Allissa Haines and Michael Reynolds bring you the leading podcast discussing the business side of massage therapy and how to grow your practice.
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Fun. Informative. Professional. "Align with The Massage Business Mama" comes to you with a combined 22+ years experience in the massage biz as entrepreneurs. Providing actionable tips and resources. Beca an off-grid living, quirky, trail-running, massage therapist, esthetician, and yogi offers her business and wellness perspective to you with a highly caffeine-fueled compassionate wit. Ali, your hard-working, driven, creative mom, massage therapist, business owner, lover of friend gatherings ...
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Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.
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Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses
Candice Eisner, happy little biz
A chat about the realities of running a Massage Therapy practice - or any health, wellness or fitness business, really! Currently in mini-series format, where we do 3-5 episodes that deep dive into a topic. You’ve probably got great hands-on skills and work well with your clients one-on-one. Most of you have that stuff down. But it’s the stuff "beyond the massage table", beyond the treatment room, office or studio, that you might need advice on. How do you run your business and make it a suc ...
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EP 181: How to stop feeling gross about marketing (and maybe even get excited about it)
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In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business. Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy. “If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good …
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EP 180: How to get motivated to work on your massage or bodywork business
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This week’s episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice. Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague. This week on the Do It With Intention Podcast: Learn about the power and gratification …
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EP 179: The 2 biggest mistakes bodyworkers make with their websites (and what to do instead)
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This week’s episode is Part 2 on how to improve your online presence. Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website. This week on the Do It With Intention Podcast: Find out the best ways to attract clients by NOT talking about yourself. Instead, think of your website as a mir…
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EP 178: Three things you can do today for a website that works
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In this week’s high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence. I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity). “If you’re not 100% happy with your website, it can be…
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EP 177: What to say when people give you (bad) business advice
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This week’s episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level. Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren’t sure what to do. Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad …
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EP 176: STUDENT SUCCESS STORIES - Gaining traction in your bodywork business with Heather Longoria
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In this episode I speak with Heather Longoria, a Bodywork Project student, who talks about how she got started in bodywork and how her practice escalated through hard work, savvy networking, and a mentoring program in alignment with her goals. Listen in as Heather describes how she built her bodywork business with authenticity by taking the natural…
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EP 175: How to find support that's right for you
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This week’s episode revolves around the crucial topic of getting help on the business side of your massage or bodywork business. Tune in to learn how to go about asking for support, where to look for help, and how to connect with a potential mentor/adviser/coach. “If you make the decision that you want to get support for your bodywork business, the…
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EP 174: So you got certified... Now what?
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In today’s episode I do a deep dive into certification — why to pursue it and how it will (or won’t) affect your massage or bodywork business. Tune in to learn the pros and cons of certification and whether it is for you. This week on the Do It With Intention Podcast: Find out how getting certified in a modality can build confidence, which often le…
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EP 173: Why bootstrapping your massage or bodywork business isn't a smart idea
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You cannot do everything on your own, and asking for assistance is not a crime. Even bootstrappers — people who think they can do it all by themselves — need help. In this first episode of 2024 (Happy New Year!) I talk about how pride (and maybe some stubbornness) can mask reality and what you need to do for your massage or bodywork business. This …
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EP 172: Making a commitment to your massage or bodywork practice
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In this final episode of 2023 I ask a simple question that should be answered by every massage and bodywork practitioner: Have you made a true commitment to your practice? Listen in to learn 3 things you can do right now to get you on a path toward a successful and sustainable practice in 2024. This week on the Do It With Intention Podcast: Learn h…
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EP 171: How building your practice is like a bodywork session
