GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about ...
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Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints. Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you real ...
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Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions. Sponsored by the AI Business Network www.aibusinessnetwork.ai and GTM AI Academy www.gtmaiacademy.com
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Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and ...
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We broadcast to over 60 Nations of the world with the gospel of Jesus Christ weekly. From our Growing Together Ministry Worldwide Campus at-601 Main Street (PO Box 12) Lewiston Woodville, North Carolina 27849 (USA)-Our administration board of directors are listed below-President - David Ray-Director of the Board - Larry Lilley-Secretary/First Lady - Lisa Ray-Board Member - Maggie Murphy
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Gossip song countdown idiot of the day
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The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portf ...
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Listen in on what Jesus is doing in the hearts and lives of the people of Guantanamo Bay, Cuba!
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https://matthieulesueur.fr/groupeprive ☝️ Abonne-toi à mon podcast 🔒 et soutiens mon travail 👍 Tu peux aussi me suivre ici: Facebook : https://www.facebook.com/GreatTeacherMate Instagram : https://www.instagram.com/gtmate Twitter : https://twitter.com/GTMate LinkedIn : https://www.linkedin.com/in/matthieulesueur/ Site : https://matthieulesueur.fr ❤️ Soutiens mon travail & améliore ta productivité ici: https://matthieulesueur.fr/groupeprive
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Ini Tentang Kami Bukan tentang kalian, jgn bosen dah kalo digrutuin mele
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Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?
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GTM Unfiltered, a podcast featuring Go-To-Market veterans Judd Borakove and Deanna Ransom, is the best way to learn the latest and greatest in GTM and growth strategy – with fun, hilarious, insightful, and…unfiltered conversations. No scripts. No canned questions. Authentic conversations and as a result, a solid laugh and something new you can put to work right away.
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Introducing FutureCraft GTM, the essential podcast for B2B marketers seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.
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Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.
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A podcast show connecting with founders, operators, and investors within the HR Tech world. Specifically, hyper focused on the niche of bringing products to market within HR Tech, the future of work, and DAOs.
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Go-To-MarketUncovered is a podcast for founders and go-to-market teams that explores the many facets needed to deliver great customer value. From value prop through to customer boarding, we explore the spectrum from all perspectives to drive a deeper understanding of the importance of this role. This podcast has been rebranded.
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SEO Profesional es un Podcast de SEO| SEM | Analítica | GTM | WPO | Marketing Online & la actualidad de este fantástico sector
Juan Carlos Díaz | SEO | Google Ads | Analítica | WPO | GTM
Servicios de posicionamiento Web
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The B2B world is evolving at a fast pace, and let’s be honest, I might even call it a bit of a mess right now. But that means there’s an opportunity—especially when it comes to banding together to navigate the mess and make the world (and our careers) a better place. Hi, I’m Dani, nice to meet you. 👋 And I’m here to be your GTM gal who explores both personal and professional topics with my B2B industry expert guests to find the answers to the questions that you are too scared to ask your bos ...
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Aiuta i clienti a comprare on demand così puoi vendere di più. L'unico podcast che ti serve per far crescere il tuo business. Unisciti a 8.000+ Business Leader con i quali ci scambiamo tecniche di Go-to-Market Omnichannel per il business nell'era dell'AI. https://www.omarfogliadini.com/newsletter Ogni Giovedi condivido 1 sistema che non troverai da nessuna altra parte. Se sei un Business Leader in cerca di supporto pratico, con onestà intellettuale e senza filtri, per creare un business ad a ...
