David Reibstein is the host of Measured Thoughts radio show (on Wharton Business Radio, Sirius XM Radio Channel 111. Measured thoughts offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. The show is composed of one-on-one informal discussions with today’s top CEOs and CMOs to provide a candid look at the state of marketing measurement today.
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Guest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota
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35:06Guest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota by by David ReibsteinAutor: by David Reibstein
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Guest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute
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36:12Guest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute by by David ReibsteinAutor: by David Reibstein
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Guest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping Centers
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35:03Guest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping Centers by by David ReibsteinAutor: by David Reibstein
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Guest, 11/12/18: Karl Wirth, CEO & Founder, Evergage
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35:13Guest, 11/12/18: Karl Wirth, CEO & Founder, Evergage by by David ReibsteinAutor: by David Reibstein
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Guest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola
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34:50Guest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola by by David ReibsteinAutor: by David Reibstein
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Guest, 10/29/18, Collin Holmes, Founder & CEO, Chatmeter
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34:21Guest, 10/29/18, Collin Holmes, Founder & CEO, Chatmeter by by David ReibsteinAutor: by David Reibstein
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Guest, 10/22/18: Beth Comstock, CMO, GE
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34:57Guest, 10/22/18: Beth Comstock, CMO, GE by by David ReibsteinAutor: by David Reibstein
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Guest, 9/24/18: Denise Karkos, CMO, TD Ameritrade
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34:15Guest, 9/24/18: Denise Karkos, CMO, TD Ameritrade by by David ReibsteinAutor: by David Reibstein
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Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers
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36:04Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers by by David ReibsteinAutor: by David Reibstein
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Guest, 9/10/18: Ross Kimbarovsky, Founder & CEO, Crowdspring
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35:05Guest, 9/10/18: Ross Kimbarovsky, Founder & CEO, Crowdspring by by David ReibsteinAutor: by David Reibstein
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Guest, 8/6/18: Brad Haley, CMO, IHOP Restaurants
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34:31Guest, 8/6/18: Brad Haley, CMO, IHOP Restaurants by by David ReibsteinAutor: by David Reibstein
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Guest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation
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35:34Guest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation by by David ReibsteinAutor: by David Reibstein
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Guest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShare
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35:28Guest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShare by by David ReibsteinAutor: by David Reibstein
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Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo
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32:59Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo by by David ReibsteinAutor: by David Reibstein
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Guest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, Yelp
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37:12Guest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, Yelp by by David ReibsteinAutor: by David Reibstein
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Guest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden Knights
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35:18Guest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden Knights by by David ReibsteinAutor: by David Reibstein
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Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft
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35:52Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft by by David ReibsteinAutor: by David Reibstein
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Guest, 5/14/18: Bret Werner, President, MWWPR
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36:45Guest, 5/14/18: Bret Werner, President, MWWPR by by David ReibsteinAutor: by David Reibstein
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Guest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, Pinterest
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20:22Guest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, Pinterest by by David ReibsteinAutor: by David Reibstein
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Guest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors
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33:32Guest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors by by David ReibsteinAutor: by David Reibstein
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Guest, 3/19/18: Ray Elias, CMO of Hotel Tonight
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36:20Guest, 3/19/18: Ray Elias, CMO of Hotel Tonight by by David ReibsteinAutor: by David Reibstein
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Guest, 3/26/18: Aaron Shapiro, Founder & CEO of Huge
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35:58Guest, 3/26/18: Aaron Shapiro, Founder & CEO of Huge by by David ReibsteinAutor: by David Reibstein
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Guests, 4/2/18: Jennifer Zwilling, Sasha Koozel Reibstein
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53:41Jennifer Zwilling, Curator of Artisitc Programs at Clay Studio Philadelphia & Sasha Koozel Reibstein, Director of Boehm Gallery and Professor at Palomar CollegeAutor: by David Reibstein
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Guest, 4/16/18: Katie O'Reilly, CMO of the Philadelphia 76ers
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24:12Guest, 4/16/18: Katie O'Reilly, CMO of the Philadelphia 76ers by by David ReibsteinAutor: by David Reibstein
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Guest, 4/16/18: Anthony Larrisey, Founder of Industria Creative
29:44
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29:44Guest, 4/16/18: Anthony Larrisey, Founder of Industria Creative by by David ReibsteinAutor: by David Reibstein
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2/5/18: Shaz Kahng - Author, The Closer
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34:302/5/18: Shaz Kahng - Author, The Closer by by David ReibsteinAutor: by David Reibstein
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11 - 6 - 17 Measured Thoughts: Howard Blumenthal - Visiting Professor, The Annenberg School
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53:1811 - 6 - 17 Measured Thoughts: Howard Blumenthal - Visiting Professor, The Annenberg School by by David ReibsteinAutor: by David Reibstein
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11 - 27 - 17 Measured Thoughts: James Thomson - Author, "The Amazon Marketplace Dilemma"
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35:1011 - 27 - 17 Measured Thoughts: James Thomson - Author, "The Amazon Marketplace Dilemma" by by David ReibsteinAutor: by David Reibstein
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11 - 20 - 17 Measured Thoughts: Scott Svenson - CEO & Co-Founder, MOD Pizza
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35:4511 - 20 - 17 Measured Thoughts: Scott Svenson - CEO & Co-Founder, MOD Pizza by by David ReibsteinAutor: by David Reibstein
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