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In this week’s podcast, I take a deep dive into how helping people with massage and bodywork, and your efforts to create a successful business are part of the same path. This week on the Do It With Intention Podcast: Learn how to use integrity to enhance your bodywork sessions AND your business. Find out how to identify “imposter syndrome,” and how…
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EP 170: Defining success in your bodywork business
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It’s time to reflect on your massage or bodywork business — where it’s going, where you want it to be, and how you’re going to get it from here to there. Tune in and hear several ways bodyworkers define success, and get ready to redefine your own idea of what being successful means to you. “Once you’ve thought about this question and you have the c…
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052: Empowered Practitioner —a safety workshop for massage therapists
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In today's episode, we delve into a crucial topic that affects every massage therapist's professional journey: safety. Join us as we explore the essence of our upcoming workshop, "Empowered Practitioner — A Safety Workshop for Massage Therapists." Discover how this workshop can transform your practice and empower you as a massage therapist. Our wor…
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EP 169: What to do when things are slow in your massage or bodywork business
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This time of year is often a challenge for bodyworkers, but it doesn’t have to be. As we approach the holiday season, in this week’s episode I explore a few ways to respond when times are rough — in your massage and bodywork business, and in the world in general. “I wanted to give you a couple of things you can do — and a couple of things you shoul…
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EP 168: What to say when you follow up with people
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In this bonus episode of my series on Networking with Authenticity, I talk about what happens after you make a strong connection. Tune in to find out how to approach following up with other massage and bodywork practitioners. This week on the Do It With Intention Podcast: Learn why massage and bodywork business connections sometimes fail to materia…
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051: The Neuroscience of Stress with Charlotte Roden
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Episode 051: The Neuroscience of Stress with Charlotte Roden In this episode, we're delving deep into the fascinating world of stress and how understanding the neuroscience behind it can empower us to manage it effectively. We're joined by Charlotte Roden, an expert in stress management with a background in finance, neuroscience, psychology, and na…
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EP 167: Don't try to get new clients at networking events. Do this instead.
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In Part 3 of our series on Networking with Authenticity, let’s talk about what to say to make effective business connections for your massage or bodywork business. Believe you me — I’ve had some awkward situations in my early days of networking. But I learned from them, and so can you. Tune in to hear 3 ideas about effective networking that you can…
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EP 166: Networking with authenticity for your massage or bodywork practice
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In this episode we start an exciting new series about making business connections, aka networking, using genuine personal communication. Tune in to find out why businesses are trending away from digital platforms and toward IRL interactions. “How do you start networking if you’ve never really done it before? Here are 3 things that you can start doi…
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EP 165: The one question that can shift the energy of your practice
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In this end of summer episode, I delve into what type of client YOU are. Are you the kind of client you’d like to see walk through your door? Tune in to learn concrete ways to improve your massage or bodywork business — starting by looking in the mirror. This week on the Do It With Intention Podcast: Find out important questions to ask yourself tha…
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EP 164: Reflecting your values in your bodywork business with Candace Pantoga
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In this episode I speak with Occupational Therapist and Bodywork Project alum Candace Pantoga, who describes how her longtime work in social justice led her to give back to her community through Craniosacral Therapy. Listen in as Candace describes how she got involved in social justice issues and how she ultimately had to choose the best ways to ma…
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050: Show Up & Shine On Social Media with Stacey Hagen
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Get ready to amplify your online presence and connect with your dream clients! In this episode, we're thrilled to have Stacey Hagen, a marketing and visibility coach, share her wisdom on navigating the world of social media with authenticity and purpose. Stacey dives deep into the art of showing up confidently, crafting engaging content, and attrac…
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EP 163: How to say thank you when you get a referral
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In this episode I share with you the best way to get new, quality clients for your massage and bodywork business. Give it a listen to find out 3 ways to thank a person who referred clients to you. And a couple of things you’ll want to avoid. “There’s no higher act of respect for you and your work than a referral. The client believes in you and your…
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EP 162: Using AI to market your business (or not...)