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In this GTM Advice episode, Leslie Greenwood, Co-founder at Wednesday Women, answers a fast round of questions and shares her go-to-market advice with you. Check out how Leslie answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limite…
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RV 95 - Redefining MQLs and the Importance of Shared Pipeline in B2B Marketing | Making Fun of Marketing
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48:08Chris was invited onto the Making Fun of Marketing podcast, hosted by Scott Logan of Kronologic to discuss the flaws in traditional marketing practices and the need for a new approach. He emphasizes the need to redefine MQLs and eliminate low-intent lead generation. Instead, he suggests focusing on ICP qualified buyers who express interest in purch…
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Identifying, Optimizing, Maximizing Revenue with AI
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34:30www.gtmaiacademy.com www.aibusinessnetwork.ai www.loyee.ai Join Coach K, also known as Jonathan Kvarfordt, in an engaging episode of the GTM AI Podcast featuring Dr. Desiree. They discuss Dr. Desiree's impressive journey from Macho Akia to Germany and the US, her entrepreneurial ventures, and her deep expertise in financial economics and AI. Dr. De…
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GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly)
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58:30Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the company’s growing suite of tools. Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market. Before that, he was Head of Product for Creation and Conversation at Twitter, leading core features like…
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Why Audience-First Content Drives Real Results with Jonathan Paul
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27:02What does it take to create content that truly connects with your audience? Why are so many marketing teams still prioritizing quantity over quality, even with AI in the mix? How can aligning product marketing, brand, and content unlock better outcomes? Those are the three big topics we’re covering in this episode of GTM News Desk. Jonathan Paul, V…
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RV 102 - Finding Your Entrepreneurial Voice | Redline Podcast
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32:48Chris joined Shane Mahi on the Redline Podcast to discuss the challenges faced by B2B SaaS companies in reaching their target customers. He shares strategies to overcome these obstacles and emphasizes the importance of scaling digital content and leveraging partnerships to increase brand awareness and build one-to-one connections with potential cus…
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RV 103 - Dark Social: The Future of Marketing | Javelin Journeys Podcast
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23:43Chris joined Paul Banks, host of the Javelin Journeys podcast, to chat about the importance of understanding dark social and its impact on marketing strategies. He emphasizes that while it may be challenging to track dark social activities, it is crucial for businesses to recognize its significance in the decision-making process of potential custom…
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RV 112 - Improving Marketing Strategy for Real Estate Brokerage: Consultative Session
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27:15Chris sat down with Cameron Evans for a half hour consultative session to provide valuable insights and strategies for a real estate brokerage firm looking. Chris emphasizes the importance of focusing on agents who can generate revenue and have a higher lifetime value. Chris suggests collecting qualitative data from top-producing agents to understa…
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Exposing the Attribution Lie That’s Costing You Millions
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58:41Everyone’s analyzing win rates, but too few teams are asking the harder question: how did that opportunity even begin? This week on GTM Live, Trevor and Carolyn break down the most overlooked stage in go-to-market: what happens before a lead becomes a lead. They unpack why early-funnel signals (the ones that come before forms, meetings, or MQL scor…
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What It Takes to Build and Manage an Engaged Community
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46:47What does it take to build an engaged community? It seems simple enough initially. Bring people together with similar interests and provide them with a way to engage with each other. If only it were that simple. In fact, community creation and long-term management are far from simple. It’s highly complex and takes significantly more resources than …
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In this GTM Advice episode, Sam Smith, Technical Advisor at Neighbor Serve, answers a fast round of questions and shares her go-to-market advice with you. Check out how Sam answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limited re…
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THE FUTURE OF HIRING: AI AND HUMAN INSIGHT WITH Gary Schwake of Sparkhire
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29:55www.aibusinessnetwork.ai www.gtmaiacademy.com www.sparkhire.com In the latest episode of the GTM AI Podcast, I got into an amazing discussion with Gary Schwake from Spark Hire, Inc. , a leading provider of hiring solutions for people-powered organizations. Their conversation explores the intersection of AI within the go-to-market (GTM) strategy and…
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Inside the GTM Black Hole: Why Marketing Can't Prove Impact
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46:19Everyone’s trying to grow pipeline, but only few companies are measuring the part of GTM that actually creates it. This week on GTM Live, Trevor and Carolyn expose why the early-stage “signals” that actually drive pipeline are the ones most teams ignore. They dig into the real problem: teams aren’t tracking signals across the entire pipeline creati…
