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The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend! Thanks for listening!
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The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Law Firm PPC | A Weekly Law Firm Marketing Podcast

Jason Rothman: PPC For Lawyers Expert

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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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Mastering Your Law Practice: law practice management, law firm marketing, rainmaking, attorney lifestyle

Attorney Thom Goolsby: law practice management, law firm marketing, rainmaking, attorney lifestyle

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Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
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Welcome to the Black Law Firm Marketing Podcast! Are you a legal professional looking to unlock the secrets of successful law firm marketing? Look no further. Our podcast is dedicated to empowering black law firms with the knowledge and strategies they need to thrive in the competitive world of legal marketing. At the Black Law Firm Marketing Podcast, we understand the unique challenges faced by black law firms and the importance of tailored marketing solutions. With our expert insights, pra ...
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Did you like this episode? Dislike it? The mental health of the legal industry is in decline. Law firm owners work themselves to destruction. This needs to change! This week, we spoke with Jacob Hoyle of FitView Wellness, a successful entrepreneur. He shared his story of adversity and success with us in hopes of inspiring law firm owners. You can f…
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Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) confi…
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Did you like this episode? Dislike it? The legal industry suffers greatly from mental health issues. In fact, it just keeps getting worse year after year. Hear from a successful entrepreneur about how he prioritizes mental health and why. Jake explains the science behind physical fitness and how a consistency of workouts can ultimately improve many…
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Did you like this episode? Dislike it? Many times small business/law firm owners will start feeling doubt, anxiety, and/or imposter syndrome. This is how entrepreneurs can stay motivated through all the downs of being a small business owner. Do you agree? 👉Here's what you can expect: What to do first when it comes to analyzing the self-doubt How yo…
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Did you like this episode? Dislike it? As a small business/law firm, your community is your lifeline. Your network is your pulse. How can you effectively build a community for your law firm? What is the most important thing that entrepreneurs are doing to successfully build their communities? We asked Jake Hoyle, owner of FitView Wellness, and this…
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Did you like this episode? Dislike it? Law firm owners are entrepreneurs. They are small business owners. Instead of marketing advice, this week we focus on business advice. This week, we spoke with Jacob Hoyle, owner of Fit View. On this episode, he talks about the humble beginnings and addresses any lawyers out there who took the leap recently or…
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Did you like this episode? Dislike it? The CEO of Spotlight Branding, Marc, has come up with an equation that, if followed, will lead to better clients for law firms. If your firm has turned into a nightmare, then it could be because you are not getting the clients you want. Maybe you want higher-paying clients, clients who are already semi-educate…
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Did you like this episode? Dislike it? Most law firms want to grow. However, lead generation is not the only way to grow, and you probably have a solid network that is a gold mine! Most of the law firm owners we speak to have goals of growing. This is terrific to hear! However, let's not get it twisted. Your law firm probably already has a great ne…
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Did you like this episode? Dislike it? Do you want your law firm to grow? Do you want your law firm to not grow? Regardless of what your answer is, branding can help! Branding keeps you top of mind even when you do not want to grow. What's the benefit? Simply put: marketing does not do well when it's stopped and started multiple times. 👉Here's what…
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Did you like this episode? Dislike it? Most law firms overlook this aspect of branding. Why? Blame Nike and Pepsi (but not too harshly). When almost anyone thinks of branding for a business, they tend to think of logos and color schemes. Sure, these matter. However, your law firm makes the logo, not vice versa. Here is what branding means for law f…
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Did you like this episode? Dislike it? It's been an effective marketing method for decades. It's a method that brands place a lot of effort into because of its effectiveness. This is not a marketing method that Spotlight Branding introduced. It's not something that was introduced with the internet. This is something that brands do to play the long …
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Did you like this episode? Dislike it? You read that title right! No lead gen, but law firm growth! How does that happen? The truth is that most law firms already take part in this practice. It's already an aspect of their firm. However, they may not be taking full advantage of it, and that is where the magic actually happens. We guested Fanny Cohe…
