You will now be engaging with a beautifully honest, commonly unique, analytical, athletic, understanding, peacefully competitive, seriously humorous, and humorously serious everyday man with relatable experience who speaks for himself. I have a soothing voice made for leading Yoga meditations, calming your riotous ass down, and Sunday night 90's R&B romance radio. I'd love to, and can attempt to speak for you if you'd like me to, but the statements spoken in this podcast are not "definitive ...
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Inspirational Anecdotes To Inspire, Improve And Uplift. Every day life of a writer, the challenges we face as women in the world today.
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Podcast by StatChasers
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Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and indu ...
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The Golden Rules is a podcast and video series featuring interviews with Nashville's TOP music industry executives, marketing heavyweights, and brand leaders about their golden rules for life and business.
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Send us a text In episode eleven, we ask about and discuss the "right" things to do. We've discussed a lot of everyday actions and feelings in our time together during the first ten episodes, and in this sum of season one, you may switch some of your "right" decisions to the "wrong" side of the board. You may double down on your "wrong" decisions b…
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118: Raquel Gomes from Stafi shares insights on staffing solutions for Law Firms
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Hiring great resources as VAs, paralegals and office staff can transform your law firm’s productivity, profitability, and your work-life balance. In this game-changing episode I am joined by Raquel Gomes, the founder of Stafi, a unique staffing solution tailored specifically for small and mid-sized law firms. Raquel shares her journey from corporat…
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117: The App for Law Firm Client Communications – Meet Case Status CEO Andy Seavers
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Discover how streamlining client communication can transform your law firm’s success. I had the pleasure of speaking with Andy Seavers, co-founder and CEO of Case Status. Andy and I delved into the critical role that client communication plays in the legal industry and how Case Status is transforming client engagement for law firms. Andy shared how…
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116: Strategies from Greg Crabtree’s Fantastic Book – Simple Numbers for Big Profits
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Today I welcome Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits, to dive deep into the most common sense financial strategies that I have ever used. Greg shares his straightforward approach to accounting, including focusing on gross margin instead of just revenue, and why achieving a labor efficiency ratio of 2:1 is critical for…
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115: 16 Million Views on YouTube – Attorney Jeff Hampton’s Guide to Growing Your Law Firm with Video
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Today, we’re diving into the YouTube strategies that transformed Jeff Hampton’s business and can do the same for yours. My guest today, Jeff Hampton is founder of two highly successful law firms in Texas. Jeff shared invaluable insights into leveraging YouTube as a powerful tool for law firm marketing. He walked us through his YouTube journey, from…
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114: Mastering Law Firm Strategy with Fractional COO Craig Paxson
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Today I’m excited to sit down with Craig Paxson, a seasoned fractional COO specializing in small law firms of up to 20 employees. In this episode, we dive deep into the key strategies that drive success in both law and business, focusing on the importance of a clear value proposition and long-term vision. Craig shares his experience using tools lik…
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113: LegalSoft’s Adam Reiman on Transforming Legal Intake, Law Firm Growth and Client Conversion
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Today our special guest is Adam Reiman from LegalSoft. Adam brings a wealth of knowledge from his background in sales, digital marketing, and the legal sector. In this episode, he shares actionable strategies for law firms to boost their operations through virtual assistants, efficient intake processes, and structured client communication. We explo…
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112: From Strategy to Success: Essential Law Firm Management Techniques Webinar with Bill Biggs & Dominic Grew
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Today, I’m joined by Bill Biggs and Dominic Grew to discuss essential strategies for law firm management and business growth. Bill Biggs is one of the world’s leading experts in law firm team culture and leadership, shares insights from his role as a Chief Team and Culture Officer, and his experiences working with top athletes like Johnny Manziel a…