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GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson
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37:37Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes. She is deeply passio…
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Balancing GTM Needs from a Product Perspective
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1:02:44One of the functional areas that have to balance the needs of the entire go-to-market team the most is product. They are constantly trying to achieve their product vision while dealing with countless requests from sales, customer success, the CEO, and more. It’s almost impossible for them to make everyone happy. That’s why we’re talking with Sam Sm…
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In this GTM Advice episode, Lindsay Tjepkema, Founder at Human Brands Win, answers a fast round of questions and shares her go-to-market advice with you. Check out how Lindsay answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limited…
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AI Strategy and Adoption Unlocking AI's Potential in Business
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33:23www.aibusinessnetwork.ai www.gtmaiacademy.com Daniel Beecham: https://www.linkedin.com/in/daniel-beecham/ In a rapidly evolving world where artificial intelligence (AI) is reshaping industries and redefining job roles, understanding the nuances of AI implementation and adoption is crucial. In this enlightening podcast, I got to dig in with Daniel B…
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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor
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56:47Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. …
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Demand Doesn’t Exist Without a Brand
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51:09Every marketer knows the importance of building and investing in a brand, but that’s not usually the case for the rest of the company. Many CEOs, board members, and VCs, often challenge marketing leaders about investing in building a brand especially when the company is first starting. They prefer that all marketing activity be focused on demand ge…
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In this GTM Advice episode, Connie Glover, GTM Strategist and Master Storyteller at CMarie Marketing Studio, answers a fast round of questions and shares her go-to-market advice with you. Check out how Connie answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focu…
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Why Your GTM Strategy Isn’t Working (Hint: Attribution, Data, and Unit Economics)
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46:45This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs. Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix t…
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Dramatic Shift and Impact of AI on Business and Go To Market
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51:49www.aibusinessnetwork.ai www.gtmaiacademy.com www.winningbydesign.com DRAMATIC SHIFT AND IMPACT OF AI ON BUSINESS AND GO TO MARKET Today hosted by Jonathan Moss we are thrilled to have Jacco van der Kooij the Founder of Winning by Design on to join us and talk about our favorite topic ;) Jonathan kicks off the conversation by highlighting the recen…
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Building Customer-Centric Strategies with Rebecca Shaddix
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29:43What happens when companies prioritize short-term goals over the big picture? How can organizations avoid mediocre marketing from old strategies? Why is balancing metrics with meaningful relationships vital for long-term growth? Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from …
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GTM 141: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue | Jeff Perry
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50:14Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. Di…
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Impossible Expectations of Marketing
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59:59How did we get there? Marketing has gone from being responsible for building brand awareness to now being responsible for almost every interaction from when a prospect first hears about your brand until they are a qualified opportunity and passed along to the sales team. More responsibilities with higher expectations, but rarely a significant incre…
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RV240 - The End Of An Era (And Beginning Of A New One) - Go To Market Live Episode 45
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24:18After a month-long sabbatical that took him across Australia, New Zealand, and Fiji, Chris Walker returns to Revenue Vitals with a life-changing announcement. In this deeply personal episode, Chris reveals a profound shift in his perspective and purpose that has led him to hand over hosting duties to Carolyn Dilks (Co-Founder and Managing Partner @…
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In this GTM Advice episode, Jack Wilson, EVP of North America at amplify5, answers a fast round of questions and shares her go-to-market advice with you. Check out how Jack answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limited re…
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Exploring AI in Email & Communications to increase revenue with Luella.AI CEO Mustafa Saaed
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24:37www.aibusinessnetwork.ai www.gtmaiacademy.com https://www.luella.ai/ https://www.linkedin.com/in/mustafasaeed/ Good morning, good evening, or good afternoon—whenever you find yourself diving into this exploration of AI and business technology. I am excited to dive deep into the world of AI-driven communication innovations with Mustafa Saeed, CEO an…
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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford
