Mortgage Marketing Podcasty

In this episode I‘m joined by the Founder and Team Leader for The Mortgage Collective, Paige Bowman. We discuss her success on social media and the key difference between branding and building a personal brand. This episode is packed with actionable advice, so don’t miss it. Episode Breakdown: 01:30 - How Paige found mortgage 03:00 - Core skills fo…

This episode is the prequel to my recent conversation with Michael McAllister about becoming a NextGen Mortgage Originator. We talk about the evolution of marketing technology, the consumer journey and the new partnership Michael and I are announcing. Learn More About High Level Learn More About myAgent Classes…

In this episode, we dissect the crucial aspect of personal branding for mortgage advisors. We kickstart with defining personal branding as a strategy to build and promote an individual's unique, consistent image, emphasizing their skills and personality to meet business goals. Key components for this include establishing a unique value proposition,…

If you've been struggling to get traction and build your pipeline in this tough purchase market, I feel your pain… When the deals start to dry up and the bills start stacking up, it’s hard not to worry. Here’s the problem: when we gripe about our business, we tend to make the problem worse, not better. How do we get our mindset in check so we can s…

In today's must-watch episode, we unravel the intricate world of Mortgage Marketing, a vital tool for every mortgage broker aiming to escalate their business impact and income. Navigate through the current landscape of the mortgage industry with ease, as we dissect the fundamental roles and strategies to mark your prominence in the mortgage space. …

“It’s not just the visibility of you as a realtor, it’s the visibility of you as a community advocate, as somebody who’s active and engaged and involved.” In this episode I‘m joined by one of my favority people in Real Estate, Leigh Brown. We discuss her passion for helping people and her community, the necessity of relationships in Real Estate and…

A NextGen Mortgage Originator is one who embraces both the traditional sources of business like database, referral partners and an online presence using digital tools and platforms to attract and engage consumers directly. In this episode Michael McAllister, the founder of EmpowerLO and I unpack both the importance of becoming a NextGent Originator…

On this episode we talk with Sam May who's leading a small team of mortgage originators in the Solana Beach, CA area. They're on pace to close $100 Million in funded loans in 2023. Sam is crushing it with his local agents, teaching classes and building a well-known personal brand for his team. Listen in as we discuss how to identify your ideal clie…

Today we're bringing another Mortgage Marketing PRO member success story to you. What if you could host one or two agent classes per month and fund five loans or more every time you did. Would you be open to learning more? This episode features Louie Wickett with Homeside Lending and how he's funded 5 loans from teaching just two classes. Are you r…

“You don’t have to kill it, you don’t have to hit a grand slam, you just gotta get better. If you have that kind of mentality, good things will be on the other side of it.” In this episode I‘m joined by Arjun Dhingra, a two time Taekwon-do World Champion, Team USA’s Head Coach for Taekwon-do, and a Mortgage Banker with two decades of experience ser…

Mortgage Brokers looking to increase their impact and income using online methods will want to make sure to download this podcast. On the show, experienced Mortgage Professionals share their journeys, the challenges they've faced, and offer tips and advice for those just starting out in their marketing efforts. Listeners can tune in on their prefer…

Today's episode is a candid conversation about recruiting in the mortgage industry. The truth, lies and misconceptions about signing bonuses, compensation, company leadership and how to know when it's time to leave or time to stay at your current company. Andy Stewart is the VP of Operations and Dave Hendriksen is the SVP of Sales and Business Deve…

“If you can’t appreciate what we have now, who’s to say you’ll be any happier when you finally get what you say you want?” In this episode I‘m joined by John Israel, Mr. Thank You himself, a keynote speaker and relationship expert who helps companies big and small re-humanize their workplace and the marketplace as a whole. This is a great conversat…

If you’ve been trying to crack the code on attracting Realtor partners and failing, this insight will instantly turn things around, because chances are, you're scaring Realtors away without even knowing it! Think about it this way... If you’re presenting any semblance of selling, you’re going to be repelling. -Doren Aldana Things We Learned - How t…

On today's episode you get a sneak-peek inside one of our weekly Mortgage Marketing PRO Member coaching calls. We host four calls each month and one of those four calls features a special guest who is a subject matter expert. On this call, our guest is Kyle Draper. Kyle has helped thousands of REALTORS® and mortgage professionals leverage their per…

In this episode I‘m joined by Kelly Zitlow, the Sunshine Warrior, Mortgage superstar and friend, to discuss why and how she started using video to market herself and her business & what it’s done for her business since 2014! Kelly Zitlow has built her 27-year career as a Sr. Mortgage Advisor by providing honest, well-communicated, and knowledge-bas…

