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On The Joe Robert Show, we interview investors, fund managers, tax professionals, Blockchain and cryptocurrency projects along with other industry leaders. We give you insight into investments and tax savings beyond what is traditionally taught to you. These strategies will allow you to manage your own portfolio of assets and leave a family legacy.
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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
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Will TikTok Challenge Amazon's Retail Dominance? (457)
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The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff? Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor? And Bluesky continues t…
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Unconventional Content Marketing Strategies [Special Episode] (456)
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Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and…
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Valuable Friction [Special Episode] (455)
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A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to m…
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Four Secret Questions [Special Episode] (454)
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In this special episode Robert and Joe ask each other four secret questions. The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just…
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Election Marketing: Why Trump Won (453)
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The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris. Winners and losers include Goldfish Crackers and the Nomad Capitalist. Rants and raves include ChatGPT Search and the Content Creator/Influencer. ------ This wee…
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Big Opportunity for Brands in Local Content (452)
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A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers. Microsoft, Google and Apple rep…
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2025 Content Marketing Trends [Special Episode] (451)
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The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including: Think more local in 2025 Who's your "with"? Paid promotion of content for the win Less is more Time to kill some things Let's get r…
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The Huge Opportunity to Build Trust with Media (450)
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The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's …
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Humans No Longer Needed for Audio? (449)
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Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someon…
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Your Content Marketing Questions Are Answered [Special Episode] (448)
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A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content c…
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X Takes Free Speech to a New Level (447)
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Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion cre…
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Will OpenAI's Seeds Grow a Strawberry Harvest? (446)
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OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube produ…
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How We Use AI for Content and Marketing [Special Episode] (445)
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In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Googl…
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Zuck and Musk Get What They Want (444)
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Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years. Winners and losers include Mammoth Cave National Park a…
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The 2024 NFL Predictions Show [Special Episode] (443)
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We have all the answers for what's going to happen in the NFL this year. This special episode includes: 2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP Prediction And a final bet you don't want to miss. ----- This week's sponsor: Get the latest marketing trends in AI today. Downloa…
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What Content Marketers Can Learn from the DNC (442)
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The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and Snoop Dogg. Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC a…
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Reddit's Big Opportunity for Brands (441)
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While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google). Winners and losers include Heineken NA and the Queensland Symphony Orchestra. Rants and raves include the Savannah Bananas and surveillance pricing. ----- This week's links: X Calls for Ad Industry Re…
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