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The Law Firm Marketing Minute

Spotlight Branding

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The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend! Thanks for listening!
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The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)
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Law Firm Marketing Advantage is the go-to podcast for attorneys and law firms ready to stand out in today’s competitive digital landscape. Brought to you by the experts at MileMark, this show dives into the strategies, tools, and trends that drive real results for law firm marketing, everything from SEO and website design to AI visibility and client conversion. At MileMark, we don’t just talk marketing, we live it. Our team has spent their careers building cutting-edge websites and customize ...
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Mastering Your Law Practice: law practice management, law firm marketing, rainmaking, attorney lifestyle

Attorney Thom Goolsby: law practice management, law firm marketing, rainmaking, attorney lifestyle

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Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
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Law Firm Marketing Deep Dive

lawfirmmarketingdeepdive

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Are you a small law firm investing in SEO and digital ad services but struggling to see incredible results? Welcome to Law Firm Marketing Deep Dive, a podcast for ambitious legal professionals who want to cut through the noise and finally understand what’s driving—or stalling—their online growth. Join us as we uncover the secrets of effective legal marketing with unparalleled, data-driven analysis. No fluff, no nonsense, no sales pitches—just actionable insights and proven strategies that em ...
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Did you like this episode? Dislike it? 🚀 Meta’s latest upgrade—Andromeda—is more than a new feature. It’s a seismic shift in how digital ads are delivered, moving from broad targeting to hyper-individualized precision. Daniel joins Mike and Eddie to unpack how this new system uses real-time signals, content behavior, and platform preferences to ser…
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In this episode of Law Firm Marketing Advantage, we explore how your law firm can get discovered through today’s leading AI search tools, such as ChatGPT, Gemini, and Perplexity. As more people turn to conversational AI instead of traditional search engines, the rules of visibility are changing fast. We break down what these tools prioritize, why h…
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In this insightful episode, Anna Lake of Client Talk discusses the merger of her consultancy with Claire Raison’s and their shared mission to improve client listening and experience for law firms across the UK and beyond. Anna outlines the multifaceted services they offer, from consultancy and training to a supportive community for firms conducting…
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Did you like this episode? Dislike it? 🧠 Ever wonder why you and your neighbor see completely different ads—despite having nearly identical lives? Daniel, Eddie, and Mike break down how Meta’s ad technology has become eerily smart, using platform behavior, content signals, and even placement preferences to deliver laser-targeted ads. It’s personali…
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Did you like this episode? Dislike it? 📺 What do Netflix, Snapchat, and the Super Bowl have in common? They're all part of a much bigger conversation about how advertising has evolved—and what that means for law firms. Daniel, Eddie, and Mike break down why old-school broadcast strategies are losing relevance and how personalized, Netflix-style tar…
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Did you like this episode? Dislike it? 📉 Think marketing tools will solve your firm’s growth problems? Think again. In this punchy episode, Daniel, Eddie, and Mike dismantle the myth that ads, content, or tech can fix unclear offers or poor audience targeting. They break down why understanding your ideal client is the real first step—and how ignori…
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Did you like this episode? Dislike it? 🚀 Meta just changed the rules of the ad game—again. In this episode, Daniel, Eddie, and Mike break down Meta’s new “Andromeda” update and how it shifts ad delivery from broad audience targeting to hyper-personalized user experiences. If your law firm relies on paid ads or plans to, this is essential listening.…
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Did you like this episode? Dislike it? 📈 Many website owners assume that publishing a lot of content about current events is a great strategy. But that approach can do more harm than good. In this episode, Eddie breaks down how to actually build a valuable content library—from avoiding dated information to establishing long-term authority. 📌 Key Ta…
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Did you like this episode? Dislike it? 📈 Most law firm owners assume content marketing isn’t working because it doesn’t bring in direct leads. But that’s not its job. In this episode, Marc Cerniglia breaks down how to actually measure the real impact of your content—from increasing referrals to raising your authority and improving the ROI of everyt…
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Did you like this episode? Dislike it? 💼 Want to stop chasing cold leads and start maximizing the value of your existing clients? John breaks down how law firms—regardless of practice area—can transform ordinary clients into lifelong fans who refer, return, and rave. From personal touches to VIP treatment, learn what actually works to create client…
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Did you like this episode? Dislike it? ⚡️The era of AI agents is here, and they’re reshaping how content is created, distributed, and consumed. In this high-energy episode, Mike breaks down what this means for small law firms—and why sitting on the sidelines is no longer an option. From the surge of AI-generated content to the need for law firms to…