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Send us a text In episode ten, I start by asking the question, are there objective wrongs? We are daily discussing subjectivity and objectivity, sometimes without even realizing. Objective is defined as, "not influenced by personal feelings or opinions in considering and representing facts." Instinctively, you may say "YES!" I agree with you. Justi…
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111: Adam Rossen’s YouTube Blueprint – Growing a Criminal Defense Law Firm
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In this episode, I sit down with Adam Rossen, a dynamic criminal defense attorney from Fort Lauderdale and founder of the Rossen Law Firm. We discuss the power of YouTube videos, social media marketing and growth in the legal world. He emphasizes the role of YouTube in generating six figures annually and explains how a balance of digital efforts an…
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110: Bold Shirts and Big Success: Gary Sarner “The Law Firm Radio Guy”
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Today I welcome Gary Sarner, the Loud Shirted Legal Radio Guy who has made his mark with legal advertising through radio. With over 35 years in the industry, Gary transitioned from a young radio salesman to running his own agency, ROI 360+, which helps law firms expand their client base through innovative and authentic marketing strategies. Gary sh…
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EP109: Live Case Study — How a Small Law Firm Signed 62 New Clients with Steven Goldstein
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Today, I’m excited to share our most recent webinar, Live Case Study: How a Small Law Firm Signed 62 New Clients, featuring Steven Goldstein, the owner of a small personal injury and criminal law firm in New York and New Jersey. In this session, we dive into how Steven’s firm signed 62 new clients in just five months from Google Screened - Local Se…
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EP108: GLM – The Great Legal Marketing Conference, Grassroots Marketing and Masterminds with Attorney Brian Glass
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Today we have a very special guest, attorney and entrepreneur Brian Glass—renowned personal injury attorney and co-founder of Great Legal Marketing. You may recognize the name, as I had the pleasure of hosting Ben Glass, Brian’s father and the other half of the dynamic team behind Great Legal Marketing, in our previous episode. Brian shares invalua…
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EP107: GLM – The Great Legal Marketing Conference, Masterminds and a new Book! Law Firm Growth Strategies with Ben Glass
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In this episode, I had the pleasure of sitting down with Ben Glass, a seasoned lawyer, legal marketing expert, and founder of Great Legal Marketing. Ben shared his incredible journey from law school to building a highly successful law firm, and he offered some invaluable insights into time management and business growth for entrepreneurs, especiall…
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Send us a text In episode nine, we discuss The Marathon of Life. A marathon is literally defined as a "long distance running race, strictly one of 26 miles." The metaphor that life is a marathon isn't widely seen as a metaphor anymore, but a definite truth. We discussed love, hobbies, relationships, sex, infidelity, honesty, the mind, and how they …
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EP106: Superior Ai for Law Firms – meet Supio.com’s Edward Kirk, Plus Breaking News about their Series A Funding Round
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I'm thrilled to be joined by Edward Kirk, a former litigator from London who's now leading the charge in legal technology as the head of partnerships at Supio, an Ai-powered software startup. Edward shares his fascinating journey from his legal career in London to launching Supio, a platform that streamlines case management, reduces time on desk, a…
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EP105: Attorney Justin Lovely – Leveraging Ai for Legal Marketing and Operations – Recorded at The TGR Live! Growth Strategies for Law Firms Event
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Bringing you another amazing recording from TGR Live! Our Growth Strategies for Law Firms event, which we hold annually in beautiful Boca Raton, Florida. Everyone absolutely loved this presentation from Justin Lovely, the Ai Lawyer. The transformative impact of artificial intelligence on the legal industry. Justin dives deep into Ai's practical app…
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EP104: Law Firm Culture and Performance Guru Bill Biggs – Recorded at The TGR Live! Growth Strategies for Law Firms Event
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Today I’m excited to bring you something truly special. This episode features a recording from TGR Live! Our Growth Strategies for Law Firms conference, which we hold annually in beautiful Boca Raton, Florida. In this session, we have Bill Biggs, one of the most recognized experts in law firm management and culture. Bill has over 25 years of experi…
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EP103: Insider Tips for Successful Outsourcing & Nearshoring for Legal Practices with Jason Melton, Zuly Murphy, and Emily LaRusch
