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SEO 101

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SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.
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Hey there! Do you have a website that needs more traffic, but you don't want to buy ads or spend all day on social media? You're in the right place, my friend. Let me show you how to use SEO, Content Marketing, and Blogging together to build an organic marketing foundation for your business. We'll talk about SEO 101, I'll share my best SEO tips and tricks, and teach you how to find the right SEO keywords and how to do SEO on your website on the Simple SEO podcast. I see you Googling "how to ...
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A title tag is a key SEO element. It's written for both your Ideal Customer and Google. Find out what it is, how to format one, and where to use your SEO keyword in that title tag in today's episode. Listen in and then create one for your website or blog. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are avai…
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The final chapter of the SEO 101 learning series begins with unveiling crucial SEO tactics emphasizing user experience, adaptive rankings, and strategic metrics. Discover optimization simplicity, gradual expansion, and the need for expert support. Explore the value of quality backlinks, effective site management, and AI trends. Gain competitor insi…
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Learn how to create SEO-friendly blog posts quickly and easily with my content batching process. Find out what to do and how to set aside time to work on your content development so it's easier and quicker. Steal this process for your blog, podcast, or YouTube channel and you'll be able to get your content created and SEO done on it each week. My f…
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Learn how to get started with SEO today. Your website needs search engine optimization before it gets organic traffic from Google. Let me show you how to get started in today's episode. Learn about SEO keywords and SEO elements that Google uses to understand what your page is all about. My free resources, including the Beginner's step-by-step SEO G…
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Hey there, this week we're talking about SEO content writing. You may wonder who you should write for when creating SEO-friendly content for your website or blog. Do you write it for Google, or do you write for the reader? Listen to today's episode and find out. I'll also share SEO tips, and we'll talk about where to use your SEO keywords in the co…
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Oh, my friend! This is a juicy episode. Today, we will talk about doing more for your website's SEO with the content you're already creating. If you're active on social media, you should be using that content for Google SEO on your website or blog, too. In this great SEO tip episode, find out what to do about SEO keywords and how to turn your socia…
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Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube video management tips, WordPress vulnerabilities, and questions from listeners. Gain expert advice on refining SEO strategies for online growth and perform…
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If you've been here for long, you know that blogging can be a great way to rank for more SEO keywords and drive more organic traffic to your website. If you've got an existing blog, you may wonder how to update your old blog posts to help with your SEO. In today's episode, I answer a listener's question about blog SEO and what else she can do to im…
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There are five super common SEO mistakes I see people make repeatedly. If you're trying to do SEO and it doesn't seem to work, listen to today's episode to find out why. You're likely making one of these common mistakes with your SEO keywords or SEO elements. Find out what's wrong and how to fix it today. Let's chat if you want to work with me to f…
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Big Google News. Have you heard? Google's SEO algorithm got a big update for March 2024. Listen today and find out if this is something you need to worry about or not. You'll also learn how to determine if you were impacted by the algorithm update and what to do if you were. You'll also find out what to do if this update did not impact you to help …
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If you have an old blog on your website, you may be wondering if it could help your current site's SEO. It's a great question to ask because, as you know, blogs can be big traffic drivers for websites, and sometimes blogs can boost your site's SEO a lot. Blog posts are a great way of targeting additional SEO keywords and driving lots of organic tra…
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Learn how to use SEO keywords, your content, and search engine optimization to rank at the top of Google's search results and get free traffic to your website. If you're a small business owner with a website, then Google SEO is critical. Listen in and find out how to do SEO on your website or blog and get free organic traffic right from Google. My …
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Discover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and prioritize customer care. Tune in for expert advice on optimizing your digital strategy for success! Advertising Inquiries: https://redcircle.com/brands …
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Have you ever found yourself staring at a blank screen when you know you need to be blogging or creating SEO content? Maybe you've already researched your SEO keywords, and you know what you're supposed to write about, but the motivation isn't there. I get it. Let me walk you through the SEO Content development process that I've been using for the …
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Dive into the latest SEO trends: Google's cache link removal, correlations between website features and algorithm updates, impact of Negative LSA, AI-generated content preferences, and tips to resolve common SEO issues. Stay informed and navigate the digital landscape with expert insights and practical advice. Advertising Inquiries: https://redcirc…
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You're doing SEO on your website but is it working? Are your SEO keywords working? Did you choose the right ones? How do you know when you'll start to see results for your SEO? Tune in and find out how to determine if your SEO keywords are working and sending traffic to your website. My free resources, including the Beginner's step-by-step SEO Guid…
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Do you have an old blog that's not SEO-friendly? Did you write many blog posts before learning about blog SEO and, more importantly, SEO keywords? If so, you may wonder if that old blog is a good thing or a bad thing when it comes to your website's SEO today. The answer will vary depending on several questions I ask in this week's episode. Listen i…
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Learn how to prepare in advance to take a vacation, relax, unwind, and not worry about your business being there when you get back. It's possible to be a small business owner and unplug for a period of time if you prepare in advance. Your website's SEO and content can keep traffic, leads, and sales coming in for you while you're away as long as you…
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Explore advanced SEO strategies in this 7th chapter of the SEO 101 Learning Series, from optimizing organic SEO to mastering local SEO and content creation with AI, gain expert insights! Also learn whether you should continue paid ads if your rankings soar and some effective social media management tips. Elevate your online presence with actionable…
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You are likely creating weekly content, but is that content creating sales for your business? Find out how to use SEO and content (like your social media and blog) to bring new leads and sales to your business each month. If you're spending time creating content but not seeing results, this episode will help you figure out what's wrong and start to…
