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Ericka McCoy, CMO at AI-powered consumer data & intelligence platform Resonate, discussed the characteristics of the average Trader Joe’s shopper and how those characteristics could contribute to the grocery chain’s business strategy. The insights include the social and political views of Trader Joe’s shoppers, along with a deep dive into the demog…
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To uncork the opportunities in developing private label wine assortments, Katerina Axelsson, CEO of Tastry, and Charles Slocum, chief business officer at Tastry, share their insights on how retailers can develop wine collections that offer consumers a good value while also meeting their needs.Autor: Store Brands
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Caroline Callaway, founder and president of Bolt PR, an award-winning public relations, content and digital strategy agency. Caroline will share her insights on how small businesses can better promote their services, whether looking to connect with retailers or getting in front of consumers.Autor: Store Brands
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Millennials and Gen Z continue to increase their purchase rates of private brand products, opening new opportunities for retailers. In an interview with Store Brands, Chelsey Capps, director of Thought Leadership, at Daymon, shares her insight as to how retailers can further enhance private brand assortments to gain loyalty and further drive sales.…
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Leilani Latimer is Fair Trade USA’s Chief Commercial & Marketing Officer, leading the organization’s commercial transformation and growth. Leilani joins Store Brands Spotlight to discuss Fair Trade’s recently released report An Investment in Trust: Conscious Consumerism Goes Mainstream Despite Economic Headwinds.…
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Dr. Christopher Simons is an associate professor at The Ohio State University with expertise in sensory science, chemical senses, food intake and consumer behavior. Dr. Simons discusses the challenges faced by food providers when developing new products and the research being conducted by his team with the goal of helping companies streamline the t…
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