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In this series, Hospitality Design magazine's editor in chief Stacy Shoemaker Rauen talks with influential hotel and design leaders on how they got to where they are today, what drives them, and their biggest lessons learned navigating an ever-changing industry.
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Holistic Hospitality Design

Rachel Larraine Crawford

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Welcome to the Holistic Hospitality Design podcast where mindful entrepreneurs discover the secrets to transforming their spaces into intentional environments that foster community, inspire creativity, and enhance overall well-being. I'm your host Rachel Larraine Crawford of Holistic Interior Design firm Tiger Veil, an experienced designer and guide in the realm of conscious design. In each episode, we explore practical strategies, insightful tips, and real-life stories to guide you on your ...
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Known for her sensual, dynamic designs that integrate with their surroundings, the Iceland-born, West Hollywood, California-based Gulla Jónsdóttir creates unique spatial experiences that exist at the intersection of organic beauty and function. Since 2009 when she launched her firm Atelier Gulla Jónsdóttir, she has spearheaded projects including Ch…
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In our first Trend Report episode, I’m talking about one of my favorite recent trends: spirit-free offerings. I’m seeing this more and more in the hospitality space, so I’m giving you a quick overview of the biggest benefits of serving these non-alcoholic beverages. If you’re considering adding mocktails as an option for your patrons, this episode …
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A diagnosis of colon cancer led Alejandro Bataller’s father Alfredo Bataller to launch the SHA Wellness Clinic in Alicante, Spain 15 years ago. Today, the family-run business has established itself as of one of the leading wellness resorts in the world. A recently opened outpost in Costa Mujeres, Mexico designed by local firms Sordo Madaleno and Al…
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If you’re thinking about working with an interior designer on your hospitality space, a big factor in your decision is how much it will cost. To help you get a clear picture of what to expect, I’m breaking down how I charge for my interior design services, and why this particular model works well for me and my clients. Every designer is different, …
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Ready to elevate your hospitality business right now, but not sure how? In this episode, I outline seven easy ways you can enhance the overall experience for your patrons. These tips can be implemented quickly to create a better ambiance in your physical space while also building a much deeper connection between your brand and your customers/client…
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Growing up in the Chicago suburbs, Mario Tricoci got the entrepreneurial bug at an early age, watching his parents revolutionize the salon world and invent the day spa concept. He saw what they created and wanted to emulate it, but with his own spin. When he opened the Simeone Deary Design Group-crafted Elysian hotel in Chicago in 2009, it changed …
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In the first episode of our new Design Struggle Series, I’m sharing tips to save your hospitality business from design overwhelm. I talk about the root cause of this overwhelm, how it can creep into various aspects of your business, and how working with an interior designer (especially a holistic interior designer) can help you navigate this strugg…
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You might be wondering, exactly what is Holistic Interior Design? As this is a new concept for many, I’m giving an overview of it in this episode. I cover the basics of what it is, how it works, and the impact it can have on us and our spaces. I also give an overview of the key principles of Holistic Interior Design and offer specific tips for embr…
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Studio Collective partners Leslie Kale, Adam Goldstein, and Christian Schulz founded their firm during the Great Recession. Though they started out to make ends meet, they soon found successful with cocktail lounge the Spare Room at the Hollywood Roosevelt before diving into hotels with the Landsby in Sylvan, California. Today, the trio leads a 20-…
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I’m excited to kick off the Holistic Hospitality Design Podcast with an overview of who this podcast is for and why I decided to create it. I also share with you a little of my personal story so you can understand where I’m coming from and get to know who I am as a designer. I can’t wait to go on this new journey with you to create elevated and min…
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Welcome to the Holistic Hospitality Design Podcast! In this short introduction, I share why I created this podcast, who it is meant for, and what you can expect from future episodes. I look forward to helping you along your journey to create a space that speaks to your patrons and provides them with a unique, elevated experience. Featured Featured …
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Growing up in Brooklyn, New York and then Long Island, Julien Albertini, cofounder of Asthetíque, was influenced by his architect father and his mother, who loved redecorating their home. He studied architecture and then finance, designing small projects around the city until he met his business partner, the Moscow-based designer Alina Pimkina. The…
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Childhood friends Asher Warr and Robin Faulkner, cofounders of Amarla Hotels, launched their first property in Cartagena in 2018. The 17th-century mansion, a former tobacco factory, celebrates the community via authentic experiences—a pillar of the newly founded brand. Next came Amarla Casco Viejo, the eight-room boutique that is reimagining Panama…