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You're doing SEO on your website, but wondering how long it will take for your keywords to rank higher and your website to get more organic traffic. Find out what order things happen in SEO and what timeline you can expect in this week's episode. SEO can be a long game, but it's a strategy worth using for your business because it's the most powerfu…
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Explore the latest SEO developments, including a potential Google update, bug fixes, WordPress speed enhancements, and Google's AI-powered Chrome update. Plus, listener questions were answered on URL versions and server errors. Stay informed and boost your SEO game with this episode! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt…
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Explore the fundamentals of SEO in this 6th episode of the SEO 101 Learning Series. Discover essential tools like Google Analytics and SEMRush, low-cost rank tracking options, and custom dashboards for data centralization. Learn effective evaluation techniques, cost-saving strategies, and the importance of monitoring site health. Stay updated with …
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Does it matter when you publish a blog post if you're doing blog SEO or trying to grow your organic traffic? Learn how to determine the best time to publish your blog post and when to share it on social or email your list about your blog post. Let's get your marketing plan going for 2024. My free resources, including the Beginner's step-by-step SEO…
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How does blog SEO work? Do title tags and meta descriptions on blog posts help your SEO? Should you use SEO keywords in your blog posts to get organic traffic? How do you grow your business with Google? Find out all this and more in today's episode. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available …
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You've chosen your SEO keyword. Now, let's use it on your website. In today's SEO 101 training, I will walk you through how to use your keyword for SEO on your website. Find out how to write SEO title tags, meta descriptions, header tags, and copy, and how to optimize your images for SEO, too. This is a great SEO training class. If you'd like the S…
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SEO 101, SEO keywords. Find out how to choose the right keyword and determine if your website has a good chance of ranking on Google for the keyword before you start doing any work. This is Day 2 of the SEO for Beginners Class that's live this week. Like this and want to join live? Register here - https://www.etchedmarketing.com/registration-seo-cl…
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SEO 101 - what is SEO? How does SEO work? Why do you need SEO on your website? Join me in this extra special training on Google SEO and learn how to get started with SEO. This is a replay of Day 1 of the SEO for Beginners Class. If you want to learn more, you can register and join us this week. The class runs Tuesday - Friday. https://www.etchedmar…
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Learn how to set goals for your small business that will help you serve more customers and make more money in today's episode. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Join me in Simple SEO Content, my complete SEO and Content Marketing course …
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Free SEO training class this week. Join me Tuesday through Friday and learn how to do SEO on your website. We'll learn about Search Engine Optimization, SEO keywords, and how to do SEO for your business. And, on Friday, I'm doing FREE SEO website reviews - find out how your website's SEO is right now. My free SEO for beginners class will meet at 10…
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SEO keywords are used in so many places. Learn how to use SEO keywords to get more organic traffic from Google, YouTube, Instagram, and more in today's episode. Let me show you how to use SEO to expand your reach across multiple channels and find out why the better you understand how to do keyword research the better your results will be. Welcome t…
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Chat GPT is all the rage but can you (or should you) use it to create content or SEO for your website or blog? Is Chat GPT content good enough to rank high on Google and drive traffic to your website? Find out what you should and shouldn't do with Chat GPT content if you care about your website's SEO. This is one of the most popular episodes of Sim…
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Here are 5 SEO (search engine optimization) tips for beginners. Learn how to choose SEO keywords and where to use keywords on your website in today's episode. I'll walk you through how to get started with SEO even if you're not sure what to do first. This is one of the most popular episodes of 2023. Be sure to listen today and get started (or revie…
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In this episode of SEO 101, we take a quick break from the learning series and delve into Google's October and November 2023 core updates, share insights on handling ranking fluctuations, and explore Google's groundbreaking Gemini 1.0. We also cover essential SEO news, including the return of "how-to" rich results and Google's response to Canadian …
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SEO keywords are critical to your website or blog's SEO success and most times when your SEO isn't working it's because of an issue with your keywords. In today's episode, I'm teaching you everything you need to know about keywords to have SEO success, get more organic traffic to your website, and sell more online. This is one of the most popular e…
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Learn how to add SEO keywords to your website. I'll walk you through exactly where to use your keywords on your website so Google understands what it's about and ranks you higher in the search results. When you rank higher for SEO keywords you can get found by the right people and more traffic comes to your website. This is one of the most popular …
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Discover the art of effective link-building in this 5th episode of the SEO 101 Learning Series. We cover guest posts, press releases, and safe linking tactics, shedding light on "nofollow" links. Plus, we explore social media's impact and reveal influencer marketing and podcasting insights for effective SEO. Tune in for more essential SEO knowledge…
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It's time to plan for your 2024 SEO and Content strategy so you're ready to go in the new year. Having an SEO strategy in place is key to getting results from your SEO and content program. You need to create content that your ideal customer wants and optimize that content for Google so that it gets found by the right people. Let me walk you through…
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2023 is coming to an end and it's time to start planning for 2024 but before we can get into what to do next year we need to review how things went this year. In today's episode, I'm going to teach you how to use SEO reporting and determine what worked and what didn't work in 2023 so you can start to lay out a 2024 SEO plan. Next week I'll guide yo…
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Learn how to create a 2024 marketing plan and calendar for your business so you know how, where, when, and why you'll be marketing your business in the new year. Having a marketing calendar ready before you start the new year will make it much easier to stay focused, on track, and accountable. It will also make it easier for you to plan out your ti…
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In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a standout Google Business Profile, and employ effective strategies to connect with nearby customers. Boost your local market visibility today! Advertising In…
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