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Our goal in this podcast is to support natural product brands, dietary supplement companies, functional food and beverage companies, and nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to business ops, supply chain, quality, science and regulatory, manufacturing, marketing, strategy, branding and more.
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Do you wish you could get rid of your child’s eczema? Do you want an actionable plan to heal their skin problems? Do you wish there was a natural way to cure them instead of turning to chemicals and pharmaceuticals? Hey, I’m Andra McHugh and I’m so excited you’re here at Eczema Kids. I remember the feelings of despair when I looked at my two itchy, bleeding red kids. I was exhausted from quieting tears of pain and discomfort all night, frustrated with the lack of help from traditional doctor ...
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Hi Team, Today we're embarking on an eye-opening journey into the vital world of gut health and how it holds the key to healing our precious little ones from within. As a parent, I know firsthand the frustration of seeking answers and finding a lack of discussion surrounding pediatric gut health. That's why we're dedicating this episode to unraveli…
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Hi Eczema Parent Warriors, Today we welcome guest expert Brooke Harmer, a certified postpartum nutritionist, women's health coach, and mother of two. Brooke shares her journey of overcoming postpartum anxiety, autoimmune illness, and gut issues, leading her to delve into holistic nutrition. With a passion for empowering mothers, Brooke emphasizes t…
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Hi Team, The journey of parenthood often feels like navigating uncharted waters. I vividly remember immersing myself in the pages of "Brain Rules for Baby" when my eldest was just a tiny bundle, and the insights within shook me to my core. Discovering that experts adamantly advise against exposing children to screens before the tender age of two wa…
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Hey Eczema Parent Warriors, Discover why topical remedies are incredibly effective for children with eczema due to their compromised digestion and liver function. Learn how these remedies bypass the liver and stomach, delivering essential nutrients directly to the tissues for improved detoxification and overall skin health. It's exciting! Take Care…
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We've covered one year of interviews with the top marketing and business experts in and out of the Natural Products Industry. From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of …
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Hi Eczema Parent Warriors, As parents, we encounter a multitude of daily hurdles in nurturing our children. From managing temper tantrums to navigating homework battles and potty training, the journey is filled with its share of challenges. And let's not forget the persistent itchiness and rashiness that brings us together here every Tuesday. It's …
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In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febrez…
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Hey Team, As parents of children with eczema, we understand the relentless battle against the persistent itching, redness, and discomfort that often accompany this condition. In our quest for relief, we often explore various avenues, including supplements, to address the root causes and soothe our little ones' irritated skin. In my experience, I've…
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Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal…
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Greetings, wonderful parents! It's Andra McHugh, back with part two of our itch-busting series, delving deeper into soothing the relentless itch of eczema in our precious little ones. Amidst the challenges of eczema, we've discovered an array of natural solutions right within the comfort of our homes. Today, we're diving into modifying our environm…
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When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; it's about enriching your customers' lives with messages they can't wait to open. From showcasing the profo…
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Hey there, fellow parents of eczema champs! Let's talk about the itch that comes with eczema – the constant nighttime scratching, the daytime discomfort, and yes, even the itch that finds its way through those adorable pajamas. It's tough seeing our little ones itching and feeling miserable in their own skin. But worry not, because I've got some na…
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Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. Together, we dive into the n…
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Hey Eczema Warriors, Today, I want to take a moment to dive a little deeper into our journey because, let's face it, we're all in this together – navigating the shared human condition and all its quirks. So, buckle up because I'm about to spill the beans on how we hit the reset button on our lives, why we decided to rewrite our history, and how you…
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Unlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional. We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture a community around your brand. We dissect the hidden treasures of point-of-sale systems, spill the beans on the …
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Hey Friends, Valentine's Day is upon us and for my kids, Valentines is synonymous with chocolate, but for parents of children with eczema, navigating this sweet-filled holiday can be tricky. While chocolate is a beloved treat for many, its effects on skin health, particularly for those with eczema, require a closer look. So today, we'll explore the…
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Venture into the heart of the natural products industry with co-founder of Save Naturally, Billy Jones. Join us for an episode where Billy sheds light on product demonstrations, his company's innovative cost-savings platform, and why he champions the underdog: independent retailers. As we navigate the delicate dance between manufacturers and indepe…
