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Once regarded as a cult book in the 1960s by the Flower Power generation, Siddhartha by Herman Hesse remains even today a simple and fresh tale of a man's spiritual quest. Penned by a deeply spiritual German author, Siddhartha explores multiple themes of enlightenment, thinking beyond set rules, love and humanity. Siddhartha is a young contemporary of the spiritual master Gautam Buddha who lived in India at some time during the 4th century BC. The story has striking parallels to Buddha's own ...
 
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show series
 
How Vimeo creatively destroyed itself? The travelling professor explains why that is such an important thing to do, especially when you want to evolve and take the next step. The travelling professor is inspired by this move, and is going to use the strategy upon his own podcast! You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.c…
 
The travelling professor explains how people misunderstand competence and confidence. Tune into this episode to learn how to approach "skipping the line?" You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you're late to the class and want to catch up on…
 
How to make a great summer project? Tune in, as the travelling professor gives students some summer training tips and more motivation. He also talks about how a mentor assign tasks to it's students. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you'…
 
Are NFT's going to last? Are they a fad, like the Pet Rock? Or a trend, like Supreme? Tune into this episode, as the travelling professor weighs in on this subject. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you're late to the class and want to c…
 
What's the kind of content you need to create when you have planned a career transition for yourself? Tune in, as the travelling professor suggests a few things. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you're late to the class and want to catc…
 
The travelling professor explores the path to continuously upskill yourself- not just for a certification or a job. He dissects our approach towards education and how it needs to evolve. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you're late to t…
 
In this covid times, there have been many innovations- technology and use case driven that have come up. Tune in, as the travelling professor examines some of the innovations. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you're late to the class an…
 
In this episode, the travelling professor identifies the various ways in which we think, and explores how we "think through" by talking. He also discusses the perils and advantages of thinking through talking. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid I…
 
How do you create content from earlier content? In this episode, the travelling professor looks at whether, how and when to repurpose old content into a new form and what marketers should plan for. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you'r…
 
Agencies all over the world have undersold digital for long, claiming that it is only "another "channel to reach to consumers. Tune in, as the travelling professor explains why it's most certainly more than that. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysi…
 
At these hard times, can we look at something with the eyes of hope and positivity when everything around us is so badly negative. Tune in, as the travelling professor looks at establishing a "sweat in peace" routine to ensure that you bleed lesser, perhaps, in covid times. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/…
 
Lateral thinking begins with reframing your mind to look at the same reality differently. Are there any hacks into becoming a lateral thinker? Is there a way to become both lateral and logical? Tune into this episode, as the travelling professor decodes lateral thinking. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sid…
 
The latest TVF webseries and the CRED ad both prove that shareability is a phenomenon that's become important for marketers. Tune into this episode, as the travelling professor looks into the pros and the cons of shareability! You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Tw…
 
In this episode, the travelling professor talks mainly about privacy. He also discusses about Facebook's data leak, the spooky way in which what we speak results in us being served a relevant ad. Tune in to know why Apple's privacy policy isn't all that bad? Not just a clever way to finish its rivals? You can follow Siddharth Deshmukh on LinkedIn: …
 
In this episode, the travelling professor discusses how there's a lot of strategy to be learnt if we look at our battle with the Corona virus. In fact, it could very well be created into a strategic game! Tune in to know which behaviors are worthwhile to change for the Human Ape? You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.c…
 
Most marketers focus only on one, to their peril, and often conflate the two, again to their peril. In this episode, the travelling professor unravels value and growth as interesting building blocks of any marketing plan. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter…
 
With IPL coming in, the traveling professor explains of what differentiates a sports fan from any other kind of fan? The fan can be a fanatic when it comes to sports. Tune into this episode, as the travelling professor explores jungian archetypes to explain! You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Insta…
 
Why do small and medium enterprises hate branding so much? Is it the mindset? The situation? A lack of proper understanding? Or something else? Tune into this episode, as the travelling professor looks into this touchy subject. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor T…
 
In this episode, the traveling professor talks about nothing but TikTok and TikTokers. The travelling professor makes an educated guess as to where the community of users on this platform have gone now, post Tiktok has been banned. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofess…
 
In this episode, the travelling professor discusses how the pandemic has changed a lot of professors and teachers into content producers; and not educators. The argument goes on and on. Tune in to know why the travelling professor has a different point of view! You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh In…
 
Search has rapidly changed and evolved over the past few years. In this episode, the travelling professor looks at the evolution and wonders how voice search is going to change things yet again. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you're l…
 
The travelling professor's take on what a company's moment of truth should be like when an unsavoury incident happens, like the recent one between the social media influencer and the Zomato delivery person. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In c…
 
In this episode, the travelling professor analyses the sudden glut of polls happening on LinkedIn. He also discusses the good, bad and ugly of the resultant situation. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you're late to the class and want t…
 
