Najlepsze podcasty z kategorii: Managing Marketing (2023)

M

Managing Marketing

1
Adam Washington And Darren Chat CX Customer Experience 36:29

3d ago36:29

36:29

Adam Washington is the CEO of the full-service customer experience agency CX Lavender and joins us to unpicking the world of customer and user experience. The marketing industry is well known for its TLAs – Three Letter Acronyms such as RTB, CPM, B2B, SEO and more. But there is a class of TLAs, the two-letter acronyms that have increasingly populat…

M

Managing Marketing

1
Gina Larter And Darren Chat About The Pitch Positive Pledge 37:44

10d ago37:44

37:44

Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting with advertisers, and being a respected Executive Coach, Trainer, Mentor, and non-executive director, making her ideally placed to discuss the impact of pitching on agencies. The agency pitch process has come under close-sc…

M

Managing Marketing

1
Jamima White And David Discuss The Revitalization Of An Iconic Brand 24:51

17d ago24:51

24:51

Jamima White is the General Manager of Marketing at Target Australia. Target is an iconic brand, operating in a category that in the last 20 years has seen disruption like no other - from the rise of ecommerce through to COVID and beyond. Amongst other things, David and Jamima discuss Target’s brand, its reinvigorated positioning, the pivot from br…

M

Managing Marketing

1
Sam Devlin And Darren Talk Solving The Advertising Talent Crisis 37:24

24d ago37:24

37:24

Sam Devlin is the CEO and co-founder of The Careers Department. It is a SAAS content platform that reaches 1.4 million Australian familities through schools across the country. Here, industries can educate, inspire and engage students and their parents and teachers into understanding and considering a career in this category. Instead of competing f…

M

Managing Marketing

1
Steve Harrison And Darren Discuss Why Advertising Can’t Sell, Won’t Sell 48:25

1M ago48:25

48:25

Steve Harrison is an award-winning copywriter, creative director, a Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why adland has stopped selling and started saving the world. Steve talks about what inspired him to write the book and explores how the concept of purpose in marketing has derailed the advertising…

M

Managing Marketing

1
Shyaire Ganglani, Seamus Fagan And Darren Talk Creativity In Brand Purpose 42:18

1M ago42:18

42:18

Shyaire Ganglani and Seamus Fagan are Associate Creative Directors, the creative leadership team at All of Nothing. This B-Corp-certified advertising agency creates the big ideas for people and brands the world needs. They share their creative approach to purpose marketing, going beyond authentic, sincere, earnest and good, to engage communities in…

M

Managing Marketing

1
Melissa Fein And Darren Talk Building And Maintaining High-Performance Teams 49:10

1M ago49:10

49:10

Melissa Fein is the CEO of IPG Media Agency, Initiative Australia, a Director of Swimming Australia and a Board Member of Media Federation Australia. This year she was also recognised as the Mumbrella Industry Leader of The Year, the Woman of the Year and number two on the B&T Women in Media Power List, and number six on the MediaWeek Agency Top 50…

M

Managing Marketing

1
Damon Stapleton And Darren Answer The Question What Is Creativity? 42:44

2M ago42:44

42:44

Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog Damon’s Brain. He is highly credentialled, with two D&AD Black Pencils and seventy Cannes Lion Awards for creativity. He has creatively led agencies such as DDB ANZ, Saatchi & Saatchi Australia and TBWA Hunt Lacaris in South Africa. W…

M

Managing Marketing

1
Fiona Johnston, Danny Bass And Darren Discuss Dealing With The Challenges 44:49

2M ago44:49

44:49

Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, brand safety, transparency, performance metrics, media GHG emissions and more. Fiona Johnston, Chief Client Officer and the Chief Executive Officer, Danny Bass, have reunited at dentsu’s media portfolio and discu…

M

Managing Marketing

1
Imogen Hewitt And Darren Discuss High-Performance Agency Teams 43:44

3M ago43:44

43:44

Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing and learning some more in full-service, media and creative agencies both in Australia and South-East Asia. Hold…

