Najlepsze podcasty z kategorii: Media Club (2025)

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Shopper marketing in the age of retail media 6:43

8h ago6:43

6:43

In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets. Examples include Tillamook's strategy of keeping trade funds and retail media …

1
Will Netflix Pivot To Podcasts? 45:44

4d ago45:44

45:44

Channel 4 reveals their new drama slate. Heat magazine’s Boyd Hilton takes us through the ambitious line-up. Also on the programme: as Bradford’s year as city of culture continues, Lisa Campbell joins us to talk about the upcoming Creative Cities Convention, where she has just taken over as director. All that, plus: why Netflix might be turning to …

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Fall in Love & Make More Money with Astrocartography: Understanding the Cosmos with Arwa Ali 28:55

4d ago28:55

28:55

Did you know that your astrology chart gives you a unique relationship to the land you live on? Astrocartography explains how where you live brings specific energies, opportunities and challenges. If you’re worried that where you live might not be optimal for you, don’t worry because your luck can fluctuate depending on the astrological transits. U…

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Kids Media Club: On the ground at Kidscreen 2025 16:08

4d ago16:08

16:08

In this week's episode, the Kids Media crew are all together, live and in person, at San Diego for the Kidscreen Summit 2025. Jo, Emily, and Andy share their thoughts on the mood at the conference and which of the sessions they're excited to attend. Along the way, they also hear from other delegates and get their views on the conference and what it…

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Hunters ARE Evil - Hunter x Hunter ep. 116-118: Media Club Plus S01E37 2:26:59

5d ago2:26:59

2:26:59

Welcome to Media Club Plus: a podcast about diving into the media that interests us and the stories that excite us. This week we’re starting off with maybe the most important episode of Hunter x Hunter to date: a bottle episode featuring Gon’s emotional face-off with Pitou, and Killua’s emotional face-back with Gon (because Gon never turns around i…

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Starship Troopers with Angela Collier 1:16:03

28d ago1:16:03

1:16:03

Welcome to Episode 33 of the HoloGraham Media Club Podcast. In this episode, we're joined by theoretical physicist, YouTube science communicator, and verified book nerd Angela Collier (@acollierastro) to talk about Starship Troopers, both the 1959 novel by Robert Heinlein, and the 1997 movie directed by Paul Verhoeven. Got a book you want to discus…

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Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders 6:20

3d ago6:20

6:20

In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman critic…

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Retail Media's Next Challenge: Proving Real Results 10:24

4d ago10:24

10:24

In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight the challenges with ad placement performance transparency, while Alex…

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More retail media spend = More measurement scrutiny 7:17

5d ago7:17

7:17

In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of their investments, due largely to disparate data systems between retailers. Kiri delves into insights…

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Amazon Sellers Report More Fraudulent Customer Returns 8:59

6d ago8:59

8:59

In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and interviews with affected sellers. Addressing fraudulent activities such as customers returning damaged or different items, Kiri explains the complications of fulfillment methods—Fulfillment by Amazon …

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How Thrive Market Is Building A Different Type Of Retail Media Network 7:42

7d ago7:42

7:42

In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling revenue expectations and getting a quarter of brand partners to invest in the p…

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Overcoming Codependency, Perfectionism + People Pleasing with Victoria Albina 32:49

10d ago32:49

32:49

Do you ever wonder why we keep saying yes to the behaviours that hold us back from the things we deeply desire? Why do we continue to say yes to the work, clients, pay rates, busywork, pushing and hustling that doesn’t actually fulfill us OR change our lives in the way we say we want? We all have a part of our inner world that developed survival te…

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Is Retail Media Part of Search, or Is Search Part of Retail Media? 8:59

10d ago8:59

8:59

This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search. Kiri explores discrepancies in how industry analysts, such as the IAB, WARC categorize retail media versus public perception, highlighted by a LinkedIn poll indicating that 73% view traditio…

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RAJAR Week, Celebrity Traitors & What's Next for Kay Burley? 37:48

11d ago37:48

37:48

In the club today: it’s RAJARs week - analyst Adam Bowie is here to run the numbers for the radio industry. Also on the programme: as the BBC celebrates record viewing figures for The Traitors... what can we expect from the celebrity version? Megan Carver (Carver PR) reveals the runners and riders. All that, plus: The Sun’s rebuilding its paywall..…

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Panel: The Biggest Retail Media Challenges That Keep These 3 Brand Leaders Up at Night 5:05

11d ago5:05

5:05

In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense pressure on budgets, the complexity of managing numerous retail networks, and the impact of inexperienced players driving up costs. Brian Dudzinski highlights the explosive growth and sustainabili…

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Kids Media Club: Get Ready to Wiggle! 43:15

