Najlepsze podcasty z kategorii: Omnichannel (2024)

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SAP’s clean core mantra - hashing out fresh data and new developments 57:35

6d ago57:35

57:35

SAP's "clean core" mantra raises enough questions to earn its own podcast. So, in the aftermath of SAP Sapphire and ASUG's Annual Conference, Josh Greenbaum and ASUG CEO Geoff Scott join Jon Reed again. We start with the open questions each of us are pursuing after the show. Then we shift into the SAP clean core discussion: is clean core marketing/…

1
Sydney Hamroff Discusses Retail Expansion and Impact at Tony’s Chocolonely 31:31

7d ago31:31

31:31

In this detailed episode, Sydney Hamroff, the strategy and insights manager at Tony's Chocolonely, shares invaluable insights into the brand's journey from a mission-driven startup to a major player in the retail space. From starting in niche natural channels to scaling up to national distribution with giants like Walmart, Sydney unpacks the strate…

1
Workshopping gen AI creativity III - with Barb Mosher Zinck 56:40

6d ago56:40

56:40

In the final segment (for now) of our Workshopping Generative AI creativity series, Barb Mosher Zinck joins the show to reveal what she sees as a practioner - and as diginomica's lead digital marketing writer. This is Zinck's first time appearing on Jon's show, but the two have debated content strategy for years, resulting in Jon's longer dbook on …

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CFO dilemmas - are finance leaders strategic, or struggling with admin? 11:47

27d ago11:47

11:47

After taping a Sage analyst event podcast review in Atlanta, Jon Reed and Brian Sommer jumped right into a shorter companion podcast on a hot event topic: CFO dilemmas. Are CFOs able to own business growth? Are they truly moving past admin, or is this is the same admin versus strategy dilemma that has plagued finance leaders for decades? Can AI mak…

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On finance admin, AI, and eliminating the close - the Sage analyst event review 26:24

27d ago26:24

26:24

Jon Reed and Brian Sommer crashed an empty conference room to hash out what they learned at a whirlwind Sage analyst day event. Sage has ambitious plans for AI and automation in finance and beyond. "Eliminating the close" is one way of framing these goals - but is it realistic? Jon gets into Brian's pesky questions from the show, and what he learne…

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Workshopping Gen AI enterprise creativity part 2 - parsing the BS with Brent Leary 58:13

1M ago58:13

58:13

Note: Barb wasn't able to make this session due to tech issues, but Brent Leary of Playaz Production Network hopped on, and he had some terrific content on what he has seen on gen AI and creativity this event season...On the heels of part one, Barb Mosher Zinck published a notable blog post on this topic, so our work isn't finished here. Let's see …

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Workshopping generative AI ”creativity” in the enterprise - parsing the BS - with Thomas Wieberneit 1:19:11

1M ago1:19:11

1:19:11

I've had my fill of gen AI "creativity" BS for the enterprise. And yet, there are some pros and cons to discuss - and use cases to consider. What does Thomas Wieberneit think? I know he will come with strong views and we'll hash this one out - want to join us and provide your views as well? I will also outline some of my theories of attention and B…

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SAP Sapphire 2024 review - Talking RISE field views, BTP economy and public cloud surprises with Brian Dennett 45:36

2M ago45:36

45:36

On the final afternoon of SAP Sapphire, Jon sat down with Brian Dennett for a sleep deprivation show review. Brian's SAP adventures have landed him with a partner that is expert on RISE and BTP, so it was the perfect time to dig into the pros and cons of RISE, where the value lies, and whether "clean core" is a crucial concept for SAP customers - o…

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Enterprise Month in Review - where are the big ideas in HR - and HR tech? 1:02:02

2M ago1:02:02

1:02:02

In this special edition of the Enterprise month in review, Brian Sommer and Jon Reed will also be joined by special guest Thomas Otter of Acadian Ventures... Otter will answer: where are the big ideas in HR? Will AI count? Join us and give us your snarky wisdom and input. Brian and Jon will also do our picks of the month. Editor's note: this audio …

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David Cutler @Cook Unity 31:55