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Today I share the audio recording from our recent webinar on the growing trend of nearshoring and outsourcing for law firms, focusing on the benefits and practical implementation. I'm joined by an awesome panel of experts who share their insider tips and valuable insights. We explain the difference between Outsourcing, Offshoring and Nearshoring. J…
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Send us a text In episode eight, we discuss the mind. The mind is defined as "the element of a person that enables them to be aware of the world and their experiences, to think, and to feel: the faculty of consciousness and thought." There are many theories that the mind does not reside in the body. What do you believe? With everything we've discus…
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EP102: The Human Side of Law: Enhancing Culture and Well-being with Jeff Nischwitz
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Today, I had an enlightening conversation with Jeff Nischwitz, a former lawyer turned coach and consultant who specializes in helping law firms and professional services businesses enhance their culture, leadership, and business development strategies. We delved into the dangers of defining one's identity solely by their profession, especially in t…
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EP101: Strategies for Lawyer Rainmaking and Business Development with The Lawyer’s Coach, Phyllis Sisenwine
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In today's episode, I speak with Phyllis Sisenwine, a Master Certified Coach specializing in coaching for attorneys. Phyllis shares insights on enhancing productivity through time blocking, the power of accountability, and maintaining focus amidst mental clutter. We discuss her recommended reads, including "How to Become a Rainmaker" and "The Power…
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EP100: The 6 Parts of Google to Rank Your Law Firm
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In this special 100th episode I share our recent webinar, How to Rank Your Law Firm in All 6 Parts of Google - diving into the leading strategies for law firms to gain Google rankings. From the new Google Ai search results and getting in the Top 3 for Google Screened - Local Service Ads (LSAs) to the power of free ranking in Google Maps and SEO, we…
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EP099: Benefits of Buying Your Office Real Estate with Expert Paul Neal
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Today I'm joined by Paul Neal, a seasoned entrepreneur with deep expertise in real estate investing for your firm. We'll explore the shifting trends in office spaces and work habits, emphasizing the need for a local presence and flexible work spaces. We'll discuss the benefits of investing in real estate, including wealth accumulation, control over…
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Send us a text In episode seven, we discuss infidelity and honesty. Infidelity is defined as the action or state of being unfaithful to a spouse or other sexual parter. This also could just be seen as lying or withholding information. In connection to love, our subconscious hobbies, romantic relationships within the relationship umbrella, and sex, …
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EP098: Dr. Jean The Results Queen – Law Firm Management Strategies with Dr. Jean Oursler
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This week, I had the pleasure of interviewing Dr. Jean The Results Queen, Dr. Jean Oursler, founder of Caveman Brain. With over 24 years of experience in operations, sales, marketing, and finance, Dr. Oursler brings a wealth of knowledge to our discussion about coaching law firms. Dr. Oursler is also an EOS (Entrepreneurial Operating System) Implem…
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EP097: The Law Firm Rainmaker Playbook – With Ken Hardison, Steve Nudelberg and Alan Margulius
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Today, we're diving into one of our most popular webinars The Law Firm Rainmaker Playbook with guests Ken Hardison, Steve Nudelberg, and Alan Margulius. We'll explore key strategies to build your own book of business and boost your firm's business development, including building your personal brand, creating a personal referral network, hosting cli…
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EP096: Boston Attorney Chris Earley’s Tips for Authentic Social Media, Community Engagement and Effective Marketing
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Whether you’re a law student, a seasoned professional, or someone who does the digital marketing for your firm, this episode is packed with valuable insights and actionable advice. Today I welcome our special guest, Chris Earley, a seasoned personal injury attorney from Boston. We discuss the importance of family and community in law firms and shar…
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EP095: Charley Mann’s $500K Referral Playbook – Transforming Your Law Practice Through Partnerships
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Join us as I sit down with Charley Mann the mastermind behind $500K Referral Playbook - Transforming Your Law Practice Through Partnerships to uncover the secrets behind building a thriving referral network for law firms. Charley shares his three-pronged referral playbook, emphasizing the power of networking through regular meetups, monthly mailers…
