonesia bekerjasama dengan PKMK FK-KMK UGM membahas hal tersebut.
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EP # 188 - The Strategic Shift: Moving from Owner-Operator to Visionary CEO
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2:44Are you ready to transform from a hands-on business owner to a strategic leader? In today's we'll dive deep into the crucial transition every business owner needs to make to create a sellable asset. 🔑 Key Takeaways: • Signs you're stuck in the owner-operator mode • The T.O.P. CEO Formula Breakdown • The $10,000/hour Test • Transitioning from Owner-…
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MM 188 - Small Players, Big Impact: Business Lessons from DeepSeek's AI Success
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3:42In this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in your industry. Key Takeaways: • How DeepSeek, with limited R&D budget, disrupted the tech giants • Why maintaining a com…
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EP # 187 - From Owner-Dependent to Owner-Free: Your Roadmap to Making Your Business a Valuable Asset
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26:35In this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business. Key Topics Covered: • The 10 critical components of a se…
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MM 187 - Strategic Risk Management: Building a Valuable, Sellable Business
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3:12In Today's Maggie's Moment, we dive into how smart risk management directly impacts your business's value and sellability. Learn practical strategies to navigate current political and economic changes while building a more resilient business. Key Points Covered: • The connection between risk management and business valuation • Real-world example: N…
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EP # 186 - Staying Focused and Aligned: Monthly to Quarterly Business Success
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15:11Discover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform your business from reactive to strategically driven. 🔑 Key Takeaways: Why do some businesses consistently grow while …
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MM 186 - Your Monthly Business GPS Check
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4:08Your Monthly Business GPS Check! Do you ever feel like you're driving your business without checking the GPS? That's exactly what happens when we skip our monthly reviews! Here's why they're crucial for your business success: ✨ Monthly reviews are your business reality check: • Review what worked (and why!) • Identify what didn't (and learn from it…
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EP # 185 - Building Your Service Business Machine: The Path to Operational Excellence
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30:26In this value-packed episode, discover how to maintain and improve service quality while scaling your business. Learn about the three essential pillars that create operational excellence: People, Processes, and Systems. Key Highlights: Why service businesses face unique challenges in maintaining quality during growth How to achieve 95-98% service e…
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MM 185 - 3 Hidden Keys to Scale Your Service Business (Without Burning Out)
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5:14In this power-packed Maggie's Moment, discover the three essential pillars for scaling your service-based business sustainably. Perfect for entrepreneurs who want to grow their businesses without sacrificing their well-being or working longer hours. ⏱️ TIMESTAMPS: 0:00 - Introduction & Hook 0:15 - The Challenge of Scaling Service Businesses 0:30 - …
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EP # 184 - Leadership Strategies for Service Business Owners: Building Teams That Drive Growth
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25:55In this episode, business and leadership coach Maggie Perotin shares valuable insights on building and leading high-performing teams in service-based businesses. Drawing from her extensive corporate leadership experience, Maggie provides practical strategies for service-based business owners looking to scale beyond solopreneurship and grow high-per…
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MM 184 - The Heart of Business Growth: Simple Leadership Principles That Work
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3:48Ever caught yourself thinking leadership is just for "corporate types"? In this Maggie's Moment, Maggie talks about how service-based business owners can transform their businesses through essential leadership principles. Key Takeaways: • Why leadership is crucial for business growth • 3 essential leadership principles for service-based business ow…
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EP # 183 - Essential Systems for Scaling a Service Business
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20:22Want to scale your service business without working 24/7? In this value-packed episode, discover the three core systems that will transform your service business from overwhelming to streamlined! What you'll learn: The 3 essential systems every scalable service business needs Real success stories from businesses that got it right A step-by-step imp…
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MM 183 - The Power of Daily Success Habits: Transform Your Business in 15 Minutes a Day
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3:17Discover how a simple 15-minute evening review habit can transform your service-based business from chaotic to strategic in this Maggie's Moment. 🔑 Key Points: • The impact of daily habits on business success • Why small, consistent actions matter more than big changes • How to implement the 15-minute evening review • Real results from a client suc…
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EP # 182 - The Orchestra Effect: Scaling Your Service Business Beyond Solo-preneurship
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36:14In this first episode of 2025, Maggie discusses how to scale your service business beyond solopreneurship, comparing the process to conducting an orchestra rather than being a solo player. ⭐ Key Benefits of Scaling: Create a sellable business asset Build a lasting legacy Expand your mission and impact Create positive ripple effects beyond direct cl…