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54:03Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Prior to joining Seismic, he served as President of Global Field Operations at Pegasystems. Before that, Hayden was Corporate Vice Pres…
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Navigating the Evolving Role of the CRO: How to Manage Expectations and Drive Realistic Growth
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59:44How do you balance a changing buying process, countless technologies to use, unrealistic expectations, and an extremely crowded market? That’s the challenge facing Chief Revenue Officers (CROs). Not to mention that there seems to be significant debate about what the role of CRO actually entails and where CROs should focus their attention. That’s wh…
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In this GTM Advice episode, Maureen West, VP of Marketing at Brillion, answers a fast round of questions and shares her go-to-market advice with you. Check out how Maureen answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge? Where would you focus your efforts if you had…
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AI Metrics that Win Deals and Unlock Sales Performance
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31:52www.aibusinessnetwork.ai www.gtmaiacademy.com For FrontRace www.frontrace.com In this episode of the GTM AI Podcast, host Jonathan Kvarfordt, also known as Coach K, is joined by Jack Siney from FrontRace. They dive deep into Jack's unique career journey, his transition from working with the Navy to entrepreneurship, and how he came to build his cur…
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What It Really Takes to Lead a People-First Company with Kate O’Neil
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30:23How can companies truly build a people-first culture? What happens when leadership prioritizes customers but neglects employees? Why is bad management one of the biggest problems in tech today—and how do we fix it? Those are the three big topics we’re covering in this episode of GTM News Desk. Kate O’Neil, CEO of Opre, joins us to discuss what it r…
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith
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58:54Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS,…
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Product Marketing Should Report to the CEO
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51:28Product marketing is one of the most misunderstood roles in SaaS. Most companies avoid hiring the role until they’ve achieved millions in ARR. There is an ongoing debate on where product marketing should lie with the most common answers being product or marketing. Product marketers are often seen as the creators of countless slide decks and old-sch…
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The President/Chancellor of Growing Together Ministry Worldwide University
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4:36Dr. Raphael William Enroll Today www.gtmwu.com Support the showAutor: Growing Together Ministry Worldwide
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In this GTM Advice episode, Kate VanLue, VP of Revenue at AudiencePlus, answers a fast round of questions and shares her go-to-market advice with you. Check out how Kate answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge? Where would you focus your efforts if you had l…
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Key Strategies for Integrating AI in Business Operations with Paul Glover
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25:42www.aibusinessnetwork.ai www.gtmaiacademy.com Had a blast on the GTM AI Podcast with Paul Glover. As a tech enthusiast and a principal consultant at Burendo, Paul shares his profound understanding of AI's role in enhancing business processes, and I'm eager to share our dialogue with you. Discovering AI's Potential From tech beginnings as a business…
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GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei
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54:23Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Mutiny helps enterprises restore the human element in modern buying at scale, and is used by some of the fastest growing companies in the world in…
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Truth About Being a Start-up Sales Leader
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46:04Working at a start-up is challenging…no matter the role. It’s kinda like flying in a plane while the plane is still actively being built. Definitely not for the faint of heart. And the pressure is even higher for sales in a start-up because the company literally lives or dies based on revenue. So, what does it take to be successful in a sales role …
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In this GTM Advice episode, Wes Bush, Founder and CEO of ProductLed, answers a fast round of questions and shares his go-to-market advice with you. Check out how Wes answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge? Where would you focus your efforts if you had limit…
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The Art and Science of AI Implementation with Reuben Bailon
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33:43www.aibusinessnetwork.ai www.gtmaiacademy.com For more from Reuben Bailon: https://www.linkedin.com/in/reubenbailon/In this episode of the GTM AI podcast, Coach K hosts AI specialist Reuben Bailon to discuss the critical steps for successful AI implementation in businesses. Reuben emphasizes the importance of understanding business objectives, defi…
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Why Interactive Demos are Reshaping B2B Buying with Natalie Marcotullio
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27:23What’s changing in how B2B buyers evaluate and purchase software? How can interactive demos create a frictionless, buyer-first experience? What role does AI play in the future of go-to-market strategies? Those are the three big topics we’re covering in this episode of GTM News Desk. Natalie Marcotullio, Head of Growth of Navattic, joins us to discu…
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