2M ago31:55

31:55

How this former Spotify exec uses data & consumer behavior to scale this subscription business. On the latest episode of the Omnichannel Marketer, I spoke with David Cutler, VP of Product & Design at Cook Unity. David started his career consulting with major CPG brands, helping them interpret big data sets to create better segmentation and advertis…

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ESG for finance - where do we stand now? 10:39

2M ago10:39

10:39

In this ten minute update, Jon Reed asks Brian Sommer for the latest on why ESG is disrupting finance - and touching just about every corporate cost center. This podcast took place in advance of Brian's session at Planful Perform 2024 on ESG for finance professionals. Jon also asks Brian to weigh in on why ESG is perceived as too political, and wha…

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Planful Perform ’24 Review - impact of AI on finance and customer priorities 30:39

2M ago30:39

30:39

In this on-site podcast taping in San Diego, Jon Reed and Brian Sommer review the hot topics at Planful Perform 2024. Obviously the potential and perils of AI for finance gets attention, but there is more - including the financial planning market, and what finance customers need to achieve better project results. Note: the final section of this pod…

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Nick Robinson on Revolutionizing Marketing: Lessons from Quest Nutrition & Zero Longevity's Rise 54:43

3M ago54:43

54:43

This week, we're thrilled to welcome Nick Robinson, former Chief Marketing Officer at Quest Nutrition and current VP of Marketing at Zero Longevity, join us to dive deep into the transformative strategies behind some of the most explosive growth stories in the CPG and tech industries. Topics Covered Include: The Quest Nutrition Success Story: Nick …

1
Lisa Bubbers @Studs 28:55

3M ago28:55

28:55

Retail & eCom, the one-two punch for evolving an entrenched category. On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs. Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire’s or the mal…

1
What is the role of partners in the SAP innovation debate? 56:11

3M ago56:11

56:11

In our prior podcasts on SAP's innovation direction, we debated everything from AI to RISE - with the goal of providing actions and context for customers. This time, we wade into deeper waters by looking at the role of SAP partners. Join us as Josh Greenbaum, ASUG CEO Geoff Scott and Jon Reed look at how SAP services partners are responding to disr…

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Enterprise Month in Review - customer data pitfalls edition with Maureen Blandford 1:03:06

3M ago1:03:06

1:03:06

Join Brian Sommer and Jon Reed for another spicy, fun-filled edition of the Enterprise Month in Review. Our special guest feature is Maureen Blandford of Serendipitus, who will reveal her field lessons on the data pitfalls enterprises are falling into, and why slathering AI on questionable data is a fail. And: Blandford will tell us what the heck t…

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The Ozempic Economy w/ Dr. Ryan Lowery: Thoughts On Dieting, Wellness & Ethical CPG In 2024 59:02

3M ago59:02

59:02

Join us in this enlightening session as we sit down with Dr. Ryan Lowery, a world renowned expert in health, longevity, and human performance. We dive into a lively discussion that spans the intricate connections between diet trends, CPG product innovations, and the science behind emerging health solutions. Topics Covered Include: Insights from a L…

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Foujan Volk @ Parachute 47:15

3M ago47:15

47:15

Without brand, growth and performance marketing are just flashes in the pan. In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore. I recently had the pleasure of speaking with Foujan Volk, the VP of Brand & Marketing at Parachute Home. She was the first marketing hire …

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Cracking Open The Non-Alc Market w/ Thomas Angel of Altitude Beverage Group 1:05:45

3M ago1:05:45

1:05:45

Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also del…

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Workshopping hyperpersonalization - defined, debunked, debated - with Thomas Wieberneit 1:05:30

3M ago1:05:30

1:05:30

Hyperpersonalization has been recognized as one of the seven defining patterns of AI. Why? Is it deserving? Useful? Buzzword mischief? Time for an enterprise BS detector dissection...Join me and CRM analyst and buzzword detoxifier Thomas Wieberneit as we pick apart hyperpsersonalization in this informal discussion. Where does hyperpersonalization w…

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Sarah McNamara @ Peter Thomas Roth 22:13