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MM 182 - Powerful Ways to Attract New Clients in 2025
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3:51Are you still using outdated client attraction strategies? In this quick but powerful Maggie's Moment episode, discover three proven ways to attract new clients in 2025 - including one that requires zero ad spend! Key Takeaways: How to reimagine your current offers for untapped markets (featuring the Stanley Cup success story) Why doubling down on …
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EP # 181 - 5 Marketing Lessons from 2024 That Will Supercharge Your 2025 Goals
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29:02In this final full episode of 2024, discover how to transform your marketing lessons from the past year into powerful strategies for 2025! Key Highlights: The 5 crucial marketing lessons from 2024 that can shape your 2025 success How to strategically implement the 20-40-40 formula in your social media Personal branding evolution and authenticity in…
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MM 181 - Thank You for an Amazing 2024! Maggie's Moment Holiday Special
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3:24Today's Maggie's Moment is a Special Holiday Message 🎄 Episode Highlights: • A heartfelt thank you to our amazing community • Reflections on 2024's journey together • Holiday wishes for rest, connection, and celebration • Looking ahead to an impactful 2025 🎁 Key Takeaways: • The importance of taking time to disconnect and recharge • Celebrating bot…
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EP # 180 - Breaking the High-Achiever's Curse' by Celebrating 2024 Wins
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35:48In this heartfelt end-of-year episode, Maggie Perotin shares her journey of learning to celebrate both small and big wins, breaking down her top 10 celebrations from 2024 - alternating between business and personal achievements. 🔑 Key Highlights: • The importance of celebrating small wins, especially for high achievers • Featured client success sto…
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MM 180 - Stop Cleaning Your Way Out of Business Success
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4:16As entrepreneurs, we obsess over business ROI but overlook the biggest cost killer - depleting our creative energy on household tasks. Here's a reality check: That Sunday spent deep-cleaning your house? It's not saving you $200 - it's potentially costing you thousands in lost business opportunities. Why? Because your brain is your million-dollar as…
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EP # 179 - From TV Production to Entrepreneurship. Navigating the Business Journey with Craig Colby
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25:25In this episode of the Diamond Effect Podcast, Maggie Perotin talks with one of her clients, Craig Colby, a seasoned television executive and founder of Colby Vision. Craig shares his journey from a successful career in television to running his own business. He discusses the challenges and rewards of entrepreneurship, the importance of storytellin…
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MM 179 - The Power of a December Pause: Why Slowing Down Now Creates Better Business Success
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3:46The secret to December and New Year success? It's not about doing more - it's about pausing strategically. In this week's Maggie's Moment, I'm sharing why the most successful leaders actually slow down during the busiest season. Learn my 3 favorite ways to implement the "December Pause" in your business day starting today.…
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EP # 178 - Social Media Simplified: Effective Growth Strategies for Service Based Businesses
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21:22Welcome to Episode 178 of the Diamond Effect Podcast! In this episode, Maggie Perotin dives into social media; a tool that many business owners find challenging but crucial for growth. Discover a fresh perspective on how to leverage social media as part of your marketing strategy effectively. Key Takeaways: Mindset Shift: As a CEO, you're in contro…
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MM 178 - The Hidden Cost of Just One More Thing
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3:31In today's Maggie's Moment, I'm exposing the hidden costs of the 'Just One More Thing' syndrome and sharing 3 signs you might be falling into this productivity trap. Listen to learn how to protect your most valuable business assets - your energy and focus! And if you are ready to transform your habits from overworked and overwhelmed to effective an…
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EP # 177 - From Accidental Discovery to Thriving Business: A Client Success Story with Jennifer Illsley-Hall, owner of Deliberate Decisions
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32:29In this inspiring episode, Maggie Perotin interviews Jennifer Jennifer Illsley-Hall, founder of Deliberate Decisions, a professional organizing company. Jennifer shares her remarkable journey from accidentally discovering her natural organizing talents to building a successful professional organizing business in British Columbia, Canada. Tune in to…
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MM 177 - Set Your 2025 Goals with a Client-Centric Perspective
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4:13As we approach the new year, it’s the perfect time to reassess your business strategy and branding. In today's Maggie's Moment, we discuss how to view your business through the lens of your clients, ensuring your brand becomes a true asset—ready to scale, grow, and even sell. This isn’t about logos or fonts; it’s about building a brand that resonat…
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EP # 176 - 3 Things Every Small Business Owner Should Fix to Scale Their Business
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32:31Scaling your business doesn’t necessarily mean doing more—it means doing better. In this episode, we uncover the three critical areas you need to address to grow sustainably and strategically. Whether you’re preparing to scale or already feeling the pressure of growth, this episode offers actionable strategies to guide your journey. Here’s what we …
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MM 176 - One Thing You Don’t Want to Miss When Setting 2025 Goals for Your Service Business