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In this episode I pit real intelligence against the artificial kind so much in the news these days. Is AI a savior, or will it lead to our demise? Listen in as we process a topic for massage and bodywork therapists that is moving at warp speed and is often not easy to comprehend. This week on the Do It With Intention Podcast: Learn how AI generated…
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049: Diversifying Your Income with Soul Care Coaching with Christine Boye
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In this episode of "Align with The Massage Business Mama," we are joined by Christine Boye to discuss diversifying by becoming a "soul care coach" – yes, you heard me correctly, that's soul care, not self-care. Alongside her soul care work, Christine Boye is also a doula, cancer survivor, and podcast host. We explore the world of soul care, a realm…
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EP 161: The downside to high tech in your bodywork business
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In this state of the art episode I delve into the hot topic of the latest and greatest technology — AI, platforms, digitization — and whether they can help your business. Listen in as I get up on my soapbox and declare that high tech is not necessarily the answer to the question: Do I need to use the most recent scientific knowledge to improve my m…
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EP 160: Do you need an elevator pitch? (and other quandaries)
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In this Welcome to Summer episode, I delve into The Elevator Pitch. What is it? Where did it come from? How do you create one? Is it even necessary? Choose your floor number and tune in for some up and down commentary on a common business tactic. This week on the Do It With Intention Podcast: Find out why The Elevator Pitch isn’t vital for massage …
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048: Taking Care of Your Mental Health is Cool
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This episode of "Align with The Massage Business Mama" is a nugget. A gentle reminder of what we all already know! That it is important and even cool to take care of your mental health! We aim to break the stigma around mental health and encourage open conversations about our emotional well-being. It's easy to neglect our mental health in today's f…
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EP 159: SELLING WITH INTEGRITY -- Re-framing the sales conversation
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In the final installment of the Selling With Integrity series, I share more mythbusters around the sales conversation and fresh ways to re-think this often icky topic. Join me as I talk about how inviting a person to work with you is a savvy approach, detachment from the outcome is crucial, and why it’s so important to be prepared when a client acc…
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EP 158: SELLING WITH INTEGRITY -- Truly connect.
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Continuing our Selling With Integrity series, today I share with you the most important and basic piece of the sales conversation — or any conversation for that matter. I’ll reveal some common misconceptions about selling and how you can make your sales conversations less stressful. This week on the Do It With Intention Podcast: Hear some things I’…
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EP 157: SELLING WITH INTEGRITY -- Listening with intention
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We continue this week with our Selling With Integrity series. Although we didn’t sign up as salespeople when we chose to be massage and bodywork practitioners, we still need to be able to have a solid, intentional conversation around sales. In today’s episode, I’ll share with you some mistakes I’ve made in the sales side of my business so you won’t…
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047: Money Mindset for Massage Therapists
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On this episode of "Align with The Massage Business Mama," we are joined by Christine Walsh — a money mindset strategist, mentor, and speaker who has used her 25+ years of experience in finance and accounting to help visionary businesswomen master their inner money game. Founded in personal growth and practical strategies, Christine brings clients …
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EP 156: SELLING WITH INTEGRITY -- The downside to upselling
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In this week’s installment of the Do It With Intention podcast, I begin a new series called Selling With Integrity. While most massage and bodywork therapists did not get into the business to generate sales, it’s still a crucial part of every practice. And it doesn’t have to feel gross. Listen in as I talk about some common myths around selling — m…
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EP 155: HEALTHY BUSINESS BOUNDARIES -- Your Wait List
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In this week’s episode we finish our series on healthy boundaries on the business side of your massage or bodywork practice. Even if you think your boundaries are strong, listen in because there’s always room for improvement — so you can honor your clients and yourself. You’ll learn what a Wait List is, when you’ll need one, and why it’s important …
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046: When Is It Appropriate To Discount Your Massage Services
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Some believe that therapists should never discount. But here at Align with The Massage Business Mama, we believe there are times when it is appropriate! NOT all the time, but certainly at times. And today, we get into our top 4 times when we think it is appropriate to discount your services.
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EP 154: HEALTHY BUSINESS BOUNDARIES -- Being available for clients
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Just as we need healthy boundaries on the therapeutic side of our practice — things like keeping our professional lives separate from our private lives — we also need solid boundaries in our business. In this week’s episode of the Do It With Intention podcast, I dive into honoring healthy business boundaries, specifically around your appointment sc…
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E462: Final Episode – What We’ve Learned in 8 Years of Running Massage Business Blueprint
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Allissa and Michael say goodbye to Massage Business Blueprint and share what they've learned from providing educational and marketing content for the last 8 years. Full show notes and transcript available at https://massagebusinessblueprint.com/e462-final-episode-what-weve-learned-in-8-years-of-running-massage-business-blueprint Need clear, effecti…
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While it may seem funny that we have the power to "fire" our clients, the truth is that if clients aren't honoring the boundaries, policies, and procedures we have set up in our practice, we have every right to put them on the chopping block. And while it might seem scary at first, the idea of conflict and loss of income, sometimes moving forward i…
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E461: Brilliant Ideas from Other MTs
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Our collection of favorite hacks from and for massage therapists. Full show notes and transcript available at https://massagebusinessblueprint.com/e461-brilliant-ideas-from-other-mts Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account? Our beautiful, 14-page guide will h…
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EP 153: HEALTHY BUSINESS BOUNDARIES -- Saying no
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In this week’s episode I share how creating and honoring boundaries teaches your massage and bodywork clients how to treat you with respect and integrity. There are several situations where clients can try to push boundaries, and you need a good way to say, “No.” Today, we’ll look at clients trying to get an appointment outside of your scheduled ti…
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E460: Is My Cell Phone HIPAA Compliant?