4M ago22:13

22:13

Meet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Roth Clinical Skin Care and Naturally Serious Skin. Sarah is a beauty industry veteran, having worked at Unilever, L’Oreal, and grew her own beau…

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Intelligenza artificiale per l'Omnichannel: dalla teoria alla pratica [BONUS TRACK] 30:34

4M ago30:34

30:34

Intelligenza artificiale per Omnichannel: dati e insights dal tavolo di lavoro di Osservatori Digital Innovation del Politecnico di Milano e dal mio lavoro con 37 aziende in Q1, 24 Cosa stanno facendo le aziende Quali casi d'uso Quali rischi e opportunità Per vedere le slide, puoi collegarti alla registrazione della Linkedin Live, CLICCA QUI Segui …

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Enterprise month in review - the impact of AI on software selection and more 58:35

4M ago58:35

58:35

For this month's Enterprise Month in Review, Jon and Brian will be joined by a surprise special guest. We'll pick our top stories of the month, and then dig with our guest on the ups and downs of AI as a consideration in software selection, how to avoid the gotchas of software evaluation, how HR vendors are approaching AI, and more. As always, brin…

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Come funziona il B2B nel Beauty? ArtCosmetics, innovazione nel Beauty 24:14

4M ago24:14

24:14

Quale è il sistema più usato nel B2B? WhatsApp Francesca Forfori, Global Commercial Director di Art Cosmetics (con esperienze in Calligaris S.p.A., Design Holding SpA, Kiko Milano, Bolton Group, Shisheido) ci aiuta a capire - Come funzionano queste eccellenze italiane del B2B, dove spesso l'innovazione di prodotto è al centro del progetto - Le dina…

1
Retail Channels 101: How To Prioritize, Focus, And Win The CPG Growth Game 41:25

4M ago41:25

41:25

Welcome to another insightful episode of "The Omnichannel Roundtable." In this session, Bryan Alston and Yemeni Mesa unravel the complexities of channel strategy for retail brands, providing a roadmap for navigating expansion from the first channel to multiple. Topics Covered Include: Channel Strategy Basics: Defining distribution channels and thei…

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Avoid "Growing Broke": How To Balance Contribution Margin And Revenue Growth As You Scale 36:40

5M ago36:40

36:40

Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric. They highlight the need for alignment between finance and marketing departments to op…

1
Come WhatsApp complica la customer journey di Costa Crociere 20:07

5M ago20:07

20:07

Vendiamo il sogno. Vendiamo l'esperienza: come l'omnicanalità ha cambiato il mondo del Travel. Stefano Pinzani, direttore Consumer Marketing Francia e Spagna di Costa Crociere ci racconta il business dietro il business. Da come i dati ci danno più controllo all'evidenza che l'impatto di WhatsApp e dei sistemi di messaggistica complica la buyer jour…

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Beyond The Shelf: In-Store CPG Success Tips from Packaging to Placement & More 28:53

5M ago28:53

28:53

Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience. …

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The midmarket analytics (and AI) reality check - live from Sage Transform with Joni Girardi 41:12

5M ago41:12

41:12

On the final day of Sage Transform 2024, Jon Reed caught up with old school, returning podcast guest Joni Girardi of DataSelf. Girardi explained why self-service BI has fallen short for business and finance users in the midmarket. Jon gets Joni's take on what Sage Transform's AI announcements mean for customers when it comes to analytics, and the g…

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How Olipop's Customer-Obsessed Strategy is Boosting their Growth 34:21

5M ago34:21

34:21

In this episode, we meet Chad Wilson, Head of Marketing at Olipop. ‍ Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, structuring marketing teams, understanding the customer journey, and staying close to consumers. ‍ Topics covered Brand awareness and brand…

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How Chubbies Went from From Backpack Sales to 9-Figure Exit and 10-Figure IPO 30:40

5M ago30:40

30:40

In this episode, we meet Preston Rutherford, Co-Founder of Chubbies. Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience. In this episode, we discussed omnichannel business, key lessons learned, and strategies for supportin…