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Did you like this episode? Dislike it? 📱 What do Bigfoot on TikTok and AI in your marketing strategy have in common? Disruption. In this confessional-style episode, Mike unpacks the bizarre but brilliant signs that the marketing world has changed — and how AI is leading the charge. If you're still using 2015 strategies, this one's a wake-up call. 📌…
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Did you like this episode? Dislike it? 🚀 AI isn’t coming—it’s already here, and it’s moving fast. In this episode, Mike and Eddie break down how AI agents, automation tools, and new tech like Video 3 are reshaping the legal marketing world. From client intake to content creation, this isn’t about replacing lawyers—it’s about giving them back their …
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Did you like this episode? Dislike it? 🚀 What if you could get a fully footnoted research dossier in 7 minutes flat—while you grab a coffee? In this episode, Eddie and Mike uncover the “deep research” tool inside ChatGPT 4.0 and why it's a total game-changer for lawyers who value speed, accuracy, and sanity. Whether you’re hunting for citations, vi…
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Did you like this episode? Dislike it? 🧠 Even in a world of AI-generated movies and automated workflows, there’s one element technology can’t replicate: the human touch. In this episode, Eddie and Mike unpack the rising presence of AI in creative and professional spaces, from Hollywood to the courtroom. They explore why clients still crave authenti…
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Did you like this episode? Dislike it? 🎥 The era of glitchy, six-fingered avatars is over. In this episode, Eddie and Mike dive into Google’s Veo 3—an AI-powered video tool that’s delivering shockingly human results. From flawless lip-syncing to fully polished promo videos, this tech isn't just “coming”… it’s here. And for law firms, that means a b…
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Did you like this episode? Dislike it? 🚀 AI is evolving at breakneck speed—and if you think it's still just a content tool, you're already behind. In this episode, Eddie and Mike unpack how predictions from decades ago are now reshaping small law firm operations in real time. From marketing automation to intake AI agents, they explore what’s workin…
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Did you like this episode? Dislike it? 💥 You don’t scale a law firm by billing more hours—you scale it by becoming the kind of leader people want to follow. In this episode, Steph Tuss breaks down what real leadership looks like inside a small firm, why psychological safety drives performance, and how to stop reacting and start leading with clarity…
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Did you like this episode? Dislike it? 📹 If you’ve ever thought, “It’s just easier to do it myself,” this episode will change your mind. Steph Tuss shares a proven method for training your team using simple video systems—so you can step out of the weeds and into real leadership. Whether you're hiring your first assistant or scaling a team, this is …
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Did you like this episode? Dislike it? 💡 Most law firm owners think their vision is clear—until they realize their team isn’t bought in. In this powerful conversation, Steph Tuss breaks down the real reason most visions fall flat and how to turn them into something your team can feel, believe in, and help build. If your employees seem checked out o…
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Did you like this episode? Dislike it? 🧠 Think you need to “have it all together” before hiring help? Think again. In this episode, we tackle the mental and financial roadblocks holding lawyers back from making their first hire—especially when it comes to executive assistants. If you're stuck doing low-dollar tasks and wondering why your growth has…
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Did you like this episode? Dislike it? 🐣 Struggling to grow your firm but can’t let go of control? You’re not alone. In this episode, Danny sits down with Steph Tuss to unpack the classic chicken-and-egg dilemma facing law firm owners: Do you grow then hire… or hire so you can grow? They dive into the mindset traps, leadership blind spots, and hiri…
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Did you like this episode? Dislike it? 🧠 Law firm marketing is evolving fast—and most firms are falling behind. Eddie and John break down Spotlight Branding’s 2025 Legal Marketing Trends Report, pulling insights from over 15,000 lawyers to spotlight what’s working, what’s not, and what’s flat-out missing. From lead nurturing to AI, from social proo…
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Did you like this episode? Dislike it? 🚨 Most law firms are stuck in a dangerous loop—spending too little on marketing and wondering why they're not growing. In this episode, Eddie and John break down the true cost of underinvestment, explain why $1,000 a month won’t cut it, and offer a clear roadmap for small firm owners ready to level up. Whether…
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Did you like this episode? Dislike it? 📣 Tired of pouring money into ads that don’t deliver? In this episode, Eddie and John break down how small firm lawyers can grow their brand—and client base—through smart, intentional networking. From referral sources to podcast guest spots, learn how to turn relationships into visibility without opening your …
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Did you like this episode? Dislike it? 😰 What keeps solo and small law firm owners up at night? It’s not just about getting more clients—it’s about getting the right ones, staying profitable, and charging what your work is actually worth. Eddie and John unpack the real concerns from this year’s data, from inconsistent revenue to underpricing and ma…
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