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Hi Eczema Parent Warriors, Welcome to another episode of the Eczema Kids Podcast! In this episode, we dive into the challenges of navigating conflicting and overwhelming information surrounding eczema. From societal norms that may not align with our kids' healing journey to the constant barrage of conflicting advice, we discuss the uphill battle pa…
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Peel back the layers of creating a trust-rich website, using storytelling to captivate your audience, to climb the search engine ranks, and craft a social media presence that truly engages with customers. Today your hosts will take you through the intricacies of email marketing, show you how to transform those fleeting website visits into a thrivin…
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Hi Eczema Parent Warriors, Navigating the delicate balance of parenthood, especially when a child is grappling with eczema, often involves confronting unpredictable challenges like night wakings and itching. While the duration of sleep may be beyond our control due to these unforeseen disruptions, we wield significant influence over the time we cho…
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Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris's unique journey from graphic design to the natural products industry maven is not just inspiring; it's a testament to the passion that…
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Hey Eczema Parent Warriors, Welcome to another episode of Eczema Kids where we explore natural healing and comfort. In today's episode, we dive into the world of eczema and how you can leverage the power of food to unlock your child's digestive potential and finally find relief and healing from eczema. Get ready to unlock the secrets of a gut-healt…
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Find the secrets to becoming the go-to destination for natural products in your local area! In our latest podcast episode, we look at the competitive world of natural products retail. We start with a deep dive into local digital marketing. You'll learn why a mobile-friendly website and a slew of positive online reviews are not just nice to have, bu…
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Hey Friends, In this episode, join us as we unveil the groundbreaking Eczema Kids Skin Comfort System – a transformative trio of soothing steps that revolutionizes pediatric skincare. Dive into the world of herbal oils, the gentle cleansing agents that form the foundation of our innovative approach, providing a nurturing base for delicate skin. Exp…
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Unlock the secrets to nurturing customer loyalty and trust with the expertise of marketing guru John Jantsch. This episode is a treasure trove of strategies for local retailers in the natural products industry, aimed at creating connections that go beyond the transaction. From debunking myths to providing personalized experiences, we've got you cov…
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Hey Eczema Parent Warriors, Join us as we usher in the new year with a mindset focused on resilience, positivity, and effective solutions for managing eczema challenges. Together, let's make 2024 a year of breakthroughs, comfort, and thriving skin for your little ones! Take Care, Andra P.S*******I'm excited to share some fantastic news with you - t…
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Hey Friends! In today's episode we delve into conventional approaches and shed light on alternative solutions for children experiencing eczema. Join us as we navigate the complexities of managing eczema, questioning why standard recommendations may not sit well with parents. From the steroid debate to holistic alternatives, we unravel the layers of…
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Unlock the potential of your brick-and-mortar store by harnessing the power of e-commerce, and discover how it could transform your business from local favorite to a global contender. Tina and Amanda are here to walk you through the expansive universe of online retail, shedding light on how to keep your cash registers ringing even when the physical…
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Hey Friends, In this insightful podcast episode, we delve into the intricate world of eczema triggers, offering a comprehensive guide on how to identify and navigate them effectively. From common culprits to the often overlooked, we explore the diverse factors that can impact eczema flare-ups. Unveiling practical strategies, our discussion aims to …
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Are you ready to uncover the secrets of running a successful natural products store from the insider's perspective? Join us as we delve into an enlightening conversation with our special guest, Cady Kuhlman, a passionate advocate for health and wellness and a next-generation owner of Nutrition World in Chattanooga, Tennessee. Cady shares her unique…
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Hi Friends, In today's special episode, I engage in a candid dialogue with my husband, Courtney McHugh, delving into the intricate aspects of our parenting, marital, and healing journey with our children. Our hope is that by sharing our experiences openly we can provide support and encouragement to other parents facing similar challenges. Remember,…
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On this episode of the Natural Products Marketer… Ever wondered why your website isn't performing as well as you'd like? You're not alone! Today Tina and Amanda unravel the mystery of underperforming websites and expose the five common mistakes you might be making. They'll show you how to simplify your user interface, properly utilize Google Analyt…
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Hi Friends, Welcome to another episode of the Eczema Kids Podcast! Today, we're diving into game-changing concepts from James Clear's "Atomic Habits" because they each have the potential to make a significant impact on your child's eczema healing journey. Just as Clear's methodology has empowered countless individuals to make positive changes in th…
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On this episode of the Natural Products Marketer… Are you a small-scale natural product retailer caught in the web of colossal competitors like Amazon and big box stores? Fret not! Our engaging chat with seasoned entrepreneur, Mike Maddock, unveils how you can transform your business size into your secret weapon. Today, we expose the power of intim…