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How Rare Beauty Brands Drives Growth Through Omni-Channel 30:07

5M ago30:07

30:07

In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands. Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode, we discussed retail, e-commerce, direct-to-consumer channels, and how to build and scale an omnichannel brand in the beauty industr…

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CPG's Secret Weapon: Harnessing The Power Of Community Marketing To Scale Sales 39:00

5M ago39:00

39:00

Welcome to another engaging session of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the essence of community: what it means, its importance, and actionable strategies for brands to foster and monetize community engagement. Topics Covered Include: Defining Community: Unpacking the true meaning of commun…

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Brand Building On A Budget: Maximizing Revenue With Minimal Marketing Spend 40:24

5M ago40:24

40:24

Welcome back to "The Omnichannel Roundtable," where this week, co-hosts Bryan Alston and Yemeni Mesa dive into the art and science of marketing your CPG product on a bootstrap budget. Sharing a wealth of experience and innovative strategies, this episode is a treasure trove for anyone looking to make a big impact with limited resources. Topics Cove…

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Enterprise month in review - return to office blowout edition - featuring Molly Sands of Atlassian 59:57

5M ago59:57

59:57

Join Jon Reed, Brian Sommer and special guest Molly Sands, who heads up Atlassian's Team Anywhere, to hit the highs and lows of the enterprise year so far - with special attention to the impact of Return to Office mandates, and what companies should do differently. As always, bring your smartest and snarkiest commentary to share.Note: the link to A…

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What does SAP’s AI push mean for customers? With Geoff Scott and Josh Greenbaum 51:10

5M ago51:10

51:10

Join Josh Greenbaum, ASUG CEO Geoff Scott and Jon Reed for their latest attempt to get to the bottom of SAP's innovation and AI strategy. But unlike their last contentious debate, this one is more of a back-and-forth on the impact of enterprise AI, what SAP's AI strategy means for customers - and how customers should respond. The main SAP news stor…

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WhatsApp Business Platform 2024, cosa cambia per le aziende? [BONUS TRACK] 27:56

6M ago27:56

27:56

WHATSAPP BUSINESS PLATFORM 2024 Cosa cambia per la piattaforma per le aziende enterprise di WhatsApp Cosa si può fare e cosa no Nuovi formati, nuova UX, nuove possibilità di interazione per una mega-app sulla quale portare i propri processi di business Anteprima dalla presentazione ufficiale ai Meta Business Partner Messaging per WABA H12024 Per ve…

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How To Sell More Units Online and On-Shelf: Specific Tactics For CPG Growth 34:13

6M ago34:13

34:13

Welcome to the pilot episode of "The Omnichannel Roundtable," where co-hosts Bryan Alston and Yemeni Mesa dissect the critical elements of scaling unit velocities in the competitive CPG landscape. In this episode, we unpack the challenges and strategies for achieving success both in-store and online. Grab your seat at our table as we delve into the…

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Acumatica Summit 2024 - the podcast review 39:33

6M ago39:33

39:33

After a hectic week in Vegas, Jon asked returning champ Josh Greenbaum back onto the show to review impressions and takeaways from their time digging into Acumatica with customers, partners, and execs. Josh hadn't been to this show in a few years, so it was a good time to chart Acumatica's progress - and the work still ahead. Acumatica is one of th…

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The five horsemen of the business apocalypse, with Josh Greenbaum - ”behind the blog” podcast edition 1:04:09

6M ago1:04:09

1:04:09

Time for another "blogs that matter" special edition. Bring your smartest/snarkiest questions as we dig into Josh's recent post, the five horsemen of the business apocalypse. Those of you with AI fatigue will especially enjoy this one, as it turns out there are other pressing business problems to talk about in 2024. Note: if you enjoy unfiltered po…

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Un retail omnichannel, fondato sulla loyalty: Autogrill (BONUS TRACK) 15:30

