Small nonprofits thinking about video marketing, this is for you. Simple, cheap, effective video marketing tips. Be seen, get funded, and help more people. Non profits, charities, and sector consultants welcome! I'm on Linkedin too: follow David Phu.
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Website intro videos do more than raise awareness
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EP 27. One of your jobs in nonprofit and charity communications is to reduce uncertainty. help donors, members, clients, funders, etc. get clarity on many different questions. allleviate barriers, doubts, and concerns and move them toward a decision. adding a simple smartphone video of yourself or your staff talking could melt away a substantial am…
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How to fix when teammates ruin your videos and other content
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EP 26. Jane wants double-spaces after each sentence. Joe wants stock photos of high-fives. These teammates don't understand good comms, and it ruins your content. But it can still work. Your nonprofit or charity audience can still get your message loud and clear. This episode is dedicated to helping you through this dilemma and getting your content…
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Advice for hesitance in filming sensitive nonprofit issues
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EP 25. "Who am I to talk about this issue?" "What if we can't film our community?" These hesitations from nonprofits and charities are valid. This episode gives advice on how to handle such hesitations in video marketing. Full transcript coming soon Follow David on Linkedin. For nonprofit training and production visit here.…
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Benefits of building your YouTube with homemade videos
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EP 24. Don't worry about followers and subscribers. Use YouTube to improve Google searches, be perfectly imperfect, and improve your overall communications. Full transcript coming soon Follow David on Linkedin. For nonprofit training visit here.Autor: Nonprofit Video Comms
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Who should, and who should NOT do video?
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EP 23. Videos are not for everyone. Sometimes your nonprofit has something to show, and sometimes your charity is a bit more private. That's ok! Here are a few reasons to DO and to NOT DO videos. Full transcript coming soon Follow David on LinkedinAutor: Nonprofit Video Comms
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Get the team on Zoom, make these videos, boost visibility
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EP 22. This is a video idea you can do right now. It's fun, free, easy, and great for socials. The best part is it's useful to your clients, donors, volunteers and network. Your charity or not-for-profit has the power in you to express yourselves — and all on Zoom. Full transcript coming soon Follow David on Linkedin…
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People sign up when seeing others similar to them
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EP 21. "When I hear someone there speak my language, then I know I am welcome." People sign up, donate, and attend events when they see and hear others like them at your not-for-profit or charity. You can do this easily with videos . Full transcript coming soon Follow David on LinkedinAutor: Nonprofit Video Comms
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Why you shouldn’t copy other nonprofit videos
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EP 20. We've all looked up video examples on YouTube so we can copy or get inspiration. But it's a bad idea, especially for small not-for-profits and charities. It hurts your planning and budget, and wastes time. Listen here for three reasons why relying on examples is bad. Full transcript coming soon Follow David on Linkedin…
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EP 19. I used to make cinematic storytelling videos. But I learned that nice equipment and stories isn't what makes a video succeed. Success comes from positioning and studying audience context. A smartphone will usually take care of the rest. Full transcript coming soon Follow David on LinkedinAutor: Nonprofit Video Comms
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EP 18. It's not clear how videos can help your organization. Here are two ways videos can help your not-for-profit or charity. Full transcript here Follow David on LinkedinAutor: Nonprofit Video Comms
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EP 17. Save time in your story content. Tell snippets. Your audience fills in the rest for you. Follow David on LinkedinAutor: Nonprofit Video Comms
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EP 16. This one's for you if you get stuck on content ideas. The best ideas come from your audience. Fast and helpful. Here is how to do it. Full transcript here Follow David on LinkedinAutor: Nonprofit Video Comms
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How to reach people already looking for you
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EP 15. Imagine a lineup of people searching your restaurant, but you're across town marketing to no one. Here are two free ways to reach the people already looking for your nonprofit or charity service. Full transcript here Follow David on LinkedinAutor: Nonprofit Video Comms
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Is video right for you? 3 things to consider
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EP 14. Stories alone don't propel video marketing. Consider these tips to see if videos are right for your nonprofit or charity. Full transcript here Follow David on LinkedinAutor: Nonprofit Video Comms
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EP 13. You often show facebook and instagram results to skeptical teammates. That's fair. The metrics don't really mean much. Let's talk about this. Transcript here Follow David on LinkedinAutor: Nonprofit Video Comms
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Ways to reuse your video, get seen, and be helpful
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EP 12. Your new video went well for just a few days. Now what? Three tips for getting more out of that video. Full transcript here Follow David on LinkedinAutor: Nonprofit Video Comms
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Why is video everywhere? Beyond social media
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EP 11. It seems social media is driving video, but that's not it. Audiences want video, so the internet strives to provide it to them. Find out how it works outside social media. Transcript available here Follow David on Linkedin here.Autor: Nonprofit Video Comms
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EP 10. What if your videos or photos are harmful? It's hard to know what's right and wrong in visual communications. Here are three tips to help you avoid common harmful visuals in video marketing at your nonprofit. Transcript available here. David on Linkedin hereAutor: Nonprofit Video Comms
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EP 9. If you are new to storytelling and sometimes you're on a deadline, you're better off ditching your beautiful story and using straight facts. That's still "storytelling", and this episode explains why. Transcript available here. Follow David on Linkedin here.Autor: Nonprofit Video Comms
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Your viewer is ready to take action, so help them
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EP 8. We, the viewers of your content, want to donate, sign up, or buy. We want to do it ourselves without inquiring or calling. We just need that bit of basic info to move forward. But you won't give it to us. Here are some ideas to help your nonprofit help people take action faster. Transcript available here.…
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