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EP094: From UN Refugee Camps to Law Firms: Vanessa Shaw’s Unique Empowerment for Women in The Legal Profession
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Today, I’m thrilled to have Vanessa Shaw from Business Growth Academy on the show. Vanessa brings a wealth of experience, including a 21-year career with the United Nations and a shift into life coaching and business development. In this episode, Vanessa and I dive deep into the art of targeting "champagne clients" for higher-quality engagements an…
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Send us a text In episode six, we discuss sex. Sex is the most natural workout humans experience. Sex is also connected to some of the deepest traumas that humans experience in connection to emotions like love, their hobbies, and relationships where two or more people engage in sex. To some sex is a sacred action, and to others sex is a casual acti…
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EP093: Building a Sellable Law Firm: Brooke Lively – Author of “Exit on Top”
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Today guest Brooke Lively and I were able to have a live interview at the PILMMA conference in New Orleans. Brooke is the author of the book "Exit on Top," and she shares valuable insights on preparing law firms for sale or successful exit strategies. Brooke, a fractional CFO and EOS implementer, highlights the importance of building a law firm tha…
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EP092: Top 10 Hottest Technology Tips for Attorneys
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In today's episode, we are sharing the audio recon from our most popular webinar The Top 10 Hottest Technology Tips for Attorneys which has been viewed over 80,000 times on YouTube! Host, Jay Berkowitz delves into the transformative power of artificial intelligence (Ai) in digital marketing and the legal field. Exploring the rapid rise of ChatGPT a…
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EP091: Host Jay Berkowitz Interviewed by Legal Intake Guru Chris Mullins: Health, Wellness, and Marketing Insights
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Today, we have a special treat as Chris Mullins takes the helm to interview host Jay Berkowitz. In this episode, Jay will share insights from his decades of experience, including details from his classic book, "The Ten Golden Rules of Online Marketing ." The discussion also ventures into the critical area of mental health and wellness, especially p…
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EP090: OTT + Streaming TV Ads for Law Firms – Learn About This New Media with David Klein of ConsulTV
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Host Jay Berkowitz welcomes OTT and digital TV expert David Klein. David and Jay discuss what OTT and digital streaming ads are, what are the opportunities and best case studies. What are the opportunities for firms shifting budget from traditional TV to “OTT” and digital streaming. What are the most effective marketing strategies, and the success …
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Send us a text In episode five, we discuss romantic relationships. Rooted in love, hobbies, and sitting in a high level within the relationship umbrella, romantic relationships are important in the growth of life and a consisent hot topic. You will hear about some of my romantic relationship experience, ideas about how romance is and can be approac…
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EP089: Revolutionizing Medical Record Access with George Bessenyei, Founder of YoCierge
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On today’s episode host Jay Berkowitz has lined up an intriguing conversation with George Bessenyei, founder and CEO of YoCierge, a trailblazing company in the medical record retrieval industry. Specializing in serving law firms, George brings a wealth of knowledge from his experiences in building significant connections with hospitals and health s…
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EP088: The Virtual Law Firm Resource – Meet Emily LaRusch Founder of Back Office Betties
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In today's exciting episode, host Jay Berkowitz is joined by special guest Emily LaRusch, the entrepreneurial force behind Back Office Betties, where innovative administrative solutions meet law firm success. Get ready to learn how defining roles, fostering a strong culture, and utilizing tools like EOS can revolutionize how a law firm operates. Em…
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EP087: The Power of Law Firm Masterminds Part 2 with Ken Hardison, Craig Goldenfarb and Adam Rossen
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Welcome back to the continuation of our webinar discussion with our panel of astute guests: Adam Rossen, Craig Goldenfarb, and Ken Hardison, with your host Jay Berkowitz. In part 2 Adam Rossen shares a candid look back at his journey from a partnership stagnated by the absence of strategic marketing to a thriving business bolstered by engaging with…
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EP086: The Power of Law Firm Masterminds with Ken Hardison, Craig Goldenfarb and Adam Rossen