Paige Bowman is the founder and team leader of The Mortgage Collaborative based in Houston, TX. Her mission is to change people from renters into homeowners. She leads the #1 All Female Team in Houston and is on pace to fund $80 Million in 2022. She's also an avid traveler and self-acclaimed "sneaker-head." You can follow Paige on Instagram to conn…

“Our life comes down to what we do, and what we tell ourself.” In this episode I share the presentation I did in February at Momentum Builder 2023 in Las Vegas. Momentum Builder is an amazing event and community that you should put on your calendar for this coming February 2024! LEARN MORE In this talk, I give you 4 tactical steps to achieve a bull…

On this episode we catch up with Todd Duncan. He is the founder and CEO of the Todd Duncan Group, the most sought after coaching, training, and events company for high performing sales professionals, a 2X NYT bestselling author with over 17 books, and was a top 1% Loan Originator financing over 5,000 transactions in 12 years. The current mortgage m…

In today's episode I’m flying solo again as I talk about what it takes to create a growth mindset, building winning habits, and setting yourself up to achieve massive goals! Episode Breakdown: 01:00 - Takeaways from the "Foward Event" 02:29 - Why people don't accomplish their annual goals 05:07 - Mindset isn't the only thing, but it is the most imp…

If top Realtors aren’t giving you the time of day, and they see you as an annoying pest instead of a welcome guest, I feel your pain. Are you feeling stuck, wasting your time with the wrong Realtors who send you chaff (unqualified leads) instead of kernels (quality borrowers that close)? If you are sick and tired of chasing and groveling for busine…

On today's episode we talk about: Why attracting agents is more effective than chasing them. Tips on presenting and selling. The power of teaching agent classes to reach a larger audience and generate more referrals. Hosting events and creating valuable content for building relationships and growing a mortgage business. Tips on starting a podcast. …

In this episode we talk with Mortgage Marketing PRO Member Carmella McGonegal about how she's growing her mortgage referrals from agents by hosting agent classes. She shares her experience as a PRO Member and the impact to her business since joining. Episode Resources: Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here…

“Home can mean different things for different people!” In this episode I‘m joined by Srijana Giri, Senior Director at Freddie Mac to discuss what’s changed since our last discussion in the economy, at Freddie Mac and for Srijana herself. June is homeownership month; borrower circumstances are vast and unique…the housing industry needs to provide sm…

The current market has been a big challenge for most in the mortgage and real estate industry, but with the right strategies and the mindset, we can not just survive but THRIVE... and take market share like never before. How do we work through the fear and overwhelm and use this pressure to propel us higher? How do we use this tough market to take …

In this episode, John Cornish shares his expertise on how to improve the Google five-star review process for his business and his REALTOR partners. He shares his passion for helping REALTORs educate themselves on Google profile optimization and believes that by implementing his process, REALTORs can improve their online reputation and generate more…

“What’s happening now is that the market’s squeezing. It’s squeezing people UP if you’re good, know what you’re doing, and work hard, or DOWN & OUT if you don’t belong!” In this episode I chat with a new friend of mine, The Dallas Mortgage Man, Brian McCauley. Brian is a top-producing mortgage originator with 18 years of experience within the indus…

In this episode, we had the privilege of sitting down with Justin Stoddart, author of "The Upstream Model: Hidden Secrets to Building a Massive Referral Business While Crushing Big Tech Competitors". We dive deep into the concepts of moving upstream from Solicitor to Peer and Mentor. Here's a rundown of what we discussed: The traditional way of sel…

In this episode, we unpack how Glenda White closed over $7 Million in Agent Referrals (and how you can too) Episode Resources: Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group HereAutor: Mortgage Marketing Radio

There’s a difference between goals and standards. Goals are results we want to achieve and standards are the process by which we achieve those goals. In order to achieve champion-level goals, we need to have champion-level standards to match. How do we identify the dissonance between our goals and our standards? What are the consequences of staying…

Today is the 5-Year Anniversary of this podcast, and I can't believe how far we've come! In today's episode, we're taking a trip down memory lane, reflecting on some highlights, notable moments, and funny stories from our journey over the past five years. I also want to take a moment to express my deepest gratitude to all the incredible guests, lis…

In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive. Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition? In this epis…

Welcome to another exciting episode of Mortgage Marketing Radio! In this episode, we have a special guest, Matt Weaver, joining us. Matt is not only the #1 purchase loan originator in the nation but also an expert in leveraging real estate agent partnerships for his business. During our conversation, Matt shares his valuable insights on how he cons…

“You have to be able to diversify, and the way you’ve always done business may not be the way that you continue to get new business, right now and you have to be open to that.” In this episode I‘m joined by Michelle Dugan and Ashley Miller, best friends and co-hosts of the Blondes Have More Funds Podcast, just as they’ve relaunched for their third …