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Welcome to a special episode of the Eczema Kids Podcast! Today I sat down with the inspiring Jodi Scott, the creator of Green Goo Herbal Skincare, to explore the transformative journey of healing eczema in children. Jodi's expertise and passion for harnessing the gifts of nature in her skincare formulations have provided countless families with a n…
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Happy Thanksgiving Eczema Warriors! In the spirit of gratitude and family wellness, I am helping you create a delicious and eczema-safe Thanksgiving menu that not only satisfies the taste buds but also promotes skin health. This thoughtfully curated Thanksgiving menu not only celebrates the joy of the holiday season but also emphasizes the importan…
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How to Pay for Marketing with Marketing... Could marketing strategies be the key to boosting your business? Today Tina sits down with co-host, Amanda Ballard to ruminate on how to make your marketing pay for itself. She detailed the power of co-op advertising, highlighting the necessity of having a dedicated person manage the program for it to effe…
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Hi Team, Welcome to another episode of Eczema Kids! Today we have a special episode lined up for all you parents out there who are on a mission to provide healing meals for your little ones struggling with eczema. I know how challenging it can be to consistently serve eczema-friendly meals, but fear not! In today's episode, we're going to share sev…
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On this episode of the Natural Products Marketer… What if you could unlock the secrets to a thriving business in the natural products industry? We sat down with industry veteran, Chase Ballard, who spilled the beans on his decade-long journey and shared invaluable nuggets that will help you stand out in a crowded market. Chase emphasizes the magic …
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Today's episode invites you to embark on a journey that bridges the wisdom of the past with the pursuit of modern skin wellness. Join us on this enlightening exploration, and discover how the wisdom of the past can guide you on your path to skin health and overall well-being! Take Care, Andra Join us at the Eczema Solutions for Kids, Natural Healin…
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On this episode of the Natural Products Marketer… Tina walks through the website performance metrics you need to know to figure out why your website isn't working for your business. We walk through website traffic, tools you can use to increase your traffic, and how to work the numbers backward so you can figure out how much traffic you need to hit…
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Hey Friends, In this episode of the Eczema Kids podcast, we explored the critical role of the lymphatic system in children with eczema. The lymphatic system is a crucial part of the body's immune system, consisting of lymph nodes, vessels, and organs that help fight infections and remove waste. Most importantly, we address tools and tactics you can…
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On this episode of the Natural Products Marketer... Ryan Sensenbrenner, head of marketing for Enzymedica, talks about increasing foot traffic for your natural products business. You'll hear in-store marketing ideas, creating an unbeatable customer experience, and building bigger baskets in your stores. And what's your greatest superpower? Ryan beli…
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On this episode of the Natural Products Marketer… Most natural products business owners feel confined by natural products regulations. Listen in as Debra Short conveys tactics you can use to influence regulations that affect you. Debra shares how organizations like SENPA move the regulatory needle and what independent owners can do to advocate for …
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On this episode of the Natural Products Marketer... Amanda gives you the 4-1-1 on how to get the buy in from your boss on new initiatives. Follow along as Amanda lays out the process she uses for identifying problems, creating solutions, and communicating the benefits to her employers. Your hosts also outline the best ways to approach your boss abo…
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On this episode of the Natural Products Marketer… Amanda and Tina discuss their podcast goals. Most people have trouble finding natural products businesses in their communities. Yet these businesses have expert knowledge in health and wellness. Exactly what their communities need. Amanda and Tina share their marketing knowledge, so they can help na…
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Hey Eczema Parent Warriors, In today's special episode, we're diving into a magical tradition that's not only about treats but also about health and happiness for your little ones (you can make this work for the big ones too). The enchanting, Halloween Switch Witch is a whimsical character who, with a dash of magic and a sprinkle of fun, can help y…
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Welcome to the Natural Product Marketer Podcast, Where You Will Find Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives. Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a…
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Hey Friends, The path to parenthood is often paved with moments of self-doubt and guilt. Today, we want to explore how we can break free from this cycle of parental guilt and create an environment that promotes healing and growth for our kids. Parental guilt is a natural emotion that arises when we question our decisions and actions as parents. It'…
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Hey Friends, Today I'm speaking with Tim Hirsch, Director of Growth and Development for Knew Health. Knew Health is a community health share company that gives you access to discounted labs, supplements and allows you to choose what kind of practitioner you work with to effectively manage your child's eczema. It's a good one! Let's dig in... Take C…
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