6M ago15:30

15:30

Ci sono brand che sono diventati il nome della categoria. Vale anche per Autogrill. Philippe Lazzarini, Responsabile CRM di Autogrill, ci racconta il business dietro al business: Cosa significa fare CRM in Autogrill Omnichannel come per un business in concessione? La loyalty e cosa si vende in Autogrill, a parte la ristorazione BONUS TRACK per l'in…

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Going viral on Tiktok & TIktok's Role in Sales With Nadya Okamoto from August 24:40

7M ago24:40

24:40

In this episode, we meet Nadya Okamoto, Co-Founder of August. August is a brand revolutionizing period care with their sustainable, transparent, bold and inclusive approach on period products. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. ‍ Topics covered Consumer experience Product d…

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Enterprise month in review - end of year blowout edition with Meg Bear and Brian Sommer 1:06:02

7M ago1:06:02

1:06:02

Bring your snarkiest snark, enterprise wit, and burning questions for one more enterprise month in review for 2023. Join Jon Reed, Brian "Brain" Sommer and special guest Meg Bear for our picks of enterprise highs and lows. Note: if you believe in the mission of this show: free/uncensored independent enterprise content with no commercial model, then…

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Category Disruption and Evolving from DTC to Retail with Gabi Lewis, Co-Founder of Magic Spoon 32:40

7M ago32:40

32:40

In this episode, we meet Gabi Lewis, founder and CEO of Magic Spoon Magic Spoon is a better-for-you cereal brand that is designed to taste like your favorite childhood cereals but low in sugar and high in protein. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. Topics covered Category D…

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The DTC and Retail Flywheel with Benjamin White, Founder & CEO @ Recess 31:59

7M ago31:59

31:59

In this episode, we meet Benjamin Witte from Recess. Recess is a relaxation drink. Recess is spearheading the category, like how RedBull started the energy drink category. Category creation, evolving from digitally native to retail, the DTC & omnichannel flywheel, and the trade-offs with DTC and retail. Topics covered Category creation Brand buildi…

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Steven Borrelli x Cuts 22:15

7M ago22:15

22:15

In this episode, we meet Steven Borrelli, the CEO and founder CUTS Clothing. CUTS is a clothing brand built for the sport of business. It started with t-shirts designed for the work setting and has since expanded to polos, pants, and jackets, and recently started a women's line. In this episode, Steven shares the lessons he learned from launching a…

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A Deep Dive into launching in Sephora with Colm Mackin from Act+Acre 28:01

8M ago28:01

28:01

In this episode, we meet Colm Mackin, from Act+Acre Act+Acre is a women’s scalp care brand. In this episode, Colm shares a deep dive into how to have a successful launch in Sephora. Topics covered Scalp health Customer education Product Effectiveness Retail distribution Influencer marketing Focus Takeaways Scalp care (and other medical) products re…

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The future of SAP tech events - and the great SAP innovation debate 1:10:02

8M ago1:10:02

1:10:02

Sometimes, discussions go off the rails - in the best way possible. Earlier this fall, independent analyst Josh Greenbaum and ASUG CEO Geoff Scott joined Jon Reed to try to make sense of shift's in SAP's innovation/AI strategy - and the messaging around it. In this in-depth return, things get a bit heated. We start off with a catch up from the last…

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Driving a Great Customer Experience, Retention, and Loyalty in Omnichannel with Eli Weiss 25:34

8M ago25:34

25:34

In this episode, we meet Eli Weiss. Eli ran Customer Experience at Olipop and Jones Road and recently joined Yoto, as VP of Retention and Advocacy. In this episode, we shares his perspective on how to deliver an amazing customer experience in an omnichannel setting. Topics covered Omnichannel vs. DTC experience Olipop and Jone’s Road’s omnichannel …

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SAP tech leaders on the ground - AI or S/4HANA? Live from ASUG Tech Connect with Josh Greenbaum 37:49

9M ago37:49

37:49

On the last day of the first ASUG Tech Connect in New Orleans, Jon sat down with Josh Greenbaum to make sense of what just happened. What was on the agenda of the SAP tech leaders present? Was the show a success? If so - why? How did the interest in AI compare to the interest in S/4HANA? We discuss our own session with customers, what we learned in…

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