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The Honest Field Guide®

JinJa Birkenbeuel, Host, The Honest Field Guide

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The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Theme song "Sam's Ranch" provided co ...
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All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://ancho…
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Calling all curly, Afro'd and natural-haired people! You have got to check in!I am soo excited y'all! I have an incredible conversation with Cally Raduenzel, curly hair innovator and founder of Cally's Curls and Company in Chicago releasing tomorrow.Some of you may know, through my brand channel Birk Creative, and also my personal story that I rele…
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In this episode, I share my experiences at the Sundance Film Festival and highlights an entrepreneur artist, writer, and poet named Chanel Murray. I continue to reconnect with people that I met at the festival and my conversations with Poet Chanel Murray are among the best ones. In this Creative Reset, I read from Chanel Murray's book of poetry, 'A…
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Welcome to The Honest Field Guide Season 3 kick-off. For the first time, I have a podcast episode that requires a disclaimer: "Listener Discretion" advised. My guest Mary Nisi (Toast & Jam DJs) and I are 100% funny, and at times, are using strong language. Some topics in this episode may make some listeners cringe. But this IS the HONEST Field Guid…
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Film Director and Writer Alex Lora and I sit down to discuss his latest film "The Masterpiece" which just hours earlier, won the Sundance Grand Jury Award. Alex was in shock and also battling a bad cold during our conversation. But nothing dampens his creative spirit and how fortunate I was to have stumbled across Alex to have this conversation! En…
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Hi welcome back to my show. A quick update: I will be at the 2024 Sundance Film Festival representing Full Spectrum Features as a newly appointed Director to their board, to participate in the premier of their first film "Desire Lines." I am also reporting in on the festival for WVON 1690 AM Chicago to discover the latest independent films created …
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Burn-out is real. A year-end inspirational and hopeful reading "Practical advice on burnout—what works and what sucks—from someone who’s dealt with it" by JinJa Birkenbeuel. Happy new year everyone! *At the end I meant to say "See you in 2024!" Not 2022. 🤣🤣🤣 All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeue…
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Michelle Covey is here on my show today. She is the Vice President of Innovation at GS1US, where she overseas delivery of programs and services designed to support efficient and accurate GS1 standards implementation for companies of all sizes. When you are a manufacturer or a retailer, you need an authentic way to identify your products if you want…
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The city of Chicago right now is feeling really, really awkward to me. I don't know what's happening here or, what we need to do. But I want to talk about this awkwardness, so I decided to incorporate these little local politics conversations on my show with my fellow outspoken entrepreneur Mary Nisi, owner of Toast and Jams DJs. Chicago: What the …
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How to be who you are. An inspirational and hopeful reading from "1000+ Little Things Happy Successful People Do Differently" by Marc & Angel Chernoff All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Please subscribe and the donate to our show. We would love your d…
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Doreen Lorenzo is a successful leader of global creative firms; as the former president of frog design and Quirky she has advised companies on design and innovation issues for decades. In 2016 she started the Center for Integrated Design at the University of Texas at Austin. The success of that program led her in 2017 to be appointed Assistant Dean…
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I interviewed Matt Burzec at the start of the pandemic. He was a senior in high school, and had so many plans that withered away. The one plan that didn't was his nascent dream of entrepreneurship. Little did he know, that my initial interview of him in mid 2020, would spark his long view entrepreneurship journey, one that would send him to Univers…
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A bonus track to share before I release my next episode. Also, my first video/audio track. Here I am discussing the release of my first story, that is published by Fast Company Magazine. It's a story about my professional brand crisis brought on by my decision to allow my hair to go natural. All content ©Birkdesign Inc. This podcast represents the …
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Show notes coming shortly! ---- Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Mastering by Kris Zarnoch. Pleas…
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I cleansed my spirit by reading from a brand new bright orange book that just arrived in my mailbox 'No Idea Is Final" published by Phaidon Books. It's packed with thoughtful and grounding quotes by some of the most famous creators of all time. This book is a creative cleanse for anyone that thinks and creates, anything. ---- Thank you for joining …
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After a long week, sometimes, it feels good to touch grass, or read a real book or think and then repeat it outloud. Today I do this by reading excerpts from "Taxi Driver Wisdom" written by Risa Mickenberg. This book has inspired me for years and years. Not only because it's about New York City, the greatest city in the world. But rather, by the me…
