On June 10th, the head of Instagram made a significant statement: "____ matters most across the board." So, what is it? Likes? Comments? Watch time? Saves? None of the above. Today on the show, we're diving into the most important metric on Instagram—a metric that's not easy to find and requires some digging. ============================= Table of …

In today's episode, we feature a rural pastor who discovered he had more time for social media than he thought…it’s our very own Alexander Mills! This episode is packed with both introductory and advanced social media tips for churches. If you're part of a smaller church or serving in a rural area, this one's for you. ============================= …

Join us in today's episode as we tackle your burning questions! Ever wondered about the ideal time commitment for pastors on social media? Or how to navigate challenges when your social media efforts seem to fall short? Plus, discover insights on maintaining a God-centered focus in fulfilling pursuits. ============================= Table of Content…

Social media changes fast! Today, we discuss these changes with church social media expert Danielle Davis. Alex, Danielle, and I each bring two topics: one exciting and one concerning trend for the future. We're here to keep your church in the know on all of the changes happening on social. ============================= Show Notes: ================…

Today we’re welcoming back to the show, for the second time, former Life.Church photographer - Benjamin Suter. We get to follow along a live demonstration of his photo editing process. We'll cover exposure, white balance, sharpening, grain, and preserving skin tones under stage lighting. Plus, he shares his custom presets, available as a free downl…

Today we’re discussing 15 social media aspects often deemed crucial - but which you might be surprised to learn otherwise. We’ll be categorizing them into ‘necessary’, ‘nice to have’, or ‘nonsense’ so by the end of this episode you’ll know what is actually worth your time on social. ============================= Table of Contents: =================…

Today on the show, we have a former Life.Church photographer joining us. We discuss preparing shot lists, favorite gear, and photographer etiquette. Plus, we share creative ideas for capturing baptism photos without damaging our cameras - hint: think fish tank! ============================= Show Notes: ============================= - SocialSermons:…

Today, we're tackling your questions: How to handle new church issues? Does a small-town setting alter social media strategies? This is The May 2024 Mailbag. ============================= Table of Contents: ============================= 0:00 - Intro 0:55 - What is your opinion on Sora's impact on church content? 10:03 - What do you do when you face…

Who is behind the successful podcasts of Tim Ross and Lecrae? Join us as we chat with the Creative Director of B-Side App, the studio behind these hit shows. Learn about their episode ideas, set design, and the gear they swear by. ============================= Show Notes: ============================= - Hector Guerrero IG: https://www.instagram.com…

There is a step-by-step plan that has already brought 10,000 new people to churches this year. How did that happen? We’re joined by paid ads expert Brady Sticker to demystify online advertising for your church and learn how this happened. We talk about ad targeting, creative, budgeting, and more. ============================= Show Notes: ==========…

The most religious cities in America are places you might suspect. However, there’s a weird addition here - a city in California where nearly 30% are monthly attenders. What city is that? And which cities are the least religious in the country? To help us break it all down we have the preeminent source on data and faith - Ryan Burge from Graphs Abo…

On today's episode, we're answering your questions about improving your church’s photography when faced with less than enthusiastic expressions and whether each ministry requires its own branding. Additionally, we'll touch on our reflections on the recent Elevation episode and its online impact. This is The April 2024 Mailbag. Let’s dive in. ======…

It's our quarterly look at the social media landscape. What's changing, what's staying the same, and how does it affect your church? One specific design trend is cooking in Spring 2024. Church sermon clips are showing no signs of slowing down - and there's one reason for this that you've probably never thought of. Plus, a new Instagram trend taking…

Gen Z, also known as Zoomers, born between 1996 and 2010, are the first generation to grow up in the smartphone era. Here are 10 stats about Gen Z that churches shouldn't ignore. ============================= Table of Contents: ============================= 0:00 - Intro 2:04 - Bringing Back 90s And Early 00s Fashion Trends And Listening To The Era’…

In just four years, a previously unknown church went from 0 to 100,000 YouTube subscribers. Over the past ten months, they've added another 100,000 subscribers, despite their pastor's anonymity. Their remarkable online impact, leading to significant in-person transformations, prompted us to delve deeper into their strategies, with the church genero…

Katlyn Hovland is the creative mind shaping brands like VOUS Church, Maverick City, and more. Today we're talking church branding, typography, colors, logos, photography, and more with her. Let's dive in. ============================= Show Notes: ============================= - Katlyn Hovland IG: https://www.instagram.com/kayhov - Monarch Collectiv…

We’re doing things a little differently on this episode, as we’re not in our usual studio in Niagara Falls. Instead, we are poolside in the Dominican Republic on our company retreat. With mojitos in hand - this is Bro Church Pools. ============================= Table of Contents: ============================= 0:00 - Intro 1:19 - Are churches and mi…

Today on the show, we're joined by Nicki Shearer (of no relation!) who manages copywriting and language for all church-wide initiatives at Elevation Church, determining both what Elevation says and how they say it. Nicki oversees the development language style guides, an often overlooked part of communications but which is crucial for effective in-…

Today on the show, we're joined by Rohn Starling, who spent three years as the Content Creator and Strategist for Lead Pastor Mike Todd at Transformation Church in Tulsa, OK. With a wealth of insights into strategy on social media, we asked him questions like how to differentiate content between the church and pastor accounts, managing frequent pos…

Every church has its share of drama behind the scenes, something we all have to manage. Occasionally, it escalates into a full-fledged rivalry, causing considerable harm that is really unfortunate. This is the secret world of church rivalries. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ======…

Serving in church in 2024 is tough. Young people aren’t as religious, churches are shrinking and closing - so what do we do? Here are some underrated changes churches should actually consider. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 1:40 - The Two…

I recently asked my Instagram followers to share with me: “what are your hot takes about the future of the church?” and we got some really great responses. Alex and I sat down to discuss, to debate, to disagree, to find out what we think about the future of the church. Send in your question via text to 1-800-485-3139 📲 =============================…

Today, we’re going through my 16 rules for living (10 personal values for myself and my family + 6 organizational values for myself and the Pro Church Tools team). We’re going to talk through each of those, and then discuss some exercises to help you develop your own. Send in your question via text to 1-800-485-3139 📲 ============================= …

Have you ever wondered how to measure your church's performance on social? Is there a universal rule for how many likes or comments a church of a certain size should be getting? No matter your church size, there is an easy way to analyze what you're doing on social media and see how it stacks up. This is the ultimate guide to social media metrics f…

Leading and serving in church is a tough job, and it gets even tougher when you have to lead negative staff and volunteers, but there are some practices that can help us as leaders to navigate these relationships in a way that leads to life and hopefully to change, and that’s what we’re talking about in this episode. Send in your question via text …