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From an early age, the Melbourne-bred, New York-based Ross Mollison had a love for music and live entertainment. This nascent passion led him to launch Spiegelworld in 2005, known for its groundbreaking shows that blend cabaret, the circus, and variety performances. Under Mollison's leadership, Spiegelworld has become synonymous with cutting-edge, …
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Carlos Martínez Flórez, who left Cuba when he was 3 years old, spent his early years in Puerto Rico, where he developed a passion for reading and storytelling. He struggled in school but was always interested in architecture, which he pursued at the Ohio State University. He cut his teeth with Holabird & Root, the Doblin Group, and Perkins&Will bef…
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Louis Thompson began his hospitality career working with Six Senses. While there, he learned about the importance of sustainability, innovation, and regeneration. In 2011, after 10 years with the wellness-focused brand, Thompson founded Nomadic Resorts. It was a natural next step for the entrepreneur, who was experimenting with crafting eco-friendl…
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Growing up in Scotland, surrounded by Glasgow's vibrant culture and architecture, Iain Watson, CEO of David Collins Studio, found his passion early on. A chance meeting with David Collins changed his life forever. He started working alongside the designer over the summer. Since that pivotal moment, spanning more than three decades, Watson has remai…
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Born in Laguna Beach, California, Maryellis Bunn, founder of the Museum of Ice Cream, was influenced by her artist mother, who shaped her creative mindset. Dubbed the Millennial Walt Disney, Bunn launched the original concept for the Museum of Ice Cream as a pop-up in New York in 2016, and has since transformed it into brick-and-mortar experiential…
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Designer Ken Fulk is a renaissance man, avid traveler, and a design dreamer. He’s known for his artistry and creativity, conjuring cinematic experiences that defy expectations. Take his longtime partnership with nightlife empresario David Grutman. Together, they have created the whimsical Goodtime Hotel and the recently opened, equally eclectic and…
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Tom Parker and Andy Goodwin founded the London- and Los Angeles-based Fettle in 2013 after a decade of working with some of London’s most notable design firms including United Designers and Martin Brudnizki Design Studio. Launching their own firm was the natural next step for the friends-turned-business partners. “At the time, it was very exciting …
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British-Nigerian designer Tolù Adẹ̀kọ́, who founded his London-based Adẹ̀kọ́ & Co in 2014, is known for his compelling design narratives that nod to his childhood in Lagos, Nigeria. He moved to London at the age of 6, and it wasn’t long before Adẹ̀kọ́ started sketching furniture and clothing that caught the eye of his teachers and landed him a slot…
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When COVID hit, Lola Taverna in New York’s SoHo neighborhood had only been open for a few months. The world had stopped, and Cobi Levy and Will Makris, the duo behind Prince Street Hospitality, had to pivot. They turned Lola Taverna into a communal gathering spot, offering takeout food with chairs to rent (the money went to first responders). Utili…
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As president of luxury at Marriott International, Tina Edmundson oversees all aspects of Ritz-Carlton, Ritz-Carlton Reserve, BVLGARI Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, Luxury Collection, JW Marriott, and W Hotels Worldwide brands. But Edmundson, an industry veteran, first made a significant mark on the company as global brand an…
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With a roster of venues including New York hotspots Ray’s, Jac’s on Bond, and Georgia Room, the trio behind Authentic Hospitality—Matt Kliegman, Matthew Charles, and Carlos Quirarte—have been reshaping New York’s F&B scene since they opened the Smile In 2009. One of those partners, Kliegman, started his party-planning career back at New York Univer…
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With a father in the military, the Paris-based Emlyn Brown attended 13 schools over 18 years. During high school in Munich, he traveled constantly with his family, from Italy to Cyprus and Hong Kong. He graduated from the University of Manchester in the UK with a degree in leisure and sport, and furthered his education in the field by studying spor…
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Born in Budapest, the London-based Linda Boronkay was inspired by her architect father and her journalist mother. Indeed, her interest in design was piqued from an early age with the former model winning Britain’s Best Emerging Interior Designer award during her second year of college. That led to jobs with Martin Brudnizki, Tara Bernerd, and Woods…
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In November 2023, Libby Sims Patrick will be inducted into Hospitality Design's Platinum Circle, an honor bestowed on those who have made significant impact and contributions to the hospitality industry. In February of 2022, Sims Patrick joined editor in chief Stacy Shoemaker Rauen for a wide-ranging conversation, where she reflected on her souther…
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Andrew Fay and Roger Hill met at Cornell University and became fast friends bonding over their shared passion for hospitality. In 1988, they took a leap of faith and founded the Gettys Group. It was a big risk at the time, but one that has paid off in the three-plus decades they’ve run the Chicago-based company as COO and CEO, respectively. Their w…
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For Malene Djenaba Barnett, the common thread of her life's work is her ancestors, whom she pays homage to through her multidisciplinary pursuits. There's Barnett's textiles and ceramics work tied to the Black diaspora, her 2018 founding of the Black Artists + Designers Guild (BADG) to celebrate and support Black creatives, and her current studies …
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