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Thank you for joining me today. You could be listening to any podcast in the world right now, but you are choosing to listen to mine. If you are a new listener to my show, please subscribe to my show on Apple or Spotify podcasts or search on Google “The Honest Field Guide Podcast” and look for Google Podcasts where you can listen to my show right f…
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Hello everyone! I've received messages and emails asking "Where ya been JinJa?" So, I wanted to share this quick message to let you know, I'm still here and have a line up with some amazing entrepreneurs coming up this month and next. :) --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-honest-field-guide/messageSupport this …
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Happy new year! 2023 is going to be the Year of the Creator, Creativity and Entrepreneurship. You've been waiting for this opportunity your entire work life. I thought it would be helpful to share what entrepreneurship looks like from the lens of a Pulitzer prize winning author, who was raised by entrepreneurs that overcame extreme adversity. And i…
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Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/…
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Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/…
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Loving the conversation because I ask Lisa how her home at the kitchen table experience with her family may have mirrored Jim Carrrey’s who frequently talks about his life at the dinner table with his father growing up as a young boy. This episode is sponsored by CPASS Foundation. CPASS (CREATING PATHWAYS AND ACCESS FOR STUDENT SUCCESS™) Foundation…
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Ep. 57 - NFT Maven Michelle Reeves: The Hunter and Gatherer of the NFT Fashion Business Michelle Reeves is an ecosystem of knowledge. As Cofounder & CEO of MAVION.world a fashion and NFT marketplace, her journey from growing up in Australia, the younger sister of a superstar athlete brother, born to military parents, she was already groomed for a p…
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The NFT art space reminds me of THE WORST parts of high school. It’s *traumatizing* to be here! You have to be have the ability to SILENCE ALL CRITICS, including yourself. Otherwise, you will be destroyed (or self-destruct). In comes Matt Schapiro, owner of imnotart, an NFT gallery located in Chicago, to save us from the eve of destruction. In our …
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Giovanna Sun, aka dubwoman, is a futurist, writer, a blockchain advisor, artist, curator and owner of several platforms that you can find on linktr.ee/dubwoman. Giovanna is also a specialist in creating original art and selling them as NFTs (non-fungible tokens). NFTs are controversial and complex and are now trending, for better or for worse, in t…
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Jacob Adlington is a visual sound artist and photographer from New Zealand, based in Brisbane, Australia who has a deep belief in the power of music and sound to shape our physical and mental realities and beyond. I met Jacob after stumbling down the Instagram rabbit hole of wonder, and discovered his vibrant and gorgeous channel representing the c…
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Dr. Akilah Cadet, is founder and CEO Change Cadet, a global agency that prepares individuals and companies to be soldiers of change in the workforce so there can be more women and people of color at the top. Our vibrant and at times uncomfortable conversation will have you questioning your own internal narratives about race and will challenge you o…
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Rana Reeves, CEO of global ad agency RanaVerse, shares his unique and spidey-sense upbringing journey from London to NYC, the impact that the recent American #blm movement had on his continued transformation of self, as well as strategies on what leaders in advertising can do to nudge brands to change -- from the inside. Visit RanaVerse at https://…
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Visit Erika Gerdes at https://erikagerdes.com. When superstar Madonna stepped off the mic and onto the big screen for “Desperately Seeking Susan,” she had no idea how it would transform her life and career and cement her as a timeless global icon. Meet Erika Gerdes, a business leader formerly from Google who turned herself from outward reflection t…
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Welcome to season two of the Honest Field Guide Podcast! Ep. 50 - The Oprah Winfrey of Plants: A Growing Conversation with Nika Vaughan, Founder of Plant Salon We've missed you all! It's been a minute since we've released an episode. 2020 may have slowed us down, but it didn't take asunder! No sir! Excited to present our first conversation of 2021 …
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This is a great time to reintroduce our audiences to our founder JinJa Birkenbeuel's story, which was originally broadcast in 2018. Given the recent earned media interview of JinJa by legendary designer Doreen Lorenzo in Fast Company Magazine (https://www.fastcompany.com/90596177/want-to-succeed-in-design-and-business-support-women), we thought it …
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How do you stay driven, purposeful, focused and positive while being Black at work? Listen in as Dr. Jeffreen Hayes, Ph.D., founder of for the love of blk, https://www.fortheloveofblk.com, and Executive Director of Threewalls, https://three-walls.org, talks with The Honest Field Guide about how she stands her ground for Blackness during her magnifi…
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Guiding question: How are you surviving being a business owner during the pandemic? #### Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcas…
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David Stephens, owner of Chicago's premier youth swim team CWAC Swimming (https://www.teamunify.com/Home.jsp?team=iscwac) saw a big gap in the Chicago youth sports market. Coming from one of the country's number one swim states, Georgia, the city of Chicago had no elite swim teams, and no one seemed to be thinking of starting one. Chicago IS known …