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4:31In Today's Maggie's Moment, we explore a critical element for setting your 2025 business goals: thinking long-term. Whether you’re just starting out and preparing to scale, or you’re growing and envisioning a future sale of your business, aligning your New Year goals with your long-term plans is essential for sustainable success. Here's Why: Creati…
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EP # 175 - Balancing the Demands of Running a Service Business and Personal Life: Practical Advice for Busy CEO's
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26:51In this episode, Maggie dives into the essential strategies for balancing a successful business and personal life. Designed for high-achieving business owners, often sandwiched between busy businesses, kids, and caring for elderly parents, this episode offers a step-by-step approach to incorporating self-care, prioritizing tasks, and strategically …
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MM 175 - Preparing Yourself and Your Business for Holiday Season
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5:04Today, I have some powerful reflection questions to help you prepare yourself and your business for the holiday season. These questions are designed to take less than 10 minutes, yet bring clarity and focus for a successful end to the year. Reflection Areas: Your Clients’ Needs – What do your clients need most during this holiday season and into th…
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EP # 174 - Customer Retention Made Simple: Strategies to Keep You Best Clients Coming Back
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26:54In this episode of the Diamond Effect podcast, you'll learn key strategies to improve client retention in your service-based business. Retaining your best clients is essential to sustainable growth and long-term success, but it requires a proactive approach. This episode dives into the CEO mindset needed to keep clients coming back and shares three…
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MM 174 - The 10X Reflection: Envisioning Your Business Growth for 2025
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4:33As we approach the New Year, it’s the perfect time to reflect on what you want to achieve in your business in 2025. In today's thought-provoking Maggie's Moment, I challenge you to imagine your business operating at a 10X level—whether that means 10 times the clients, revenue, or team size. If you reached that milestone, what would it look like? Ke…
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EP # 173 - How to Scale Your Service Business Before 2025 (Webinar Replay)
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1:02:37In this special episode of the Diamond Effect podcast, you will enjoy the replay of an exclusive webinar on how to scale your business before 2025. If you’re ready to grow but find yourself stuck in the day-to-day grind, this masterclass is for you. During this training, we explore the power of outsourcing, hiring the right help, and developing a h…
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MM 173 - Stop Worrying About Your Business Growth and Start Taking Action
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3:29Today's Maggie's Moment tackles the all-too-common feeling of business stagnation. You want more clients, growth, and a thriving future—but are you making space for client acquisition and growth-focused actions each day? If your schedule is filled with day-to-day tasks, team questions, and website tweaks instead of growth-oriented activities, it’s …
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EP # 172 - From Connections to Clients: Making Networking Work for Your Service Business
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26:43In this episode of the Diamond Effect podcast, Maggie Perotin dives into networking and explores how you can turn connections into clients for your service business. Networking isn’t one-size-fits-all, and in this episode, Maggie breaks down the types of networking and key tips to make each one work for you. Episode Highlights: Three Types of Netwo…
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MM 172 - How to Diversify Lead Generation for Your Service Business
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5:13In this quick Maggie's Moment, I discuss diversifying your lead generation strategies as a small service business owner. Relying on just one source for acquiring new clients can be risky, expensive, and inconsistent. But by expanding how you attract leads, you can ensure your business stays steady and resilient. Key Benefits of Diversifying Lead Ge…
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EP # 171 - 10 Proven Strategies to Attract New Clients Without Solely Relying on the Internet
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21:20In this episode, I talk about 10 powerful ways to attract new clients to your service business that don’t require you to rely solely on Internet marketing. While the online world offers a lot of opportunities and should be part of your marketing strategy, there are plenty of effective offline strategies you can use to grow your client base and make…
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MM 171 - The Biggest Myths About Business & Executive Leadership Coaching - Debunked
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5:46I tackle the biggest misconceptions about business and executive leadership coaching in this Maggie's Moment. This episode is for you if you’ve ever thought coaching is only for struggling businesses or that coaches will tell you what to do without considering your input. Key Myths Debunked: Myth #1: Coaching Is Only for Failing Businesses or Execu…
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EP # 170 - Being Authentic in Business
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19:41This episode explores what it really means to be authentic in business. Authenticity is often misunderstood, especially regarding personal and business branding. It doesn’t mean putting your entire life on display for the world or discussing things that make you uncomfortable. Instead, it’s about being true to your core mission, vision, and values—…
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MM 170 - How to handle multiple things at once as a small business owner