11d ago43:15

43:15

In this week's episode of the Kids Media Club podcast, Jo, Emily, and Andy are beyond thrilled to be joined by the folks behind the cherished preschool phenomenon THE WIGGLES! Wiggles CEO, Luke O'Neill, and the legend and co-founder of the Wiggles, Anthony Field share their insights and experiences on a journey that started with them playing to sma…

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Amazon Alexa: Will We Get Beyond Checking The Weather? 9:42

12d ago9:42

9:42

This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova. We explore the reasons behind Alexa's stagnation over the past eight years, including reliance on outdated frameworks, complexities in voice response, user expectations for reliability, and …

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Panel: One Skill These 5 Retail Leaders Recommend for Newcomers in Retail Media 7:11

13d ago7:11

7:11

In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin focusing on the complexities of the reta…

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The Retailer's Dilemma: Block or Embrace AI Shopping Agents? 14:32

14d ago14:32

14:32

In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out its growing capabilities and current limitations. The conversation extends to the imp…

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Ready for Wealth? Pluto in Aquarius Season Money Talk in Business and Astrology 34:47

17d ago34:47

34:47

Are you feeling uncomfortable in your relationship with money lately? Well the fact that Pluto has recently moved into Aquarius, where he will stay for 20 years, might have something to do with it. It’s a time where power and accountability will be very present themes, and if you’re like me, you feel the growth in your relationship with money parti…

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The Lululemon Story [Book Review] 11:03

17d ago11:03

11:03

In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the innovative approach behind the brand's product development. Learn about the complications that arose …

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Is ITV’s Hacking Drama The Next Mr Bates? 39:33

18d ago39:33

39:33

Just as News UK wraps up its court battles... ITV announces a new drama all about them, starring Toby Jones as Alan Rusbridger. Media writer Tara Conlan tells us more. Also on the programme: The toxic world of the comedy industry is back in the headlines - writer and broadcaster Julia Raeside joins us on the member’s sofa to discuss the last few ye…

1
Beast Games Isn't Just A Hit—It's Amazon's New Retail Media Weapon 7:23

18d ago7:23

7:23

In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising. It discusses how Amazon leverages entertainment for improved targeting and personalization, driven by data and advertising revenue. The episode references Jeff Bezos' 2016 statement on Amazon…

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The Kids Media Club: Post Toy-Fair Hosts' Hang Out 38:03

18d ago38:03

38:03

January is almost over, Toy Fair London has wrapped and the Kids Media Club hosts are catching up to share their impressions and talk about what new trends they spotted and what toys to look out for in the year ahead Jo, Andy, and Emily also talk about the new Netflix report and the continued dominance of YouTube.…

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Gon Is the Imposing Presence - Hunter x Hunter ep. 113-115: Media Club Plus S01E36 2:41:41

19d ago2:41:41

2:41:41

Welcome to Media Club Plus: a podcast about diving into the media that interests us and the stories that excite us. The King is already gone, but there's a castle full of ants desperate to find and protect him. Gon and Killua have a brief encounter with Netero and Zeno on their way to find Pitou. Killua especially is having some sort of crisis (cri…

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Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media 8:00

19d ago8:00

8:00

Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to…

1
OpenAI's "Operator" Will Change How We Shop (And The Future of Retail Media) 13:32

20d ago13:32

13:32

In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves into the anticipated shift in retail media dynamics,…

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Retail Media Growth Will Slow in 2025: Here’s Why 10:14

21d ago10:14

10:14

In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing this trend: post-pandemic normalization, increasing ecosystem complexity, and mounting resistance from brands over m…

1
How to Attract Empowered Clients into Your High Ticket Offer: 3 Powerful Marketing Strategies 36:19

24d ago36:19

36:19

Calling all big hearted healers and creatives who KNOW you could be making SO much more in your business! Do you think that maybe your desire to help everyone is holding you back from REALLY helping those who can benefit from your unique genius and skillset? Are you holding back from fully owning the way you do because you’re afraid of upsetting ot…

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The History of Piggly Wiggly [Book Review] 11:08

24d ago11:08

11:08

In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of Clarence Saunders, the founder of Piggly Wiggly, who changed the grocery shopping experience in 1916 by allowing customers to pick their own groceries. The episode highlights Saunders' impac…

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Kids Media Club: Forecasting the Future of Toys and Media with The Insights Family 34:30

24d ago34:30

34:30

In this special Kids Media Club Podcast episode, brought to you by The Insights Family, Jo, Andy, and Emily are joined by Jack Day, Global Strategy Account Director, along with researchers Needa Khan and Udoy Nafis Oli, to discuss The Insights Family’s flagship annual report, Future Forecast, exploring the emerging consumer shifts and industry tren…