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We’re delving into the value of masterminds with 3 leading experts PILMMA’s Ken Hardison, Craig Goldenfarb and Adam Rossen, with your host Jay Berkowitz. This podcast shares the audio recording from our live streaming webinar, we have a 2-part episode the next 2 weeks with all stars from the legal mastermind community. Craig Goldenfarb shares his j…
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Send us a text In episode four, we discuss the relationship umbrella. It is popular to assume that a relationship is between two people that are exclusively dating each other. A relationship is defined as, the way in which two or more concepts, objects, or people are connected, or the state of being connected. I believe that we are in some type of …
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EP085: Jennifer Gillman – Mastery of Law Recruitment and The Art of Rainmaking
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Welcoming the incredible Jennifer Gillman. Jennifer is an attorney who is finding a great fit for partners of firms looking to relocate. She is also a master relationship builder, networker and rainmaker - and she shares her top strategies! We unpacked the secrets to successful network building and explored how Jennifer started her recruiting firm …
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EP084: Intaker’s Joe Ruotolo BREAKING NEWS! New AI chat for Google Screened
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Bringing you into the high-tech world of legal marketing with your host, Jay Berkowitz and our esteemed guest, Joe Ruotolo from Intaker. We're zeroing in on how cutting-edge chatbot technology is revolutionizing client intake for law firms and why adapting to AI is no longer optional but essential for staying competitive. Now, let's jump into the w…
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EP083: From the Vault – Gary Vaynerchuk and Linkin Park’s Mike Shinoda
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This is a classic podcast from the Ten Golden Rules Vault. On deck, we have the eloquent Gary Vaynerchuk. Meet the world-famous internet marketing guru when he still worked in his father’s wine store. Then, we're turning up the volume with Mike Shinoda of Linkin Park, this is a real rock star (not the cliche kind of rockstar) and he had a sense of …
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EP082: From Attorney to Quality Legal Leads + 30 years in between – Meet Kevin Chern!
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We just wrapped up an incredible session with Kevin Chern, recovering attorney, the mastermind behind turning law firms into high-volume powerhouses. Kevin shared his journey from crafting a national virtual law firm to advising businesses on smart growth without compromising life goals. He emphasized the significance of non-branded third-party lea…
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EP081: Crack the Code: The Secrets for Top 3 Google Screened LSA (Local Service Ads)
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Today, we Crack the Code - the secret code for ranking in the Top 3 of Google Screened Local Service Ads (LSAs). We'll reveal strategies used to generate cases for successful firms like Scott Leaser and Steven Goldstein and we’ll share the 6 key factors that will influence your rankings. Also, you’ll learn about new speakers added for our upcoming …
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Send us a text In episode three, we discuss the evolution of hobbies. This open discussion includes information about the evolution of my personal hobbies, as well as how the evolution of your personal hobbies can knowingly and unknowingly shape your interactions and treatment of others whose hobbies match or don't match yours. In connection with l…
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EP080: Hockey Stick Growth Curve! Meet Attorney Darron Stewart and Director of Marketing Kevin Moran & Learn How They Achieved a 237% Increase in Leads and Cases
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Welcome Darron Stewart and Kevin Moran of Stewart and Stewart as they unpacked some serious strategies behind digital marketing and law firm growth. Listen as Jay and his guests delve into how they have spiked growth through innovative marketing, maintaining a leading intake department, and seizing the power of reviews and video content. Also shari…
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EP079: Law Firm Growth: Blending Technology and Human Behavior with Kerri Coby White
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In this week’s episode, Jay Berkowitz and Kerri Coby White, Author of The Law Firm Growth Machine, discuss law firm growth strategies and some of the top challenges and solutions for Law Firms today. They cover the importance of learning from other industries, legal marketing strategies, and how to take advantage of Google’s products - Google Maps,…
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EP078: EOS for Law Firms – The Entrepreneurial Operating System with experts Mike Morse, Gerardo Escalona, and Tyler Smith
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We’re seeing more and more of the most successful firms in the world implementing the Entrepreneurial Operating System (EOS). EOS provides a complete set of simple concepts and practical tools that include a trifecta of VISION, TRACTION®, and LEADERSHIP strategies. This episode covers it all! Join your host, Jay Berkowitz, as he talks with $200 Mil…
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