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Take a ride and listen in on our rich and passionate conversation with Nicholas Whitaker, mindfulness and wellness coach and strategic partner lead for news at @google. The topic of health and wellness is so relevant for right now.Why? Because we, as entrepreneurs and small businesses in the United States, are all in what is turning out to be an in…
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We speak with The World Economic Forum nominated and Forbes contributor Talal Rafi from Sri Lanka to hear his undertones of hope and promise of a better world for all entrepreneurs. Listen all the way to the end to find out what he would like from Apple for the future. Find our more about Talal https://profiles.forbes.com/members/business/profile/T…
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How in the world does a young science student go on to earn her B.S. in Zoology to become an international fine artist, a cultural diplomat in Syria and Kuwait for the United States Department of State, and an entrepreneur all at the same time? Armenian-American artist Jackie Kazarian shows us the way in this rich conversation around creativity, cu…
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Dayna Isom Johnson knew from when she was eight years old making and selling mud pies in rural Virginia, that she wanted to be in the creative fashion industry. Think about this: Eight years old, and you already have your career planned out and designed! Dayna speaks brightly about the clarity of her creative path unsupported by racial "mirrors," b…
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They say small businesses are the backbone of America. But what no one understood until the pandemic, was how under resourced, unprepared, uninformed and unconnected most American small businesses were from America's global supply chain. What is a supply chain? As our guest Brittain Ladd, a supply chain expert shares, it's the process to grow cotto…
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The impact of entrepreneurship on the America dream is too often taken for granted. Consider Pulitzer Prize Winning Author Viet Thanh Nguyen, who escaped Vietnam as a refugee with most of his family in the 70s, almost immediately torn from his mother's arms when they hit the ground in America. Then a few years later, reunited with his brother and p…
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We're back with more INSTAGRAM conversations, America's most favorite and fun social media channel!JinJa Birkenbeuel and Esther Ikoro have updated their "Episode 1, State of: Instagram" and are sharing more insights, strategies and inspiration with YOU. As always, a fun and lively conversation. We talk about monetizing on Instagram (no) and how App…
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Seemingly, Matt Burzec was born an entrepreneur. In the third grade, Matt made custom origami and sold them for a few dollars a piece and made $200 in under a month. He was almost expelled because he was making too much money. He then went on to create a new online company in the eighth grade, and sold it a year later. He self-taught himself about …
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When we think about pairings, we usually are considering liquor and food. But what if you could figure a way to pair great music and high quality liquor? What would that music sound like and how would it feel as you drink a dark amber tasting rum on ice? Jim Powers, the founder of Minty Fresh pivoted his music label career and founded a rum company…
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Robert Runcie, superintendent of Broward County Public Schools visits with us during this time of the astonishing and rapid breakdown (albeit temporarily) of society and the economy in the United States--in large part due to public schools being ordered to shut down across America. Parents are unable to work, families and children are unable to get…
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Back in 2018, we had a conversation around the opportunities and possibilities for small businesses surrounding LinkedIn. Esther, was not convinced that LinkedIn was a good platform for her. JinJa was obsessed with LinkedIn and tried to convince Esther to give it another chance. It's been over a year, and Esther has come around to LinkedIn. Not as …
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What is Black political power and who does it benefit? How important is the availability of capital for Black business? Where is Silicon Valley and are there any Black people there? We are speaking with Dr. Eric Whitaker, co-founder of Zing Health, founder of CPASS Foundation and also an entrepreneur in the health equity space to unpack the narrati…
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Is the concept of “a woman’s intuition” a myth? Not according to Kate Leydon, entrepreneur and founder of Ruby Room, an experiential wellness and boutique retail shop and hotel in Chicago’s Wicker Park neighborhood. Learn about Kate’s journey from a satisfying career working for one of the world’s top cosmetics brand to her eventual collapse from e…
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Everybody thinks they are an artist. Every creative person believes they can make riches on the internet because it seems like every other creative is doing it. (Ever heard of photoshop, comping, prototyping and fake news?) I'll get my art on a wall mural at Coke! Nike will love my designs for their shoes, as soon as they see my instagram, I will b…
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Weed, reefer, blunts, dope, tea, pot, herb. All these terms were often used to hide what you were smoking because it was illegal. Until now. Marijuana is now legal in the United States, and everyone is going wild because of it. But our conversation today is about ownership, family business, self-determination and the irony of being one of the only …
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