M

Managing Marketing

1
Rob Shwetz And Darren Talk About The Latest Trends In ESG And Its Impact On Marketing 42:05

4M ago42:05

42:05

Rob Shwetz has worked around the world, in marketing, media and advertising. From Asia, to North America and now in Australia. He is a B-Lab trained B Consultant and a graduate of the Australian Institute of company directors, and a partner and Strategist for the Growth Activists, a strategy and communication consultancy with a focus on ESG. Rob sh…

M

Managing Marketing

1
Martin Karaffa And Darren Discuss What It Means To Be A Cool, Old Guy 44:25

4M ago44:25

44:25

Martin Karaffa is an associate partner at the world-famous Hofstead Insights. But Martin and I first met last millennium when he was a senior writer at Ogilvy, and then we worked together at JWT last century, where he was a senior strategist. It was a career change that took him to NYC via Tokyo, to become the global planning director. Then he was …

M

Managing Marketing

1
Paul Everson And Darren Talk About The Importance Of Lifetime Learning 41:01

4M ago41:01

41:01

Paul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world’s most famous agency brands, including J. Walter Thompson, Leo Burnett, Saatchi & Saatchi and Young & Rubicam. He is also a lectur…

M

Managing Marketing

1
Dharshi Harindra And Darren Discuss The Dearth Of Data In Diversity And Inclusion 42:33

4M ago42:33

42:33

Dharshi Harindra is a lawyer, and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member for Women for Impact, here to break down barriers to funding for Women and non-binary people of colour in Australia. A Legal Advisor to the Museum of the Future in Dubai. And an advisory board mem…

M

Managing Marketing

1
Ben Slocombe And Darren Talk The Trials And Tribulations Of The Marketing Leader 39:13

4M ago39:13

39:13

Ben Slocombe is a commercially and creatively focused marketer, mentor and has built an extensive and successful career in CPG, particularly in beverages and specifically in alcoholic beverages. Most recently as a Director for Beer and Cider at Coca-Cola Europacific Partners Australia. He shares what attracted him to marketing, What attracted you…

M

Managing Marketing

1
Stuart Jaffray And Darren Discuss What Makes A Great B2B Marketing Strategy 37:02

5M ago37:02

37:02

Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales & Marketing to deliver revenue outcomes. But w…

M

Managing Marketing

1
Sean Lyons And Darren Chat On Bridging The Divide Between Brand And Experience 37:54

5M ago37:54

37:54

Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative technology agency and innovation consultancy headquartered in New York, with a global footprint R/GA was co-founded way back in 1977 by Bob Greenberg and his brother Richard as a digital assisted film making studio, but today is a leading techn…

M

Managing Marketing

1
Lauren Deighton And Darren Discuss How Audio Is Transforming Measurement 52:13

5M ago52:13

52:13

The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and framing the conversation in the right way is …

M

Managing Marketing

1
Michelle Lomas And Darren Ask “Are You Ready For A Branded Podcast?” 57:39

5M ago57:39

57:39

It's easy to make a podcast, right? You just need an idea, buy a mic and off you go right? ... Wrong! Multiple factors that make or break a podcast and if you don't start in the right place, you're setting yourself up for failure. In the second part of this three part series produced by Ampel, , Michelle Lomas, Ampel GM & Head of Strategy sits down…

M

Managing Marketing

1
Josh Butt And Darren Talk The Transformative Power And Magic Of Audio Branding 43:14

5M ago43:14

43:14

Josh Butt is the Founder and Executive Producer of Audio Content Agency Ampel. In this three part series of Managing Marketing, the team at Ampel take Trinity P3 Founder and CEO Darren Woolley on a journey through the state of sound. Audio on demand has had exceptional growth between 2014-2022 with the huge success of podcasts and radio station’s a…

M

Managing Marketing

1
Diane Primo And Darren Discuss Building Purpose Inside The Business 42:07

8M ago42:07

42:07

Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is also the author of ADAPT: Scaling Purpose in a Diversive World. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful…

