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The Strategic Growth Concepts for Small Business show provides discussion, tips, and expert advice from SGC associates, as well as many outside experts, on ways to grow your business. Strategic Growth Concepts provides Consulting and Training in the areas of Marketing, Operations, HR and Strategic Planning for Start-up, Small & Mid-sized Businesses. SGC's network of highly-experienced business growth professionals are ready to help you grow your business and position it for on-going success ...
 
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The single most important key to success is... you have to listen to find out. We will reveal the word, concept, discipline, execution, etc. in the first 2 minutes and then discuss all of the aspects for utilization, implementation and maximization in your pursuit of success in your business, self-brand or career. Listen, watch, stream or subscribe…
 
On Ep143, "The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). We agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in 2022.Or…
 
After 149 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how and why strategic growth is good for your business today and in the future.Strategic: Informed, Intentional, Actionable, Measurable, Repeatable, Sustaina…
 
We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding a lot more interviews with business leaders and decision-makers. 3. We will be starting a new seri…
 
"The Professor" Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations prevalent in today's 24/7 global media mix.Misinformation is false, but not created or shared with the inte…
 
We’re discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social med…
 
The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for inefficiency, employee burnout and missed opportunities. On this episode, we discuss the how and why of deleg…
 
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the…
 
An old idea that's very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in '22 based on an article written in the 1980's by Pritch's dad (an original "Mad Man" advertising pro): Pritchard Jr, H. O. "A Member’s Lifetime Value: Seeing Member Acquisition a…
 
New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year.1. Because of Covid: The Great Resignation and Consumer Experimentation2. Continuing Trends: Niche Inside a Niche3. The Opportunity: Data Activation (More In A Future Episode)4. What To Watch For In 2022: Crypto, Bl…
 
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual. The problem was where to start, how to focus on what's most importa…
 
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski's “Profiles in Failure" list of things NOT to do during crisis management. Nes…
 
On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips: Hot mics and cameras When an interview starts and ends Your words…
 
This month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond). On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and …
 
How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process. 01:16 Civility01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22 02:22 Revisit Mission…
 
On this episode, we're discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for Woman Of Integrity 2021. BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integr…
 
"The Professor" Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of the most influential economists of the 20th century. The Friedman doctrine has been very influenti…
 
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (h…
 
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the …
 
With a lot of businesses transitioning from work from home (WFH) back to the office the concept and execution of Corporate Culture is once again becoming more important. But corporate culture doesn’t happen overnight. We have two real-world examples of (1) how to build and (2) how to erode corporate culture through attention to (or lack of) details…
 
On Ep124, "The Professor" Pritch Pritchard APR & Fellow PRSA dives into a concept he's seeing more for top-level public relations professionals like Helio Fred Garcia and Jim Lukaszewski considering civility and decency at a higher rate and value than previously. In fact, Lukaszewski has a definition and call to action that we will discuss in detai…
 
A #NeoMarketing Podcast deep dive into this statement from The Golding Group CEO Kyle Golding "An idea is not a product, which is not a company, which is not a brand." What can we learn from this statement and how will this idea help your business or career? Listen to find out. 02:26 Don't wait for a revolutionary idea, get started04:04 Your idea w…
 
Recorded via Zoom Thu, Jun 3rd 2021 for the launch of the Better Business Bureau of Central Oklahoma Value of BBB Accreditation presentation series. I talk through how to adapt, adopt and pivot your business model while using the challenges of the COVID-19 pandemic as an opportunity to provide value to consumers and how BBB events and information i…
 
BONUS 5th Wednesday Ep: We are taking our Oklahoma Business Incubator questions straight to an expert - Vicki Langford, Founding Partner of Project 3810, an accredited incubator program. We discuss common questions about the requirements, benefits and expectations of an accredited incubator program like the one Langford manages at Project 3810 sinc…
 
We're discussing how anyone - especially young professionals - can utilize The Three Minute Drill developed by Jim Lukaszewski, America’s Crisis Guru® when briefing the boss for crisis management or regular communications. "The Professor" Pritch Pritchard, APR and Fellow PRSA breaks down each step, how to use it and (most importantly) how to get th…
 
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