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4:16As a small business owner you might have a lot going on: Dealing with clients Research & development projects to grow the business; Leading your team. Or maybe even you have more than one business to run. In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically. And if you…
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EP # 169 - You Can’t Delegate Business Success: Why It’s Up to You to Drive Growth
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21:40In this podcast episode, we dive into the reality of being a business owner: it’s not always easy or comfortable. And it requires constant growth and effort. If you’ve ever felt like the weight of responsibility is on your shoulders, this episode is for you. Key Takeaways: Business Ownership Is Not Always Comfortable – Running a business means step…
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MM 169 - How to implement all your ideas as a creative while running a business
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3:21In today's quick Maggie's Moment, I discuss how you can bring your creative ideas to life without getting overwhelmed by your day-to-day business operations. Key Takeaways: First things first: Get your business running smoothly. To free up your emotional, mental, and time-space, your business needs to operate without you being stuck in the weeds. A…
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EP # 168 - 5 Common Mistakes Service-Based Businesses Make That Undermine Client Satisfaction
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29:20In this episode, we’re exploring five ways service-based business owners may be unintentionally underserving their clients—and missing opportunities to deliver exceptional value. If you’ve ever wondered why your clients aren’t fully engaged or loyal, this episode will help you uncover some hidden reasons. Key Takeaways: Lazy Marketing Isn’t Serving…
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MM 168 - Scaling Your Business by Letting Go of the “Solo Mindset”
4:18
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4:18In today's Maggie's Moment, we’re tackling some of the most common myths that small business owners believe—and how these limiting beliefs can hold back the growth of your business. Key Takeaways: “No one can do it better than me” – Many business owners fall into the trap of believing that no one can match their expertise or dedication. While it’s …
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EP # 167 - 5 Indicators Your Small Business Team Is Underperforming
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20:56In today's episode, we dive into the subtle (and not-so-subtle) signs that your team might be underperforming. If you're a small business owner or team leader, this episode is a must-listen for identifying the root causes of your team's productivity challenges. Key Takeaways: Basic and Repetitive Mistakes – Are small errors piling up? These could b…
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MM 167 - How Powerful Meetings Can Revolutionize Your Small Business Operations and Team Results
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6:41In today's Maggie's Moment, I dive into a personal story about how I transformed a low-performing team into a high-performing powerhouse—while saving the company $250K in the process. I’ll share the key lessons I learned about the power of well-structured meetings and how they played a pivotal role in turning things around. I also break down a basi…
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EP # 166 - 5 Signs Your Business Operations Are in Chaos and Need Attention
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17:27In this episode, we discuss the 5 telltale signs that your business operations may be in trouble and need immediate attention. As a service-based business owner, growth is exciting, but it can also create challenges behind the scenes that you may not even notice until it’s too late. I break down the signs that your business operations need a seriou…
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MM 166 - Why Poor Communication is Draining Your Business Profits—And What to Do About It
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5:22In Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as: Unnecessary additional work falling on you and your team Client service issues and escalation of those leading to more complaints Business improvements gone wrong Lower team productivity and morale Time and energy spent elsewhere …
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EP # 165 - 5 Reasons Your Sales Conversations Aren’t Converting
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19:23In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients. If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that. Inside I'm breaking down the reasons why your sales…
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MM 165 - Raising Your Standards As a Way to Stand Out as a Small Business
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4:48September is here. I like to think of this time as a mini New Year. An opportunity to reset, finish the year strong and set yourself up for even stronger next year. In today's Maggie's Moment, I am sharing a quick and simple exercise that will help you figure out what to focus on in your business for the next 3.5 months to lead it to the next level…
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EP # 164 - 5 Most Telling Indicators Your Marketing Needs a Makeover
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18:49
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18:49With today's episode, I kick off a five-part series focused on marketing. I talk about five indicators that will show you, your marketing may be ineffective, such as: Lack of referrals Weak online presence Low engagement Few inquiries Attracting the wrong clients. You'll learn how to troubleshoot each one and understand how important messaging is. …
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MM 164 - How Strategic Planning Can Double Your Business
4:48
4:48
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4:48Lack of a comprehensive strategic plan might be the reason why you've been struggling to scale your business successfully. A plan that would create a path for attracting enough new clients to scale while delivering your offers to them at the highest level without growth-related disruptions. Since the new fiscal year has started for some businesses …
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