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HIPAA compliance can feel confusing. Allissa and Michael discuss how to make sure your cell phone is HIPAA compliant for business purposes. Full show notes and transcript available at https://massagebusinessblueprint.com/e460-is-my-cell-phone-hipaa-compliant Need clear, effective steps you can take to bring new clients into your massage office to f…
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E459: Family Boundaries & Your Massage Business
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When your family doesn't quite get what it's like to run a business, making decisions about time can be challenging. Allissa and Michael dig into how to set boundaries, what they may look like, and why it's important to establish healthy boundaries. Full show notes and transcript available at https://massagebusinessblueprint.com/e459-family-boundar…
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EP 152: HEALTHY BUSINESS BOUNDARIES -- Starting and ending on time
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In this week’s episode, I answer a common question from listeners about massage and bodywork business boundaries — and how they can help create a safe container for your clients. And I share some surprising misconceptions about time management. If you’ve ever struggled with managing your time in your practice, this episode is for you! This week on …
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E458: Your Perspective on Time in Your Massage Practice
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How do you think about time? Allissa and Michael discuss how to look at your time, reframe your thinking about time, and how to make the most of the time you spend working in your massage business. Full show notes and transcript available at https://massagebusinessblueprint.com/e458-your-perspective-on-time-in-your-massage-practice Need clear, effe…
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E457: One Thing at a Time in Your Massage Business
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Allissa and Michael discuss how having a clear and focused strategy and doing one thing at a time will help you run your business, instead of your business running you. Full show notes and transcript available at https://massagebusinessblueprint.com/e457-one-thing-at-a-time-in-your-massage-business Need clear, effective steps you can take to bring …
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EP 151: BEST OF SERIES -- Making the pivot to open your own practice with Kori Frieling
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It takes a lot of courage to make the leap to start your own massage or bodywork practice when you’ve been working for other people for your entire career. But having a mentor and colleagues to help you throughout the process could be just what you need to start! I’m thrilled to have one of my students from The Bodywork Project, Kori Frieling, on t…
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044: Retirement Planning for Massage Therapists with Sheri Rozeski
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Us massage therapists are not notoriously known for our financial savvy. Having a scarcity mindset or "Starving Healer Syndrome" unfortunately describes an awful lot of us in the healing professions! We operate from the belief (often unconscious) that we don't deserve to become wealthy or even financially comfortable from the work we perform. But T…
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E456: How to Handle Mismatched Clients in Your Massage Business
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Allissa and Michael discuss how to attract the right kinds of clients for your skill set. Full show notes and transcript available at https://massagebusinessblueprint.com/e456-how-to-handle-mismatched-clients-in-your-massage-business Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and you…
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EP 150: BEST OF SERIES -- Finding time to build your practice with Liz Allen
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Today on the Do It With Intention podcast, Liz Allen joins us for an insightful conversation about her journey to find direction and support for her evolving practice -- all while the outside world was changing with the pandemic, and her family was growing. Liz shares how she was able to translate her passion for her work into a more intentional bu…
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Not sure what a "Brand Identity Kit" is or why you need one for your massage business? Michael and Allissa get into the details of why you need one for your business. Full show notes and transcript available at https://massagebusinessblueprint.com/e455-what-is-a-brand-identity-kit Need clear, effective steps you can take to bring new clients into y…
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EP 149: BEST OF SERIES -- Creating new offers to serve your clients with Julie Taylor
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Over the past year it has been so inspiring to watch my Bodywork Project students pivot their businesses during the pandemic to continue being of service to their clients. I am thrilled to have Julie Taylor, an experienced nurse practitioner, herbalist and reflexologist, join me on today’s episode as she shares her experiences in doing what she has…
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