In this episode, we dive into the world of real estate and uncover the strategies that mega agents use to effectively convert leads into clients. Our special guest, Grant Wise, a renowned expert in content and video marketing, joins us to reveal the secrets behind successful lead conversion through the power of connection. Grant shares his wealth o…

Welcome to our latest episode of the podcast, where we bring you stories of people who have achieved great success in their careers. Today, we are joined by Chris Coghill, a loan officer who has closed an impressive $36 million in loans referred by real estate agents. Chris has achieved this by teaching agent classes and building relationships with…

In this episode I‘m joined by Sam Silverstein, Founder of the Accountability Institute, Keynote Speaker and Best Selling Author, just as he was coming off the stage at the Texas Mortgage Bankers Association annual conference. We discuss accountability and how so many lenders and real estate agents misunderstand the fundamental concept of accountabi…

In this episode, we speak with Spencer Dusebout, CEO of Aidium, a leading CRM platform. Spencer shares his insights and expertise on How to Get Maximum ROI from Your CRM, providing practical tips and strategies for getting the most out of your CRM investment. From understanding the key features and capabilities of your CRM platform to developing ef…

In this episode, we speak with Shivani Peterson, a trusted advisor and consultant who has helped countless clients and partners build strong, lasting relationships based on trust and transparency. Shivani shares her No B.S. Guide to Unlocking Trust, revealing the key principles and strategies that have helped her clients achieve success in their bu…

In the face of the current "market shift" with hyper-competition, low inventory, rising rates and inflation, most mortgage pros are struggling to survive let alone thrive. Is there a fast, efficient, expedient way to grow your income in the face of this market storm, so you can win in any market--not just a fair weather market? In this episode, new…

Our special guest for this episode is Quinton Harrris. He's a VP with Bank of England Mortgage. In 2011, he challenged his team to go on a journey with him to change the industry’s traditional lending model. The challenge succeeded, and together they have become the #1 branch in the organization for 6 years in a row while gaining a #1 market share …

On this episode we're talking with top producing Mortgage Loan Originator Kyle Wright with American Pacific Mortgage. Kyle closed 138 loans in 2022 with a balance of 90% purchase. His primary source of business is real estate agents but you'll hear how Kyle is teaming up with agents to co-invest in online paid leads. This is a crash course in how t…

“If you’re only focused on getting a prospect & you’re not retargeting them, you’re going to have a difficult time in that conversion process.” In this episode I‘m joined by Travis Thom, a Facebook Marketing Strategist and social media ad guru. He is the Founder of Elevated REM and the CEO of WalledGardenHQ and he’s got some KILLER advice on advert…

If you’re facing constant rejection from Realtors, it’s natural to get frustrated. In a market where everyone and their dog is chasing after the same agents, we need to be able to stand out to ensure that we attract them vs. repel them. How do we get Realtors to not only give us the time of day, but actually get them eager to work with us? How can …

“The only relationship you’re ever really having, is with yourself.” In this episode I‘m joined by a returning guest who has given us some of our most listened-to episodes. He is the Founder/CEO and Head Coach of Performance Experts Coaching, Tim Braheem! We cover a lot of ground in this episode including: the best ways to build relationships, how …

In this episode, we go deeper on the topic of becoming more financially literate to become a trusted advisor for our clients and convert more prospects. We also talk about the impact of ChatGPT and how to leverage this tool for your business. Episode Resources: Join Borrow Smart University The National Institute of Financial Education Facebook Grou…

“Even if you know NOTHING about it, you’re not behind at all…You can go from rookie to top 1% expert in 24 hours!” In this episode I‘m joined by returning guest and Founder and CEO of InstaMortgage, Shashank Shekhar. He’s an expert that would have tons to share on any topic, but today we’re focusing on ChatGPT and the AI tools that everyone is talk…

The mortgage industry is filled with myths and alot of times, mortgage professionals are not aware about the truth. Believing these myths can have a negative impact on our success. How do we understand these myths and ensure we don’t fall victim to it? How do we increase our awareness in the industry and use it to propel us forward? In this, I dive…

Today, we're getting a glimpse inside the Members Only Coaching Call from Mortgage Marketing Pro. If you like what you hear, join us at the link below! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Get More Agent Referrals Here Join the Podcast Facebook Group HereAutor: Mortgage Marketing Radio

“Attention has shifted, it’s time for you to make the shift as well, or you’re going to get blindsided.” In this episode I‘m joined by my great friend Josh Pitts, Chief Enthusiasm Officer at Shred Media. A Mortgage Pro who’s not only learned how to show up on social media, but teaches others how to do it as well. We discuss the number one secret to…