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Did you like this episode? Dislike it? I asked Fanny if she's ever had a conversation about a lack of referrals increase if the proper steps were taken. She said this! The craziest part is that most law firms already have a website, a social media presence, and/or a blog. The issue is that they simply do not have the time to keep up with it or trac…
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Did you like this episode? Dislike it? It may seem like a hamster wheel, but properly adding the correct systems will help this process work so much more efficiently! Most law firms get almost all or at least half of their business from referrals. Word of mouth works beautifully. But how does a law firm know when they've peaked? Fanny answers this!…
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Did you like this episode? Dislike it? Most law firms that get any referrals believe they are getting the most they can get. This is usually a myth! Just because your law firm is getting 50 referrals, it does not necessarily mean they are maximizing their referrals. According to a study done by Texas Tech, they found that less than a third of law f…
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Did you like this episode? Dislike it? Many law firms have a much better time with almost every aspect of clients that come from other clients. It's true! We've said time and time before that referrals tend to be the best clients for law firms. How can a law firm get more of these better clients? Fanny Cohen, Director of Ops for Spotlight Branding,…
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Did you like this episode? Dislike it? This week, we hear a familiar voice. John Hinson joins to discuss a super powerful aspect of marketing that your law firm needs! You see it in every form of media. Storytelling has been a staple of human existence for thousands of years. It is the thing that your marketing needs in order to make the biggest im…
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Did you like this episode? Dislike it? It's not a secret. In fact, it's right in front of your face basically every day! Law firms are securing more clients by using storytelling. If you don't believe us, then take a look around at almost every piece of media produced today. The better the storytelling, the more effective it will be! 👉Here's what y…
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Did you like this episode? Dislike it? Using a story is the best way to relate to your audience. How can you use it in your law firm's everyday marketing? You may not realize it, but the best content for your legal marketing is right there in your experience bank. What you have gone through could make a great story to relate to your audience! 👉Here…
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Did you like this episode? Dislike it? We get it! You want to make the biggest impact with your marketing. However, there is a line you need to watch out for! Unfortunately, many lawyers tend to cross this same line and it ends up playing out poorly for them in the long run. We are here to warn any law firms of what could potentially hurt their mar…
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Did you like this episode? Dislike it? Marketing is all about winning over your audience and gaining their trust. How? There are many ways your law firm can do this, but one of the best ways is to use storytelling. By telling a story, you can show your audience how you are the perfect fit for them. John signs back onto the podcast to share his insi…
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Did you like this episode? Dislike it? Your law firm could be heading for danger if it does not have solid systems in place! This week, we spoke with Megan Beaver, VP of Spotlight Branding, about how she has used systems in her career to make things run smoother, take stress off of plates, and grow the team and business. She shares her secrets here…
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Did you like this episode? Dislike it? If you feel like you're drowning in your law firm, then you may need to hear this! Taking the step out to view everything may not even be possible. In these cases, you may need to bring in someone to do it for you! 👉Here's what you can expect: How to not drown in your own law firm The speed of the leader is th…
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Did you like this episode? Dislike it? It's no secret. Systems are needed to grow your law firm. Hear from our VP herself about how she upgraded the operations department here at Spotlight Branding. 👉Here's what you can expect: Megan's way of getting a system in place for growth The effects it had on the operations team ☝️Need help creating a marke…
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Did you like this episode? Dislike it? In this episode, we dive a little bit into why lawyers should not be doing things around their law firm even if they love to! Without saying it directly, this episode definitely ties into mental wellness in the legal industry. Many times, we find that lawyers feel like they NEED to do everything themselves. 👉H…
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Did you like this episode? Dislike it? Your law firm needs a system, but where do you even get started? This week, Megan joins the podcast and on this episode, she explains the best way for law firms to create new systems that will help with production. 👉Here's what you can expect: What comes first: system or process? How Megan views systems before…
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