M

Managing Marketing

1
Russ Mitchinson And Darren Talk Uniting Brand Channels and Content 42:24

8M ago42:24

42:24

Russ Mitchinson is the founder and CEO of Rebel Angel Strategy, a company offering unified brand thinking and solutions to ensure a brand's media and messaging are working effectively together. He shares his experience working as a strategist in media, creative and digital agencies, and the impact that fragmented agency rosters, briefing processes,…

M

Managing Marketing

1
Chris Cheng And Darren Chat About Marketing To The Chinese Market 39:16

8M ago39:16

39:16

Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in the Chinese market. Having worked with many major brands across Australia, the US, the UK, and China, Chris shares his thoughts and insights into the opportunities and the best approach for western bus…

M

Managing Marketing

1
James Lawrence And Darren Chat About Becoming A Smarter Digital Marketer 39:26

9M ago39:26

39:26

James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author of the best selling business book, Smarter Marketer. James shares his story from graduating as a lawyer from UTS to co-founding, with his brother David, the web building agency The Web Showroom, which trans…

M

Managing Marketing

1
St John Craner And Darren Talk Marketing And Sales For Agribusiness 39:50

9M ago39:50

39:50

St John Craner is the Managing Director or Argraian, an indepdent agribusiness that helps rural companies win through proven, effective sales and marketing strategies. St John grew up in the farm land of Essex and started his career at McCann in the UK before finding his way to the other end of the earth. Here, his career has spanned corporate mark…

M

Managing Marketing

1
Jude Leon And David Discuss Marketing To Fill The National Blood Supply 40:54

9M ago40:54

40:54

Jude Leon is Head of Integrated Marketing at Australian Red Cross Lifeblood - charged with driving marketing to ensure that, amongst other things, national blood stocks are maintained. Jude and David discuss the importance of the organisation, brand marketing in a NFP environment, the complexity of marketing ‘blood donation’ through the funnel, the…

M

Managing Marketing

1
Jane Burhop, James Crawley And Darren Chat Creativity And Purpose 43:11

9M ago43:11

43:11

Jane Burhop and James Crawley are Creative Directors and co-Founders of Common Ventures, a storytelling and digital communications company celebrating ten years in the industry. They share their experiences of starting a new agency and the lessons they have learned along the way. At the core of Common Ventures has been a philosophy of working with …

M

Managing Marketing

1
Anita Zanesco And Darren Discuss The Agency View Of Pitching And Procurement 39:05

10M ago39:05

39:05

Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues that agencies face in pitching and had her reflecting on the invaluable role pitch consultancy plays when managed with the best interests of the client and the agen…

M

Managing Marketing

1
Anathea Ruys and David Discuss Working in Global Markets and The Future of The Agency 59:57

10M ago59:57

59:57

Anathea Ruys is CEO Australia, UM. She is also a very well-travelled professional, having worked in Asia, Australasia and the USA. Anathea talks with David about their shared international experiences and the learnings she’s brought back to Australia with her; the importance of recognising the changed world we work in; and her ambitions to raise aw…

M

Managing Marketing

1
Matt Bray And Darren Talk The Climate Crisis And Creativity 37:38

10M ago37:38

37:38

Matt Bray is the founder of Art Disrupt and the Creative Director of Comms declare, an organisation of advertising, marketing, PR and media professionals who understand the power of communications to create a cleaner, safer climate. He talks about the role creativity plays in addressing the climate crisis and how Comms Declare is collaborating with…

M

Managing Marketing

1
Andy Morley And Darren Talk Marketing Soup, Scotch And Transport Services 40:29

10M ago40:29

40:29

Andy Morley is the director of marketing at Uber and Uber Eats, Australia and New Zealand. He was always attracted to marketing, more for the entrepreneurial opportunities, having managed a nightclub while at University. But his formal marketing career included solid grounding in marketing at Campbell Arnott’s and Diageo working on Johnnie Walker b…