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Did Prince Harry Win? 47:58

25d ago47:58

47:58

Prince Harry settles with News Group Newspapers. Is that finally the end of the phone hacking saga? And has the press learned its lesson? Will Wood, head of PR firm Multitude Media, reflects on over a decade of trials and inquiries. Also on the programme: could Mr Beast buy TikTok? Jake Kanter, Investigations Editor at Deadline, reflects on a week …

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Online Channels Set to Drive CPG Growth in 2025: Retail Media Takes Center Stage 7:17

25d ago7:17

7:17

Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, which are driving all of the CPG growth in 2024 and are projected to account for two-thirds of growth in 2025. The report highlights the anaemic growth in physical stores, increasing profit margins, and the…

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VH1's Behind The Spirit - Hunter x Hunter ep. 110-112: Media Club Plus S01E35 3:09:36

26d ago3:09:36

3:09:36

Welcome to Media Club Plus: a podcast about diving into the media that interests us and the stories that excite us. It's been almost 20 episodes since the Extermination Team took a train to East Gorteau to prep for an attack on the castle and almost 40 since Gon and Killua warped to Kite, by chance, officially starting their journey to the most dan…

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Panel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers 8:23

26d ago8:23

8:23

Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed earlier in their careers. Learn the importance of storytelling with data, effective communication, simplifying complex insights, and creative analysis. This session is a great watch for anyone early i…

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LinkedIn: Your Retail Media Trend Radar 9:36

27d ago9:36

9:36

In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include following industry leaders and thought leaders, using the notification bell to get updates from high-value profiles, and employing the saved posts feature to revisit valuable content. Additionally, Ki…

1
Research from Amazon Reveals Ideal Ad Budget Allocation 8:02

28d ago8:02

8:02

Dive into groundbreaking Amazon Ads research report revealing what really works in retail media. We unpack four key findings from Amazon's own scientists: the superior performance of Sponsored Brand Video across all metrics, the impact of brand size on ad performance, the importance of targeting precision, and the surprising influence of retail act…

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Primal Branding: Book Review 10:41

1M ago10:41

10:41

Dive into Kiri Masters’ insightful review of the book Primal Branding as she unpacks the seven elements of the primal branding code that can revolutionize your retail strategy. From creation stories to sacred words, discover how these timeless principles foster deeper connections with customers. Kiri also shares practical applications of these elem…

1
Scotland Takes Aim At Traitors 41:51

1M ago41:51

41:51

In the club today - when does Out Of London actually mean... London? Rebecca Cooney, Insight Editor at Broadcast looks at the curious row that’s dominating Scottish TV this week. Also on the programme: wildfires across LA cause havoc for Hollywood. Karin Robinson, Senior Director of Strategy at Edelman explaisn the effect it will have on production…

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What's next after VP of Ecommerce? 11:05

1M ago11:05

11:05

Dive into the evolving landscape of senior e-commerce leadership roles, particularly the emerging "Head of Amazon" position. Discover why finding candidates who blend operational expertise with cross-functional influence is proving challenging for the emerging "Head of Amazon" position. We also explore compelling data on where VPs of e-commerce lan…

1
Kids Media Club: Hosts' Hangout 30:53

1M ago30:53

30:53

This episode is all chat, no guests; just hosts Jo, Emily, and Andy having a good old chinwag about all things kids media. Topics covered: The consequences of the potential TikTok ban What is and isn't popping on Netflix WWE and live programming on Netflix Thoughts on Kidscreen and Toyfair.Autor: Jo Redfern, Andrew Williams, & Emily Horgan

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Panel: How these 4 ecomm leaders educate their leadership teams 9:28

1M ago9:28

9:28

Join industry leaders from Monster Energy, Tom's of Maine, Petmate and Advantice Health as they share invaluable insights on educating leadership teams on e commerce & retail media. Learn how to translate complex e-commerce concepts into relatable analogies, discover why "complaining is not a strategy," and understand the power of full-funnel tacti…

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Is Amazon’s new ‘Retail Ad Service’ just a trojan horse? 7:40

1M ago7:40

7:40

This episode is inspired by Kiri Masters’ Forbes article, "Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?" published on January 13, 2025. Will retailers embrace Amazon's bold move into retail media technology? In this episode, we delve into the strategy that’s sparking both excitement and skepticism across the industry. From g…

1
They found Amazon's Rufus AI patent 9:59

1M ago9:59

9:59

In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training data, and visual label tagging are reshaping product discovery. Discover why traditional keyword optimization may soon be obsolete, and how brands can prepare for this AI-driven shift in Amazon's ecos…

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Kingdom of Prep: The J.Crew Story (Book Review) 11:09

1M ago11:09

11:09

Unpack Kiri Masters' fascinating review of the book "The Kingdom of Prep" delving into the details of evolution of J.Crew from catalog pioneer to modern retailer. Discover how J.Crew's early data-driven approach to customer insights mirrors today's digital strategies. Learn why resistance to e-commerce and the fast-fashion disruption from H&M and Z…

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