Covid has ensured that students have been robbed of the "Uni" (university) experience and it's quite likely that the next couple of years are impacted as well. In this episode, the traveling professor dissects the "University" experience, its highs and lows and wonders about its future. You can follow Siddharth Deshmukh on LinkedIn: https://www.lin…
 
When you apply for a university seat in MBA/UG (under graduate) programs, you have to write about your "Statement of Purpose" (SOP). In this episode, the travelling professor's discusses on this curious artefact and how you could do it properly. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetra…
 
In this episode, the travelling professor looks at why and how product marketing and selling is different from it's sales counterpart. He also discusses why platforms rule over both products and services. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In cas…
 
In this episode, the travelling professor takes a hard look at student presentations. He examines why the student presentations are the way they are. He also discusses the bad unintended consequences that happen in the future & potential solution to this. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagra…
 
What is the best project management technique that one can use today? In this episode, the travelling professor investigates the best way to manage a project. He discusses of Agile & Waterfall school techniques. He also gives advice on the best possible methodology for you. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/…
 
What is more tempting than a wonderful soap opera? In this episode, the travelling professor looks at a deeper truth, which is about Science vs Celebrities. He also discusses the recent Sebamed controversy. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In c…
 
This diary entry explores the concept of time. In this episode, the traveling professor explains how time works to either in your advantage or disadvantage for your start up. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid In case you're late to the class and…
 
In this episode, the travelling professor unravels the key principles of best-selling author Nir Eyal's book "Hooked: How to Build Habit-Forming Products" where he discusses how we often get 'hooked' onto certain experiences and showcases the same with the example of an new audio-chatting app - Clubhouse. You can follow Siddharth Deshmukh on Linked…
 
When you are making a pitch to a potential client (who has it's people logging into zoom) and you have your own people making the pitch in different locations. What are the pitfalls you want to avoid? Tune in to this episode, as the traveling professor recounts some lessons from an experience. You can follow Siddharth Deshmukh on LinkedIn: https://…
 
Myntra, a popular E-commerce company was forced to change it's logo after activists filed a complaint stating the logo was offensive to women. In this episode, The travelling professor analyses Myntra's logo change in the wake of an activist crying foul. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram…
 
Customer experience design is much more than designing the interface or designing the physical experience. In this episode, the travelling professor explains how it's about developing a story for your customer. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid …
 
In this episode, the travelling professor takes on something really interesting that happened in the last few days with the Gamestop stock and the repercussions. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid You can reach out to us on social media. We're @i…
 
We are trying to recreate organisational culture, value systems and rituals through Zoom, and why that sucks. In this episode, the traveling professor discusses a great chance to do something completely different for organisation design. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingp…
 
As students try to get placed in what is a very tough recruitment year, the travelling professor offers a perspective. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Faceb…
 
How do you market with a meagre budget, especially when you compete in a market already dominated by big companies? The travelling professor offers some suggestions. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Faceb…
 
The travelling professor analyses a battle royale fought at product, marketing and business levels and makes his observations on how it will play out. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can li…
 
What's the new shiny thing that will grace us in a post pandemic scenario? The travelling professor makes 3 radical picks on this question, and talks about the positives of prediction planning. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and I…
 
Sourav Ganguly, brand ambassador for Fortune oil, had a heart ailment, resulting in Fortune being trolled on the internet. What's the correct response in a situation like this from the brand? Tune in to this episode, as the travelling professor puts forth an approach. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram…
 
Too many marketers make their campaigns the cornerstone of their branding work, when it should be the ongoing conversation that needs to be centrestage. The travelling professor postulates a new starting point for brands in 2021. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddhart…
 
The travelling professor looks into new year resolutions, and how they could be mutated to make them work for you better- by making them all about the process. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor Y…
 
The travelling professor analyses Elon Musk and Tesla's decision to do away with their PR department. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the …
 
The travelling professor figures out what's better for your content strategy? Do listen as the professor comes up with a few answers! You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show…
 
Generation Z is the first mainly digital native generation that is being controlled by an algorithm that it willingly co-creates. Is the result good or bad? Talking to strangers, horse blinders, only their worldviews- its a different kettle of fish, and not just a "generation gap". You can reach out to us on social media. We're @ivmpodcasts on Twit…
 
Google's recent short outage leads the traveling professor to investigate: Can we, today, live our life outside of Google, Amazon, Facebook, Apple, Microsoft? What's our plan B? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetra…
 
All of us have our own coconut trees- some pet theories that we like to refer to whatever the situation/conversation is & some professor's, professionals and crashing party bores. All of us some theory or the other. But do we recognise that we do this? And once we do (cause we do) how can we find new trees? The traveling professor goes a little (co…
 
Why can't more companies build bigger brands on the internet? Perhaps, it's because they are using digital for "performance"- to sell, instead of building brand. But we know through examples like Supreme that the truth is counterintuitive. Check out this episode as, the travelling professor postulates further. You can reach out to us on social medi…
 
The travelling professor's exploratory yet historical take on why memes became a thing. And how/whether marketing should be using this biological (!) phenomenon. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor…
 
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