M

Managing Marketing

1
Nick Hand And Darren Explore The Best And Worst Of Agency Timesheets 38:37

11M ago38:37

38:37

Nick Hand, the commercially savvy, hands-on agency Finance Director, returns to Managing Marketing to discuss the best and the worse of timesheets. While bemoaned by agency staff, particularly the creative department, they have been an essential tool of the finance department, particularly as the agency fees are still largely based on recovering ti…

M

Managing Marketing

1
Ed Howley And Darren Chat Why The Pandemic Was The Best Thing To Happen 36:56

11M ago36:56

36:56

Ed Howley is the Creative partner at Melbourne's full-service creative agency, By All Means. Like most advertising agencies, they were negatively impacted by the pandemic, particularly one of the smaller but vibrant independent agencies on the scene. But also because being based in Melbourne they had to weather the longest lockdown in the Western w…

M

Managing Marketing

1
Drew Baker And Darren Talk Websites And How To Make Them Great 40:55

11M ago40:55

40:55

Drew Baker is the Technical Director and a partner at Funkhaus, an LA based digital agency working at the intersection of strategy, design, content, and technology. Drew shares his thoughts on what makes a great website and how important, but challenging it can be to clear understand who you are and what you want to achieve. He shares his experienc…

M

Managing Marketing

1
Andrew Fraser And Darren Discuss Network, Indie, In-House And Freelance Creative Life 36:52

11M ago36:52

36:52

Andrew Fraser is a Creative Director. He is also the founder of “We Meet At Last”, an enterprise where brands go to work directly with creative talent. The concept arose during a career initially in big network agencies, then smaller indie agencies, freelance and then in-house agencies as a creative, creative director and executive creative directo…

M

Managing Marketing

1
Francis Coady And Darren Discuss Music, Movies and Media Agency Marketing 37:36

12M ago37:36

37:36

Francis Coady is the Chief Marketing Officer at Havas Media Australia, but it is his background in the music and entertainment industry that has shaped his career and his view of building and managing brands. The importance of storytelling and narrative and the strategies to create engagement and build loyalty with the audience that he brings to br…

M

Managing Marketing

1
Nisha Rajamani and David discuss DE&I in agencies and beyond 34:17

12M ago34:17

34:17

Nisha Rajamani is a long-standing media agency professional and more recently has served on the Media Federation of Australia’s DE&I Advisory Council. She also happens to be an Australian woman with an Indian cultural heritage. David and Nisha discuss her personal cultural journey, events that shaped her views of herself and her professional surrou…

M

Managing Marketing

1
Jack Watts And Darren Talk Building A New World Agency 45:04

1y ago45:04

45:04

Jack Watts is the Global CEO of Bastion, Australia’s largest independent agency, with offices in the USA, New Zealand and of course Australia. Founded in 2009 by Jack and his brother, they have grown through developing and acquiring a formidable breadth of specialist capabilities across the communication spectrum. Sharing their foundation story, he…

M

Managing Marketing

1
Adam Murphy And Darren Discuss The Power Of Curiosity In The Commercial World 43:57

1y ago43:57

43:57

Adam Murphy has an extensive career in research, insights and innovation, particularly focusing on the brewing industry. This has led him to founding Curioso, to champion a culture of curiosity in the commercial world. Adam shares his belief in the importance of fostering curiosity within organisations as an essential skill. Yet many organisations …

M

Managing Marketing

1
Anne Miles and David Discuss Conscious Capitalism, Workplace Behaviours and The ShEqual movement 58:39

1y ago58:39

58:39

Anne Miles is an entrepreneur, founder of the Suits & Sneakers agency, an industry mentor and outspoken advocate for big issues in marketing and society more broadly. In this wide-ranging discussion, David and Anne talk about everything from professional and personal experiences that have shaped them both, to why Anne believes that the ShEqual move…

M

Managing Marketing

1
Ryan Gracie And Darren Talk Retail Brand And Business Building 38:05

1y ago38:05

38:05

Ryan Gracie is the Chief Marketing Officer of the ASX listed MyDeal.com.au, one of the fastest-growing marketplaces in Australia. But Ryan has built a reputation as a retail brand and business builder, from his days in the bricks and mortar JB HiFi to his role leading the transformation of Catch.com..au to today. He shares his passion and excitemen…

M

Managing Marketing

1
Matt Houltham And David Discuss Purpose-Driven Research 32:09

1y ago32:09

32:09

Matt Houltham is CMO at Glow, a research platform with the purpose of using research to raise awareness and understanding of how a company’s ESG-related policies and actions affect consumer sentiment and commercial performance. Matt and David discuss insights, politics, ESG in the agency sector and the importance of business and consumers to shapin…

M

Managing Marketing

1
Jack Byrne And David Talk Starting A Media Agency With No Media Agency Experience 50:26

1y ago50:26

50:26

Jack Byrne is the founder and Managing Director of Hatched Media. Jack is unusual because he took the bold step of starting and actively running a media agency without having any experience of working in one. What’s more, he’s made a great success of it - Hatched is now recognised as a rising star in the independent agency sector. Jack shares his p…

M

Managing Marketing

1
Mish Fletcher And Darren Talk Diversity and Agency Brand Building 45:05

1y ago45:05

45:05

Mish Fletcher is the Chief Growth Officer for IPG (Interpublic Group) Asia-Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she h…

M

Managing Marketing

1
Tomasz Pawlikowski And Darren Compare And Contrast Two Centuries Of Advertising 43:06

1y ago43:06

43:06

Tomasz Pawlikowski, past-Chair of Publicis Communications, and ex-CEO of Publicis Groupe, based in Central & Eastern Europe, is about to embark on the second chapter, the Chapter 2, of his career. But first, he took the time to compare and contrast the two different centuries (20th and 21st) of advertising he had worked, to assess what had happened…

M

Managing Marketing

1
Nick Hand And Darren Chat About The Impact Of Extended Payment Terms On Agencies 44:11

1y ago44:11

44:11

Nick Hand, the commercially savvy, hands-on Finance Director, returns to discuss this often controversial topic of payment terms. As a CPA, with more than two decades of experience managing the finances of media, creative, PR agencies and more, he shares his experience and explains the often hidden costs to agencies and their clients of long paymen…

M

Managing Marketing

1
Phil Hwang, Michael Vaudrey And Darren Talk On The New Role Of Transcreation 42:58

1y ago42:58

42:58

Philip Hwang is the APAC Head of Strategy and Michael Vaudrey is the APAC Head of Transcreation at SGK, a global brand experience company. They discuss the role of transcreation globally and the complex market drivers that make transcreation an increasingly important capability for brands. They share the importance of culture in developing and main…

M

Managing Marketing

1
Matt Farrugia And Darren Discuss The Marketing War Chest 44:07

1y ago44:07

44:07

Matt Farrugia is the managing partner and co-founder of The Mutiny Group, a marketing technology company that provide brands and their organisations with AI- data analytics platform to analyse and inform marketing and business decisions around marketing mix modelling (MMM) and return on marketing investment (ROMI) at the speed of data. He shares hi…

M

Managing Marketing

1
Santa Claus And Darren Discuss The Marketing Of Christmas 44:53

1+ y ago44:53

44:53

Ho! Ho! Ho! He is the Production Manager of Toys. The Strategy Planner of Distribution. And the Chief Creative Officer of Christmas. A little Sparrow has told us that Santa Claus is coming to town. And he knows who in media, marketing and advertising has been naughty and who has been nice. After the past two years of pandemic blues, we talk with Sa…

M

Managing Marketing

1
Dan Ingall and David talk Independence, Retail And Resignations 42:33

1+ y ago42:33

42:33

Dan Ingall is CEO of Big Red Communications, a proudly independent and well-established advertising agency with a rich heritage of great work, particularly in the retail category. Dan and David discuss the essence of great retail advertising and retail clients, in the process debunking some myths and stereotypes about what working with ‘retailers’ …

Podcasty warte posłuchania

SPONSOROWANY

Managing Marketing Podcasty

Download the App!

Podcasty warte posłuchania

SPONSOROWANY

Skrócona instrukcja obsługi